Two popular form builders compared on the same 25-row feature matrix and pricing, with FormBuilder shown as a third column so you can see another option to consider.
Overview
Cognito Forms started as a side product of a software consultancy and still feels like it was built by developers for people who need forms to do real work. Its calculated fields use a spreadsheet-style expression language, repeating sections let respondents add unlimited line items, and data lookups can pull values from other forms. Order forms, event registrations, quotes and applications are its natural habitat.
On top of the builder it layers a workflow engine: entries move through statuses, roles decide who can view or edit which fields, approvals can be routed by email, and Save & Resume plus a Client Portal let people come back to unfinished submissions. Payments (Stripe, Square, PayPal) are first-class, including subscriptions and payment-on-approval, and document generation can merge entries into PDFs.
involve.me (originally brandquiz) is not a general form builder so much as an interactive-content builder. Its "funnels" are multi-step experiences — personality and product-recommendation quizzes, price and ROI calculators, lead-magnet surveys, payment and booking flows — that live on a hosted landing page, embed, or pop-up and push leads into your CRM or email tool. Outcome logic, answer scoring, calculators and A/B testing are core, and 350+ templates are built around marketing outcomes rather than form types.
The pricing reflects that focus. Plans are metered on live funnels and seats: Start (3 live funnels, 1 user), Grow (5 live funnels, 2 users, branding removed, 1 custom domain), and Scale (25 live funnels, 5 users, 3 custom domains, A/B testing, Salesforce), with Enterprise from $499 / month. On annual billing that is $29, $69 and $139 a month; month-to-month is roughly $49, $99 and $199. A free account allows 2 live funnels and 50 submissions or 500 visits a month with 30-day retention and no exports, integrations or logic jumps.
Pricing
In each vendor's own terms; Cognito Forms checked 2026-08-17, involve.me checked 2026-08-18. FormBuilder: free plan (5 forms, 100 responses / mo) and Pro at $39 / month or $390 / year.
Feature comparison
25 capabilities across building, design, data workflow and security.
| Feature | CCognito Forms | iinvolve.me | FFormBuilder |
|---|---|---|---|
| Building | |||
| AI form generation from a prompt | PartialAI assist for calculations, not full-form generation | YesAI funnel generator, metered by credits | Yes |
| Drag-and-drop visual builder | Yes | Yes | Yes |
| Template library | Yes100+ | Yes350+ marketing-oriented templates | Yes300+ |
| Conditional logic / branching | YesFormula-based show/hide, require, validate | YesLogic jumps & outcomes on paid plans | Yes |
| Multi-page / multi-step forms | Yes | YesMulti-step funnels are the default | YesPro |
| Calculations & scoring | YesSpreadsheet-style expressions, repeating sections | YesCalculators & scoring are a core strength | YesCalculation field + auto-graded quizzes |
| File uploads | Yes100 MB free · 1 GB Pro · 10 GB Team | YesFile upload element on paid plans | Yes100 MB free · 1 GB Pro |
| Payment collection | YesStripe, Square, PayPal; 1% fee on Individual & Pro | YesStripe & PayPal from Start | YesStripe — paid to your own account, no platform fee |
| E-signature field | YesPro and up | PartialNot a headline feature; check vendor | Yes |
| Design | |||
| Custom themes & branding | YesStyles & CSS on paid plans | YesDeep design controls | YesPro |
| Remove vendor badge | YesPro, $19 / mo annual | YesGrow, $69 / mo (annual) | YesPro, $39 |
| Custom domain | PartialEmbed on your domain; no custom hosted domain | Yes1 on Grow · 3 on Scale | Yes |
| Embed on any site | Yes | YesEmbed, pop-up, hosted page | Yes |
| Data & workflow | |||
| Free-plan monthly responses | Partial100 / mo, overflow locked | Partial50 submissions or 500 visits / mo | Partial100 / mo, overflow held |
| Over-limit responses kept (not rejected) | PartialLocked 30 days, then deleted unless you upgrade | NoFunnel stops at the limit | Yes |
| Email notifications & autoresponders | Yes | YesEmail automations on paid plans | Yes |
| Webhooks | YesJSON webhooks + Power Automate | YesPaid plans | YesAll plans |
| Zapier / native integrations | YesZapier, Make, Power Automate | YesZapier, Make, HubSpot, Klaviyo, Salesforce (Scale) | Yes6,000+ apps |
| Built-in analytics (views, drop-off) | PartialEntry reporting; no view / drop-off funnel | YesFunnel analytics; A/B testing on Scale | Yes |
| CSV / spreadsheet export | YesExcel, CSV, PDF | YesCSV / XLS on paid plans only | Yes |
| Team workspaces & collaboration | Yes2 users Pro · 5 Team · 20 Enterprise | Partial1 / 2 / 5 users by tier | Yes |
| Security | |||
| Password-protected forms | PartialVia workflow roles / private links | PartialOTP verification on Scale | YesPro |
| HIPAA / BAA | YesEnterprise, $129 / mo | NoNo BAA offered | PartialHIPAA plan coming soon |
| GDPR tooling & DPA | Yes | YesEU-hosted (Frankfurt), SOC 2 Type II | Yes |
| SSO / SAML | YesEnterprise | YesEnterprise only | PartialEnterprise |
Another option to consider
AI-first form builder with a generous free plan, held (never lost) responses, and 6,000+ integrations. Describe the form you need, the AI drafts it, and you refine it with logic, multi-page layouts, uploads, signatures and Stripe payments. Free plan: 5 forms and 100 responses a month with overflow held, never lost. Pro: $39 / month for 100 forms and 10,000 responses with the badge removed.
Questions
Cognito Forms's entry paid plan (Pro at $19 / month (annual, $24 monthly)) is cheaper than involve.me's (Start at $29 / month (annual)). Both offer a free plan (100 entries / mo · 1 user · 100 MB · Cognito branding · 1% payment fee) and a free plan (2 live funnels · 50 submissions or 500 visits / mo · 30-day retention · no exports, integrations or logic jumps · involve.me branding) respectively. Note the plans differ in limits — see the tables above. FormBuilder Pro, for reference, is $39 / month for 10,000 responses.
Cognito Forms offers a free plan (100 entries / mo · 1 user · 100 MB · Cognito branding · 1% payment fee). Prices shown at annual billing; monthly billing is roughly 20-25% higher. Entry limits are per organisation per month; all plans include unlimited forms.
involve.me offers a free plan (2 live funnels · 50 submissions or 500 visits / mo · 30-day retention · no exports, integrations or logic jumps · involve.me branding). Prices shown are per month on annual billing; monthly billing is roughly $49 / $99 / $199. Plans are metered on live (published) funnels and users. Check vendor pricing for current numbers.
Cognito Forms payments: Yes (Stripe, Square, PayPal; 1% fee on Individual & Pro). involve.me payments: Yes (Stripe & PayPal from Start). FormBuilder collects Stripe payments to your own account with no platform fee on every plan, including free.
Cognito Forms HIPAA / BAA: Yes (Enterprise, $129 / mo). involve.me HIPAA / BAA: No (No BAA offered). FormBuilder's HIPAA plan with BAA ($99 / month) is currently rolling out.
Cognito Forms is a power-user form builder built for order forms, registrations and applications that need calculations, repeating sections, payments and approval workflows. involve.me is a marketing-first builder for quizzes, calculators, lead funnels and surveys — priced per live funnel and aimed squarely at lead generation rather than everyday forms. Cognito Forms is best for order, quote and registration forms with line items and live totals; involve.me is best for marketers building lead-qualification quizzes, product finders and calculators.
FormBuilder is worth a look if you want an AI generator that drafts forms from a sentence, 100 free responses a month with overflow held rather than lost, Stripe payments with no platform fee, and a flat $39 / month Pro plan for 10,000 responses. See our full FormBuilder vs Cognito Forms and FormBuilder vs involve.me comparisons.
Last reviewed August 2026. Spotted something out of date? Tell us and we'll fix it.
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