6 Best Form Builders for WordPress 2026

If you're looking for a form builder for your WordPress website, we suggest keeping an eye out for three key features:

1. Easy WordPress integration: The most important thing to look for is an easy publishing process that requires zero coding or technical skills.
2. AI form building: It's also nice if a form builder can draft a form for you from a short description, so you are not starting from a blank page or a generic template.
3. Integrations and logic: Lastly, a form builder should be able to send submissions where you need them (email, Google Sheets, your CRM) and adapt the form to each respondent with conditional logic.

In this guide, we go through six of the most popular form builders for WordPress. We start with our tool, FormBuilder, then discuss some other tools we really like: WPForms, Gravity Forms, Formidable Forms, Ninja Forms, and UserFeedback.

Who are we: We're FormBuilder, an online form building application whose forms embed on any WordPress site with a short snippet, no plugin required. If you'd like to get a first-hand feel for our tool, consider signing up for free.

1. FormBuilder: the best AI features, embeds on WordPress without a plugin

Easy WordPress integration

FormBuilder is not a WordPress plugin. It is a hosted form builder, and you embed your forms on your WordPress pages with a small embed snippet. There is nothing to install or update on your WordPress site, and the form keeps working if you change themes.

To create a form, sign up at formbuilder.com, click "Create a Form", and customize it by dragging and dropping fields like question fields, payment fields, e-signature fields, and file uploads.

When you're happy with how your form looks, click "Publish", then open the share options. Here, you'll find options to share your form via link, email, or by embedding it on your website. Choose the embed option and copy the snippet.

With this snippet copied, go to the page where you want the form in the WordPress block editor, add a Custom HTML block, and paste the code there. When you update the page and view it on the front end, your form should be live. The full walkthrough is in our help center: publish, share and embed forms.

If you would rather not embed at all, you can also link to the hosted form page from a button or menu item, or connect FormBuilder to your WordPress site through Zapier.

AI form builder

In addition to easy WordPress integration, another feature that sets FormBuilder apart from many WordPress plugins is our AI form generator.

With many WordPress form builder plugins, you can only create a form by selecting one of their templates and building it yourself. While this is a better starting point than creating a form from scratch, it's still a challenge because you have to figure out what questions to ask, how to phrase them, what media to add to your form, etc.

This is why we built an AI form generator. You type a short description of the form you need, and the AI produces a custom draft within seconds, which you then refine in the drag-and-drop builder. This is typically a much better starting point than using traditional form templates. You can also import an existing form from a PDF, a URL, Jotform, or Typeform.

Integrations and logic

FormBuilder forms support conditional logic, calculation fields, multi-page layouts, file uploads, signature fields, and Stripe payment fields. Submissions can go straight to Google Sheets, to email notifications, to a webhook, or to more than 100 apps through Zapier (Mailchimp, HubSpot, Slack, Salesforce and others). Form analytics show you views, starts, and completions so you can see where respondents drop off.

Pricing

FormBuilder currently offers three pricing plans:

1. Free plan: 5 active forms and 100 responses per month, no credit card required
2. Pro plan costs $39 per month (14-day free trial) and includes 100 active forms, 10,000 responses per month, custom branding, and custom domains
3. HIPAA plan costs $99 per month and is available on request

Prices checked September 2026.

2. WPForms

WPForms currently has over 5 million active installations, making it one of the most popular WordPress form builder plugins.

Its easy-to-use interface allows you to drag and drop fields onto your forms and embed them on your website without requiring technical skills. This makes WPForms a good option for new WordPress users.

In addition to the beginner-friendly interface, WPForms allows you to create unlimited forms, including email signup forms, application forms, call-back forms, product feedback forms, and more. This way, you don't have to worry about going over a set monthly limit of published forms.

We also liked that WPForms integrates well with many WordPress themes, so you don't have to worry about designing your form in a way that fits with your website design.

Lastly, WPForms also has the features that you'd expect most good form builders to have, including:

• Conditional logic
• Payment integration
• reCaptcha
• Third-party integrations

Pricing

WPForms has a free Lite version plus four paid plans (regular prices, with a discounted first year often advertised):

1. Basic plan costs $99 per year
2. Plus plan costs $199 per year
3. Pro plan costs $399 per year
4. Elite plan costs $599 per year

3. Gravity Forms

Gravity Forms is another good form builder plugin for WordPress. It's similar to WPForms in that it's perfect for beginners because there's zero learning curve. You can design beautiful forms by simply dragging and dropping a couple of blocks, and when you want to embed forms on your website, you can do so with a click of a button.

Additionally, Gravity Forms' feature list consists of the following features:

• Numerical calculations
• Conditional logic
• Multi-column layouts
• Merge tags
• 30+ form fields

If Gravity Forms' templates are a bit too basic for you and you're looking for something more advanced, you can click on the custom CSS button, and you'll be able to code your own customizations. This is a good option if you know how to code and want to customize your forms further.

Pricing

Gravity Forms has three pricing plans:

1. Basic License costs $59 per year
2. Pro License costs $159 per year
3. Elite License costs $259 per year

4. Formidable Forms

Formidable Forms is mainly for more advanced WordPress users and developers because it offers countless CSS customizations that can be used if you know how to code.

When creating your form, you can choose from over 200 custom templates, including payment, application, and contact form templates.

From here, you can use Formidable Forms' editor dashboard to customize your form and drag and drop certain fields such as e-signature, payment, question, and dynamic fields. You can also customize the design of your forms by matching them to your WordPress website's theme.

This editor dashboard is similar to what you'll find with WPForms, Gravity Forms, and Ninja Forms, except for the fact that it offers more advanced CSS customizations.

Formidable Forms now includes an AI forms feature on its Business and Elite plans, which can draft a form from a prompt and generate responses based on other fields. It is not available on the cheaper plans, so check the plan comparison if AI building matters to you.

Pricing

Formidable Forms has four pricing plans (regular prices, with a discounted first year often advertised):

1. Basic plan costs $79 per year
2. Plus plan costs $199 per year
3. Business plan costs $399 per year
4. Elite plan costs $599 per year

5. Ninja Forms

What we liked about Ninja Forms is that it easily integrates with popular CRM software and email automation tools like Salesforce, Zoho CRM, Mailchimp, and ActiveCampaign. This is perfect if you're collecting data from respondents and you want to automatically export it into your CRM or email tool of choice.

Like WPForms and Gravity Forms, Ninja Forms is beginner-friendly, so you don't need technical knowledge or coding skills. The application basically consists of a dashboard with a bunch of fields on the left and a form template on the right. So, all you have to do to build beautiful forms is to drag and drop the fields you require onto the right-hand side of your form.

Like with most WordPress plugins, you can easily embed a form onto your website by adding a Ninja Forms block onto a certain page and selecting the form you want to embed.

Pricing

Ninja Forms has a free Core plugin and three paid plans (regular prices, with a discounted first year often advertised):

1. Plus plan costs $99 per year
2. Pro plan costs $199 per year
3. Elite plan costs $499 per year

6. UserFeedback

The final WordPress plugin we want to discuss is UserFeedback. This plugin differs slightly from the other options on this list because it specializes in gathering user feedback as you can use free-form questions, multiple-choice questions, and Likert scale questions to ask respondents their thoughts on your product or service.

When you sign up, you'll access over 20 form templates that you can use to build your form, or you can choose to build one from scratch. Then, you can add custom branding to your form by changing the colors and adding a logo to match your website's theme. Once you're ready to publish your form, you can do so from directly inside your WordPress dashboard.

Pricing

UserFeedback offers three pricing plans (regular prices, with a discounted first year often advertised):

1. Plus plan costs $99 per year
2. Pro plan costs $199 per year
3. Elite plan costs $299 per year

Next steps

If you're interested in trying the FormBuilder AI form generator and embedding a form on your WordPress site, sign up for free.