6 Best Form Builders for Websites in 2026

If you're looking for an online form builder to create and embed forms on your website, there are four factors you should consider:

• Easy website integration: A good form builder should allow you to quickly and easily embed a form on your website without knowing how to code.
• A free plan and fair pricing: A good form builder should let you start free, and its paid plan should not jump to enterprise prices the moment you need a few more forms.
• AI form building and form analytics: A good form builder should be able to draft a form for you from a description and show you where respondents drop off.
• Secure payment collection: A good form builder should allow you to securely collect payments without connecting to a third-party application.

In the guide below, we discuss six form builders on the market that meet these criteria, starting with our solution, FormBuilder.

Note: With FormBuilder, website owners can easily embed forms on their website and use our AI form generator and form analytics to increase form completion rates. If you want to try these features yourself, you can sign up for free here.

1. Best AI form building features: FormBuilder

We designed FormBuilder with the criteria mentioned above in mind:

Easy website integration

FormBuilder allows users to easily embed forms onto their website, regardless of what type of website builder they're using. FormBuilder forms embed on WordPress, Wix, Shopify, Squarespace, Webflow and plain HTML sites, but for this guide, we'll discuss WordPress as it's the most popular website builder.

There is no plugin to install. When you select the "Create a Form" button on your dashboard, you'll be taken to an interface where you can use one of our templates to begin building a form.

We have templates for contact forms, application forms, payment forms, lead gen forms, and more. Alternatively, you can use our AI form builder to build a form for you, but we'll discuss this later.

Once you've chosen a template, you can use our editor to customize your form by dragging and dropping various fields onto it or moving things around. Fields include text, email, phone, address, date, dropdowns, file uploads, star ratings, calculations, signatures and Stripe payments.

When you're happy with how your form looks, click the "Publish" button in the top right-hand corner. This will give you multiple publishing options: a link, an email, or an embed snippet.

For this guide, we'll copy the embed snippet.

Simply head to the page on which you want to embed your form in the WordPress block editor, add a Custom HTML block, and paste this code there. When you update the page, your form will be live on the front end of your website. The full walkthrough is in our help center: publish, share and embed forms.

A free plan and fair pricing

A significant limitation we learned about when interviewing customers is that many form builders either have no free plan or cap it so tightly that it is only a demo. FormBuilder's free plan includes 5 active forms and 100 responses per month, with conditional logic, multi-page forms, file uploads, email notifications and form analytics included, and no credit card required.

The Pro plan costs $39 per month with a 14-day free trial and includes 100 active forms, 10,000 responses per month, no FormBuilder badge, custom branding and custom domains. A HIPAA plan is available on request at $99 per month. Prices checked September 2026. See pricing for details.

AI form building and form analytics

We also learned that many form builders don't have AI form-building features that build custom forms from scratch. You're limited to using generic templates, which can be problematic if you don't feel like building a form yourself.

Understanding this, we built the AI form generator. Users can simply tell the AI what form to build, and after a few seconds, the AI will output a custom draft.

From here, you'll be taken to the editor, where you can add, remove, and move certain fields around to customize your form further. This gives you a better platform to build a form from than traditional templates. You can also import an existing form from a PDF, a URL, Jotform, or Typeform.

Once your form is live, form analytics show views, starts and completions for each form, so you can see exactly where respondents leave. Let's say most of your respondents leave before the Stripe payment field. That suggests respondents aren't ready to buy just yet, and you might move payment to a later step. Or, if respondents drop out before a particular question, rewrite the question or remove it completely.

Secure payment collection

The last feature we want to discuss is our secure payment collection. This is another feature we often see form builders neglect, which causes users to either have to connect to a third-party payment processor or paste a link to their checkout page into their form.

Instead, we built Stripe payment fields into FormBuilder so you can collect payments and have the money go directly to your Stripe account.

All you have to do is drag and drop the payment field from the left-hand side of your editor onto your form, connect your Stripe account, and embed your form on your website. Then, you'll be able to collect payments. If you use PayPal, Square or an invoicing tool instead, you can send submissions there through Zapier.

Sign up for a free FormBuilder account

If you're looking for a form builder that allows you to easily embed forms onto your website, build forms with AI, and use form analytics to improve form completion rates, sign up for a free FormBuilder account.

2. Best free form builder for websites: Google Forms

Another good form builder, especially if you're on a budget, is Google Forms. Google Forms is free and offers all the basic form building features such as templates, Google Sheets integration, and section-based conditional logic.

What we really liked about Google Forms is how clean the dashboard was. There was zero clutter and we were able to build forms within a few minutes of first using the application.

When building your form, you access an editor similar to FormBuilder where you can add questions and move them around.

When it's time to embed your form on your website, Google Forms has a similar process to FormBuilder. All you have to do is copy the embed code from the Send menu in Google Forms, log into your WordPress dashboard, and paste the code into a Custom HTML block on the page you'd like to add it to.

From here, you can integrate Google Forms with Google Sheets and automatically sort all form submissions inside Google Sheets. Google Forms cannot collect payments. See FormBuilder vs Google Forms for a full comparison.

3. Best form builder for Microsoft users: Microsoft Forms

If you already have a Microsoft 365 account and you don't want to buy another form builder, consider using Microsoft Forms. It comes with your Microsoft 365 account and easily integrates with all Microsoft products. If your organization has a Microsoft 365 Copilot license, you also get Copilot in Forms, which drafts a form for you from a couple of prompts.

In terms of features, Microsoft Forms is a step up from Google Forms, but less advanced than FormBuilder and some of the other options on our list like Jotform, Zoho Forms, and Formstack.

Microsoft Forms has hundreds of form templates to choose from and in its editor, you'll find features like branching logic and response analytics.

However, Microsoft Forms does have a couple of limitations. For instance, you can't collect payments inside your form unless you're connecting with a third party tool, and there is no signature field. See FormBuilder vs Microsoft Forms.

4. Form builder with the most templates: Jotform

If you're looking for a more advanced form builder than Google Forms and Microsoft Forms, then Jotform might be a good choice for you.

The first thing that stood out to us about Jotform is the sheer number of templates it has on its dashboard. Jotform allows you to choose from more than 20,000 templates to create anything from contact forms to application forms, payment collection forms, and registration forms.

From here, you can customize your form by dragging and dropping visual blocks. You also have the option to click on the CSS editor and code more advanced customizations. This is something that many form builders don't have and it's quite handy if you know how to code and you want more custom forms.

From here, you can use the visual reporting feature to turn your form submissions into insights that you and your team can easily understand. Jotform's free Starter plan allows 5 forms and 100 submissions per month, and paid plans start at $39 per month ($34 per month billed yearly). See FormBuilder vs Jotform.

5. Best form builder for enterprises: Zoho Forms

For larger teams who need more in-depth submission forms and a wider range of integration options, Zoho Forms is a good choice. Zoho Forms is part of the Zoho software suite, which means that if your organization is already using Zoho, you can easily add your team to Zoho Forms and share documents and reports.

We also liked that Zoho Forms allows users to create approval workflows, which is a great feature for larger companies because some requests may have to be approved by multiple people or teams. For example, if you're creating an asset request form, you can put one manager in charge of the form and they'll be able to approve requests. Approvals are included on the Professional plan and above.

Zoho Forms also comes with a reports feature. This lets teams see the results they collected inside their form, then create custom graphs and charts to communicate this information to the rest of the organization. There is a free plan with 3 forms and 500 submissions per month, and paid plans start at around $12 per month.

6. Best form builder for regulated industries: Formstack

The final website form builder we'd like to discuss is Formstack. This online form builder is a good option for anyone working in heavily regulated industries like finance or healthcare.

Formstack supports GDPR compliance, and HIPAA-ready forms with a signed BAA are available on its healthcare and enterprise plans. This allows you to collect sensitive data without worrying about compliance issues.

If you don't feel like creating a form from scratch, you can choose from Formstack's template library and design themes, and Formstack now has AI form creation too. If you aren't happy with these templates and themes, you can always use the CSS editor to code your own forms and visual features.

A feature that stood out to us was the Conversion Kit. This lets users A/B split test various forms and understand which ones convert best and why. The trade-off is price: the Forms plan starts at $99 per month ($83 per month billed annually) for 25 forms. See FormBuilder vs Formstack.

Next steps

If you'd like to try the AI form generator, form analytics, and payment collection features we mentioned above, consider signing up for a free FormBuilder account.