A marketing-first builder for quizzes, calculators, lead funnels and surveys — priced per live funnel and aimed squarely at lead generation rather than everyday forms. Here's how it stacks up against FormBuilder on pricing, features, and fit — so you can pick the right tool for the forms you actually build.
100 responses / month free · No credit card · Held responses never lost
The short answer
Choose involve.me when your goal is a small number of high-impact interactive experiences — quizzes, calculators, lead funnels — feeding a marketing stack, and you can justify $69 or more a month for them. Choose FormBuilder when you need lots of forms, an AI generator, payments to your own account, webhooks and a custom domain for $39, with responses held rather than lost and a HIPAA option coming. They overlap on quizzes and calculators; they diverge on everything else.
The short version, as a plain list.
Overview
involve.me (originally brandquiz) is not a general form builder so much as an interactive-content builder. Its "funnels" are multi-step experiences — personality and product-recommendation quizzes, price and ROI calculators, lead-magnet surveys, payment and booking flows — that live on a hosted landing page, embed, or pop-up and push leads into your CRM or email tool. Outcome logic, answer scoring, calculators and A/B testing are core, and 350+ templates are built around marketing outcomes rather than form types.
The pricing reflects that focus. Plans are metered on live funnels and seats: Start (3 live funnels, 1 user), Grow (5 live funnels, 2 users, branding removed, 1 custom domain), and Scale (25 live funnels, 5 users, 3 custom domains, A/B testing, Salesforce), with Enterprise from $499 / month. On annual billing that is $29, $69 and $139 a month; month-to-month is roughly $49, $99 and $199. A free account allows 2 live funnels and 50 submissions or 500 visits a month with 30-day retention and no exports, integrations or logic jumps.
It is a mature, SOC 2 Type II audited product hosted in Frankfurt with strong HubSpot, Klaviyo, ActiveCampaign and Salesforce connections and a built-in AI funnel generator (metered by AI credits). What it is not: a cheap way to run contact, registration or internal forms, or a place for regulated data — there is no HIPAA BAA and SSO is Enterprise-only.
FormBuilder is an AI-first form builder with a generous free plan, held (never lost) responses, and 6,000+ integrations. You describe the form you need, the AI generator drafts it, and you refine it in a drag-and-drop editor with conditional logic, multi-page layouts, file uploads, signatures and calculations. Every response can be routed to 6,000+ apps through Zapier or webhooks. The free plan includes 100 responses a month — and if a form gets busier than that, the extra responses are held safely rather than rejected, unlocking the moment you upgrade to Pro ($39 / month for 10,000 responses).
Pricing
Side by side, in each vendor's own terms. involve.me pricing was checked on 2026-08-18 and may change; FormBuilder pricing is current.
Feature comparison
25 capabilities across building, design, data workflow and security. Notes call out plan tiers and caveats so there are no surprises after you sign up.
| Feature | FFormBuilder | iinvolve.me |
|---|---|---|
| Building | ||
| AI form generation from a prompt | Yes | YesAI funnel generator, metered by credits |
| Drag-and-drop visual builder | Yes | Yes |
| Template library | Yes300+ | Yes350+ marketing-oriented templates |
| Conditional logic / branching | Yes | YesLogic jumps & outcomes on paid plans |
| Multi-page / multi-step forms | YesPro | YesMulti-step funnels are the default |
| Calculations & scoring | YesCalculation field + auto-graded quizzes | YesCalculators & scoring are a core strength |
| File uploads | Yes100 MB free · 1 GB Pro | YesFile upload element on paid plans |
| Payment collection | YesStripe — paid to your own account, no platform fee | YesStripe & PayPal from Start |
| E-signature field | Yes | PartialNot a headline feature; check vendor |
| Design | ||
| Custom themes & branding | YesPro | YesDeep design controls |
| Remove vendor badge | YesPro, $39 | YesGrow, $69 / mo (annual) |
| Custom domain | Yes | Yes1 on Grow · 3 on Scale |
| Embed on any site | Yes | YesEmbed, pop-up, hosted page |
| Data & workflow | ||
| Free-plan monthly responses | Partial100 / mo, overflow held | Partial50 submissions or 500 visits / mo |
| Over-limit responses kept (not rejected) | Yes | NoFunnel stops at the limit |
| Email notifications & autoresponders | Yes | YesEmail automations on paid plans |
| Webhooks | YesAll plans | YesPaid plans |
| Zapier / native integrations | Yes6,000+ apps | YesZapier, Make, HubSpot, Klaviyo, Salesforce (Scale) |
| Built-in analytics (views, drop-off) | Yes | YesFunnel analytics; A/B testing on Scale |
| CSV / spreadsheet export | Yes | YesCSV / XLS on paid plans only |
| Team workspaces & collaboration | Yes | Partial1 / 2 / 5 users by tier |
| Security | ||
| Password-protected forms | YesPro | PartialOTP verification on Scale |
| HIPAA / BAA | PartialHIPAA plan coming soon | NoNo BAA offered |
| GDPR tooling & DPA | Yes | YesEU-hosted (Frankfurt), SOC 2 Type II |
| SSO / SAML | PartialEnterprise | YesEnterprise only |
Honest assessment
A fair read of both sides. If the strengths column describes your work, involve.me may genuinely be the better fit.
Outcome-based quizzes, product finders and calculators with per-answer scoring, personalised results pages and A/B testing are first-class here, not bolted on.
Native HubSpot, Klaviyo, ActiveCampaign, Mailchimp and (on Scale) Salesforce connections mean leads land where the marketing team already works, with field mapping and tagging.
SOC 2 Type II, GDPR-by-design, Frankfurt hosting and a stable product that has been around since the brandquiz days.
You can describe a quiz or calculator and get a working draft, then tune the outcome logic — a real time-saver for campaign-driven teams.
Three live projects at $29, five at $69 and twenty-five at $139 (annual) is a poor fit for anyone who needs many ordinary forms; a single busy department could exceed the Scale cap.
50 submissions or 500 visits a month, 30-day retention, and no exports, integrations or logic jumps. FormBuilder's free plan holds over-limit responses instead of stopping.
The Start tier keeps involve.me branding on your funnels; you pay Grow prices to look like yourself. FormBuilder removes branding at $39.
No HIPAA BAA, SSO only on Enterprise, and everyday needs like a simple contact form or internal intake feel over-engineered inside a funnel builder.
Switching
Most teams migrate a handful of forms in an afternoon. Here's the practical path.
Open each funnel → Submissions → export CSV or XLS while your paid plan is active. Free accounts cannot export.
Paste your questions into FormBuilder's AI generator; use conditional logic, multi-page and calculation fields to recreate outcomes and scores, and quiz scoring for graded results.
Route submissions to HubSpot, Klaviyo or any of 6,000+ apps via Zapier or webhooks; connect Stripe so payments go to your own account with no platform fee.
Swap the involve.me embed or link on your site for the FormBuilder one; if you used a custom domain on Grow / Scale, repoint the CNAME.
Questions
There is a free account limited to 2 live funnels and 50 submissions or 500 visits a month, with 30-day data retention and no exports, integrations or logic jumps. Paid plans start at $29 a month on annual billing (about $49 monthly) for 3 live funnels.
For everyday forms, yes: FormBuilder Pro at $39 a month gives 100 forms, 10,000 responses, branding removed, custom domain, webhooks, Zapier, no-fee Stripe payments, conditional logic, calculations and quiz scoring. If your need is specifically outcome-based marketing quizzes with A/B testing and native HubSpot / Klaviyo sync, involve.me is the more specialised tool.
involve.me is an interactive-content builder for quizzes, calculators and lead funnels, priced per live funnel and seat. FormBuilder is a general form builder with an AI generator, priced on responses, with held responses, custom domains and webhooks on a $39 plan and a HIPAA plan coming soon.
involve.me is $29 / $69 / $139 a month on annual billing for Start / Grow / Scale (roughly $49 / $99 / $199 monthly), with Enterprise from $499. FormBuilder is free for 5 forms and 100 responses a month, and $39 a month or $390 a year for Pro.
Yes, involve.me includes an AI generator that drafts funnels and quizzes, metered by monthly AI credits (50 on Start, 100 on Grow, 300 on Scale). FormBuilder's AI generator is included on every plan including free.
involve.me is SOC 2 Type II and GDPR-compliant but does not offer a HIPAA Business Associate Agreement, so it is not suitable for protected health information. FormBuilder's HIPAA plan with BAA support is $99 a month and rolling out soon.
Submissions export as CSV or XLS on paid involve.me plans. Funnel structures do not transfer directly, but you can paste the questions into FormBuilder's AI generator and rebuild outcomes with conditional logic, calculations and quiz scoring.
FormBuilder supports auto-graded quiz scoring, calculation fields, conditional logic and multi-page forms, which covers scored quizzes and simple calculators. involve.me goes further on personalised outcome pages, A/B testing and marketing-funnel analytics.
FormBuilder is a strong free involve.me alternative: the free plan includes 5 forms, 100 responses a month, the AI form generator, webhooks and Zapier, Stripe payments to your own account, and CSV export — no credit card required. involve.me's free tier is 2 live funnels · 50 submissions or 500 visits / mo · 30-day retention · no exports, integrations or logic jumps · involve.me branding.
Yes. FormBuilder's free plan is $0 forever with 5 active forms, 100 responses a month and 100 MB of file storage. Responses beyond the cap are held, not rejected, and unlock when you upgrade to Pro ($39 / month).
FormBuilder collects payments through Stripe, paid directly to your own Stripe account with no FormBuilder platform fee, on every plan including free. involve.me payment support: Yes (Stripe & PayPal from Start).
FormBuilder removes its "Made with FormBuilder" badge on Pro ($39 / month). involve.me: Yes (Grow, $69 / mo (annual)).
Last reviewed August 2026. Spotted something out of date? Tell us and we'll fix it.
Keep comparing
Describe your form in a sentence, get a draft in seconds, publish free. Switch from involve.me in an afternoon — no credit card required.
Start building freeFree plan · 100 responses / month · Upgrade to Pro for $39 when you're ready