6 Best Form Builders for WordPress 2026 Comparison

We’ve been in the form-building space since 2018, and in our experience, there are five things users should look for in a WordPress form builder:

1. Easy WordPress integration: An effective WordPress form builder should allow users to embed forms on their WordPress websites with minimal fuss.
2. AI form builder: Sometimes, users don’t feel like creating a form from scratch, so they should be able to create custom forms by describing what they need in plain English.
3. Form analytics: Many form builders simply hand you the submissions, and it’s up to you to work out where people give up. A good form builder should show you views, starts, completions and drop-off so you can improve the form.
4. Conditional logic and multi-page forms: Good WordPress form builders should let you show or hide questions based on earlier answers and split long forms into steps.
5. Secure e-signature and payment collection: Users should also be able to securely collect e-signatures and payments from respondents without stitching together extra tools.

Below, we review six potential online form-building tools that meet the above criteria, beginning with our solution, FormBuilder.

If you’d like to get a feel for how easy it is to embed forms on your WordPress website with FormBuilder, sign up for a free plan here.

1. Best WordPress form builder with AI features: FormBuilder

Here’s how FormBuilder meets the criteria mentioned above:

• Easy WordPress integration + AI form creation
• Form analytics
• Conditional logic and multi-page forms
• Secure e-signature and payment collection

Easy WordPress integration + AI form creation

FormBuilder doesn’t need a WordPress plugin. You build the form in FormBuilder, click Publish, copy the embed snippet, and paste it into a Custom HTML block on any WordPress page or post. You can also share the form as a link if you’d rather not embed it. The steps are covered in our publish, share and embed guide.

If you’re new to FormBuilder, click “Create form,” and you’ll find templates that you can use to build contact forms, payment forms, registration forms, and more. You can also import an existing form from a PDF, a URL, Jotform or Typeform.

If you don’t want to build a form from scratch, use the AI form generator. Describe the form you need in a sentence or two, and it’ll produce a draft within seconds.

For example, if you type “write a job application form for a marketing position,” you’ll get a form that looks something like this:

This draft isn’t perfect, and you’ll have to add and remove questions and move certain fields around in the drag-and-drop builder, but it’s a much better starting point than a blank page.

Once you’re happy with your form, click Publish in the upper right-hand corner, copy the embed snippet and paste it onto any page on your website.

When you refresh your page, you’ll find your new form live on your website.

Form analytics

A major problem in the form-building space is that most tools only show you the submissions that came in. They don’t tell you how many people opened the form, how many started it, and where they gave up, so you end up guessing at what to change.

FormBuilder tracks views, starts, completions and completion rate for every form, so you can see whether a form is losing people and test a shorter version, fewer required fields, or a multi-page layout. FormBuilder doesn’t make those changes for you, but it gives you the numbers to make them yourself.

Conditional logic and multi-page forms

Long forms lose people. FormBuilder lets you show or hide fields based on earlier answers, so a respondent only sees the questions that apply to them, and split a long form into pages with a progress indicator. You can also set a custom thank-you page or redirect, schedule when a form opens and closes, and password-protect forms that aren’t meant for everyone.

Secure e-signature and payment collection

When creating forms in FormBuilder, you’ll find a full set of fields on the left-hand side of the builder, such as multiple-choice, dropdown, star rating, date, address, calculation, and file upload fields.

The ones that stand out for WordPress users are the signature and payment fields. Many online form builders don’t let you collect signatures or payments at all, or they push you to a separate e-signature or checkout tool.

With FormBuilder, you don’t have to do any of this. Drag a signature field onto your form and respondents can sign by drawing or typing. For payments, connect your Stripe account once, drag a payment field onto your form, embed it on your website, and you’re good to go. Payment forms, order forms and paid registrations all work the same way.

Get started with a free FormBuilder plan

If you like the features we mentioned and want to try them yourself, you can sign up for a free FormBuilder plan; you don’t even have to enter your credit card details. The free plan includes 5 active forms and 100 responses per month, and Pro is $39 per month with a 14-day free trial. Prices checked September 2026.

2. WPForms

WPForms is a popular WordPress form builder with over five million active installs of its free Lite version. It connects seamlessly to WordPress, which is why it’s so popular with users.

You can get started with WPForms by heading to your WordPress plugins dashboard and searching for “WPForms.” Once you’ve installed it, you can create a new form and you’ll find over 2,000 templates for creating contact forms, survey forms, registration forms, donation forms, and almost any other type of form. Paid plans start at $49.50 per year.

WPForms has added an AI feature that generates a form from a plain-English description, along with AI-generated choice lists. What it doesn’t do is analyze your form data for you, so you’ll still be testing different questions yourself to improve completion rates. It’s also a WordPress-only tool: if you need the same form on a landing page, a Shopify store, or shared as a link, you’ll want a hosted builder like FormBuilder.

3. Formidable Forms

Formidable Forms is very similar to WPForms in the sense that you can download it directly inside your WordPress dashboard.

The template library ranges from 100+ templates on the Basic plan ($39.50 per year) to 325+ on the Elite plan ($299.50 per year). Once you’ve chosen a template, you’ll be taken to an editor where you can move fields around and add various fields like:

• Multiple choice question field
• Stripe and PayPal payment collection fields
• E-signature collections
• Dynamic fields

From here, you can tailor the design of your form by choosing between different themes and tweaking your form borders, padding, and colors. And if you want to change the questions your form asks users based on their previous responses, you can do so with the conditional logic features. This allows you to ask users more relevant questions.

But Formidable Forms has a few limitations. AI form building is only included on the Business ($199.50 per year) and Elite plans, and it’s credit-based, so cheaper plans mean building every form by hand. Renewals are also charged at full price after the introductory discount.

4. Gravity Forms

Gravity Forms is another WordPress plugin that allows you to embed forms on your website without connecting to third-party applications. With its visual front end, you can create almost any form, including contact forms, survey forms, job application forms, customer exit surveys, lead capture forms, and registration forms.

There’s no free version; licenses run from $59 per year (Basic) to $259 per year (Elite), and many integrations are locked to the higher tiers. These are some of the features that stood out to us when we tested Gravity Forms:

• Conditional logic and notifications: With Gravity Forms, you can change the questions you ask users based on what they entered into your form (conditional logic) and have the application send you, your team, and your users notifications based on form results.
• Entry management and data export: If you have entries inside another tool or you’d like to export your Gravity Forms entries into another tool, you can easily do so with the entry management features.
• Dozens of add-ons: We also liked that Gravity Forms integrated with most of the tools that we use, including Slack, Trello, PayPal, Mailchimp, HubSpot, and Zapier.

5. HappyForms

Another option that stood out when testing these alternative form builders was HappyForms. Its strength is not in advanced features like conditional logic and analytics but in its simplicity.

It’s super lightweight because when we tested it, we found that it affected website speed the least of all the alternatives. This is perfect if you don’t care about fancy form-building features but instead prioritize website speed and performance.

But HappyForms' lightweight nature comes at a cost. The free version has no integrations with outside services at all, and conditional logic, file uploads, multi-page forms and Google reCAPTCHA are all paid features. Pro plans start at $89 per year.

That said, the free HappyForms plugin does allow you to create unlimited forms and emails and receive unlimited form submissions, and it includes a one-click honeypot to protect you from spam.

6. UserFeedback

UserFeedback is a bit different from the alternatives we reviewed above. It isn’t an all-purpose form builder; instead, as the name suggests, it helps businesses collect user feedback, be it about their product, customer experience, or employee experience.

This makes it perfect for business owners mainly using a form builder to survey their customers or employees.

UserFeedback has over 20 templates specific to collecting feedback from customers and employees. These aren’t like your typical generic surveys. Instead, it’s quite detailed, and many users report they don’t need much editing. Plans run from $49.50 to $149.50 per year, with unlimited surveys and responses on every tier.

A feature that stood out to us was that UserFeedback allows customers to target surveys by device, page and behavior such as exit intent. For example, if the respondent is on mobile, you could show them shorter, simpler surveys, while respondents on desktop see a survey with more depth.

Next steps

If you’re looking for an online form builder to help you create and embed contact, survey, and application forms on your website, consider signing up for a free FormBuilder plan.