7 Best Gravity Forms Alternatives in 2026

While Gravity Forms is user-friendly and offers great form-building features, it's not without its limitations.

• It only works inside WordPress, so you can’t share a form as a standalone link or use it on another site
• There’s no free plan or trial; licenses start at $59 per year and most integrations sit on the $159 and $259 tiers
• It doesn’t offer an AI form-building feature

Enter FormBuilder, an online form builder designed to address the shortcomings listed above.

Our AI form generator simplifies the form creation process, taking the guesswork out of the first draft. Our form analytics show you views, starts and completions so you can see where a form is losing people. And because FormBuilder is hosted, the same form works on WordPress, on any other site, or as a link.

In this review, we'll dive into how you can use FormBuilder to improve the form-building process. Then, we'll also examine alternatives like Google Forms, Microsoft Forms, SurveyMonkey, WPForms, EmailMeForm and Jotform, highlighting their strengths and weaknesses objectively.

Note: While FormBuilder is our product, we've maintained objectivity to help you make the most informed decision. That said, we designed FormBuilder to overcome a lot of the problems we were seeing in the form-building industry, so if you're seeking a more flexible alternative to Gravity Forms, sign up for a free FormBuilder plan.

1. Best overall: FormBuilder

This is how we aim to solve the limitations of Gravity Forms:

• Our AI form generator drafts forms for you within seconds
• Our form analytics show you where your form is losing people
• Our forms work anywhere, with a free plan to start

Our AI form generator drafts forms for you within seconds

While Gravity Forms offers great form-building capabilities, it doesn’t have an AI feature that’ll build forms for you.

Instead, with FormBuilder's AI form generator, you can build a customized form without starting from scratch or sifting through hundreds of templates. Simply describe the information you need and how you want the form organised, and the AI will generate a draft in seconds that you can refine in the drag-and-drop builder.

Whether you're collecting leads, conducting surveys, or gathering feedback, the generator streamlines the form-building process, allowing you to focus on what information you’re trying to gather rather than the technicalities of form creation. You can also import an existing form from a PDF, a URL, Jotform or Typeform.

Our form analytics show you where your form is losing people

Another limitation of many form builders on the market is that they hand you the submissions and nothing else, so you can’t tell whether a quiet form has a traffic problem or a form problem.

FormBuilder tracks views, starts, completions and completion rate for every form.

If a form gets plenty of views but few completions, the fix is usually in the form itself: trimming questions, making fewer fields required, or splitting it into pages with conditional logic so people only see what applies to them. FormBuilder gives you the numbers to spot that and the tools to fix it.

Our forms work anywhere, with a free plan to start

Gravity Forms lives inside one WordPress site. FormBuilder forms are hosted, so you build once and embed the same form on WordPress, Wix, Shopify, Squarespace, Webflow or plain HTML with a snippet, or share it as a link. See our publish, share and embed guide.

The free plan includes 5 active forms and 100 responses per month with no credit card. Pro is $39 per month with a 14-day free trial and covers 100 active forms and 10,000 responses per month, removes the FormBuilder badge, and adds custom branding and custom domains. Prices checked September 2026. Conditional logic, multi-page forms, file uploads, Stripe payment fields, email notifications, native Google Sheets sync, webhooks and Zapier are all included.

2. Google Forms

If you're in search of a free alternative to Gravity Forms that still offers basic features like third-party integrations, custom design, and conditional logic, Google Forms is a good choice.

While it may not have the most extensive feature set, Google Forms gets the basics right and offers unlimited form creation for free.

Building an online form with Google Forms is really easy. Simply visit the platform and choose from various form designs and input fields to customize your form to your liking. Once published, you can seamlessly link your form to Google Sheets and other Google applications, ensuring that all collected data is neatly organized. Google has also added a Gemini “Help me create” option that drafts a form from a description on eligible Workspace and Google AI plans.

Google Forms shows you a summary of responses, but it doesn’t report views or drop-off, so you can’t see where people are abandoning a form.

3. Microsoft Forms

If you're already using Microsoft 365, consider Microsoft Forms when building a form. While it may not offer the same level of customizations and features as Gravity Forms and FormBuilder, it has an AI feature called Copilot, which streamlines form creation.

Copilot works similar to FormBuilder’s AI, where you describe what you need and it returns a draft form. It can also review your questions and summarise responses, though you need a Microsoft 365 Copilot licence to use it.

One notable advantage of Microsoft Forms is its extensive library of form templates, boasting over 100 options compared to Google Forms' approximately 17 templates. This wealth of templates makes Microsoft Forms particularly appealing for users who want a head start on the design.

4. SurveyMonkey

If your primary focus is on creating and sharing surveys with your audience, a specialized survey builder like SurveyMonkey might be your best bet.

With over 400 survey templates tailored to various industries and use cases, SurveyMonkey offers a comprehensive range of options to suit your specific needs. Whether you're gathering customer feedback, employee feedback, event feedback or market research, you'll find survey templates that streamline the form building process.

Unlike generic survey builders, SurveyMonkey's templates feature questions commonly asked within your industry, helping you create carefully crafted questions around your audience.

Plus, once you've collected responses, SurveyMonkey allows you to visualize and interpret your data effectively through pie charts, bar graphs, and tables, facilitating clearer communication with key stakeholders.

5. WPForms

If your priority is to seamlessly embed forms into your WordPress website without having to sign up for a third-party solution, WPForms is a viable choice.

Available as a user-friendly plugin within the WordPress dashboard, WPForms streamlines the form-building process. Simply locate it via the plugin search, install it, and use its interface to craft various forms, be it contact forms, payment forms, or newsletters, directly on your site.

Even with the Basic plan, you'll enjoy the flexibility of creating unlimited forms while accessing essential features like file uploads, form notifications, spam protection, conditional logic, and privacy compliance.

However, some users have voiced concerns regarding pricing. Basic is $39.60 for the first year and renews at $99, while payments and most integrations require Pro at $159.60 for the first year (renewing at $399). Like Gravity Forms, it only works on WordPress.

6. EmailMeForm

In highly regulated sectors like law or healthcare, ensuring compliance with government data regulations such as GDPR, CCPA, PCI, and HIPAA is important. For organizations seeking a Gravity Forms alternative that prioritizes data security and regulatory adherence, EmailMeForm is a compelling solution.

EmailMeForm safeguards sensitive client and patient information while meeting government regulations using the following features:

Two-factor login: Two-factor authentication adds an extra layer of security by requiring verification of user credentials upon login. With it in place, client information is better protected, meeting the requirements of various data regulations.

Password-protected forms and field encryption: EmailMeForm lets you lock a form behind a password so only authorized people can respond, and encrypt individual fields and stored data.

Audit trails: Access to audit trails enables organizations to monitor and track team members' activities within the platform. Each activity is time-stamped and recorded, facilitating transparency. Additionally, audit trail data can be shared with third parties as needed.

Plans start at $30 per month, with HIPAA compliance and a signed BAA from the Experienced plan ($50 per month) upward. With its security features and compliance measures, EmailMeForm provides peace of mind to organizations operating in highly regulated industries.

7. Jotform

If you're looking for a platform with a wide variety of templates, Jotform stands out. With over 20,000 form templates to choose from, ranging from job applications to registration forms, contact forms, and payment forms, you can create any form you need.

And if you’re transitioning from another form builder, Jotform allows you to import existing responses and compile them into reports.

Additionally, Jotform integrates with over 30 payment gateways, such as PayPal, Stripe, and Square, facilitating effortless payment collection, regardless of your preferred payment gateway.

Once you've gathered responses, Jotform has visualization tools like bar graphs, pie charts, and line charts to interpret data collaboratively with your team. You can then easily export this data into spreadsheets, files, or third-party applications for easy sharing and analysis. The free Starter plan allows 5 forms and 100 submissions a month; paid plans run from $39 to $129 per month.

Next Steps

If you’re looking for a form-building tool that uses AI to speed up form creation and works on any site, sign up for a free FormBuilder plan.