The document-style form builder that gives away unlimited forms and submissions for free and charges only for branding, domains and team features. Here's how it stacks up against FormBuilder on pricing, features, and fit — so you can pick the right tool for the forms you actually build.
100 responses / month free · No credit card · Held responses never lost
The short answer
Choose Tally when you want a free, unlimited, Notion-feeling form and you are happy to type it out yourself. Choose FormBuilder when you want AI to draft forms for you, need a path to HIPAA and team-grade controls, or want a conventional drag-and-drop builder with 300+ templates and 6,000+ integrations behind it. Both are honest products; the difference is who they are built for.
Overview
Tally builds forms the way Notion builds pages: you open a blank document, start typing, and hit "/" to insert questions, layout blocks and logic. There is no separate field palette or property panel to learn, and the result renders as a clean, text-first form. That editing model is the reason people fall for it — it is genuinely the fastest way to knock out a simple form if you already think in documents.
The commercial model is unusually generous. Unlimited forms and unlimited submissions are free, and so are most of the things other builders gate: conditional logic, calculations, answer piping, payments via Stripe, signatures, file uploads (10 MB per file), password protection, webhooks and native integrations with Notion, Google Sheets, Airtable, Zapier and Make. Tally Pro ($29 / mo, or $24 on annual) exists mainly to remove branding, add custom domains, capture partial submissions and unlock team workspaces. Tally Business ($89 / mo, or $74 on annual) adds data-retention controls and email verification.
It is a small, bootstrapped team and the product reflects that: opinionated, fast-moving, and light on enterprise machinery. There is no AI form generator, no SAML SSO, no HIPAA BAA, and analytics are thin unless you pay. For indie makers, startups and Notion-heavy teams that is a fair trade; for regulated or larger organisations it can be a blocker.
FormBuilder is an AI-first form builder with a generous free plan, held (never lost) responses, and 6,000+ integrations. You describe the form you need, the AI generator drafts it, and you refine it in a drag-and-drop editor with conditional logic, multi-page layouts, file uploads, signatures and calculations. Every response can be routed to 6,000+ apps through Zapier or webhooks. The free plan includes 100 responses a month — and if a form gets busier than that, the extra responses are held safely rather than rejected, unlocking the moment you upgrade to Pro ($39 / month for 10,000 responses).
Pricing
Side by side, in each vendor's own terms. Tally pricing was checked on 2026-08-17 and may change; FormBuilder pricing is current.
Feature comparison
25 capabilities across building, design, data workflow and security. Notes call out plan tiers and caveats so there are no surprises after you sign up.
| Feature | FFormBuilder | TTally |
|---|---|---|
| Building | ||
| AI form generation from a prompt | Yes | No |
| Drag-and-drop visual builder | Yes | PartialNotion-style block editor; type "/" to insert |
| Template library | Yes300+ | Yes~200 community & official templates |
| Conditional logic / branching | Yes | Yes |
| Multi-page / multi-step forms | YesPro | YesPage-break block, free |
| Calculations & scoring | YesCalculation field + auto-graded quizzes | YesCalculated fields, free |
| File uploads | Yes100 MB free · 1 GB Pro | Yes10 MB / file free; larger on Pro |
| Payment collection | YesStripe — paid to your own account, no platform fee | YesStripe, free |
| E-signature field | Yes | Yes |
| Design | ||
| Custom themes & branding | YesPro | PartialBasic themes free; custom CSS on Pro |
| Remove vendor badge | YesPro, $39 | YesPro, $29 / mo |
| Custom domain | Yes | YesPro |
| Embed on any site | Yes | Yes |
| Data & workflow | ||
| Free-plan monthly responses | Partial100 / mo, overflow held | YesUnlimited (fair use) |
| Over-limit responses kept (not rejected) | Yes | YesNo cap to exceed on free |
| Email notifications & autoresponders | Yes | PartialSelf-notifications free; respondent emails via integrations |
| Webhooks | YesAll plans | YesFree |
| Zapier / native integrations | Yes6,000+ apps | YesZapier, Make, Notion, Sheets, Airtable, Slack |
| Built-in analytics (views, drop-off) | Yes | PartialSubmission counts free; visits & drop-off on Pro |
| CSV / spreadsheet export | Yes | Yes |
| Team workspaces & collaboration | Yes | YesPro |
| Security | ||
| Password-protected forms | YesPro | YesFree |
| HIPAA / BAA | PartialHIPAA plan coming soon | NoNo BAA offered |
| GDPR tooling & DPA | Yes | YesEU-hosted, DPA available |
| SSO / SAML | PartialEnterprise | PartialGoogle / Microsoft login; no SAML |
Honest assessment
A fair read of both sides. If the strengths column describes your work, Tally may genuinely be the better fit.
Unlimited forms, unlimited submissions, and almost every feature — logic, calculations, payments, uploads, webhooks — for nothing. Most competitors gate at least half of that list.
If you know Notion you know Tally. Typing a form as a page with slash commands is quicker than any drag-and-drop palette for simple to medium forms.
Native connectors push submissions straight into the tools indie teams already run on, plus Zapier and Make for everything else.
Small team, transparent pricing, no dark-pattern upsells, EU hosting. The tool does what it says and gets out of the way.
You still write every question by hand. FormBuilder drafts a complete form — fields, types, required flags — from one sentence, which matters when you build forms often.
No HIPAA BAA, no SAML SSO, no audit logs, and role-based permissions are minimal. Business adds retention controls and email verification, but that is the ceiling today.
Form visits and drop-off data are Pro-only, so on the free plan you see submissions but not conversion.
Forms look tidy but samey. Real customisation means custom CSS on Pro; there is no theme system or brand kit comparable to more design-focused builders.
Switching
Most teams migrate a handful of forms in an afternoon. Here's the practical path.
Open each Tally form → Submissions → Export → CSV. Do this per form; keep the files as your archive.
Copy your question list from the Tally editor and paste it into FormBuilder's AI generator. Adjust logic, pages and required flags in the editor.
Rebuild your sync through Zapier (6,000+ apps) or webhooks. Field labels map one-to-one if you keep the same question text.
Replace the tally.so link or embed code with your FormBuilder one. If you used a Tally custom domain, repoint the CNAME.
Questions
Yes. Tally's free plan includes unlimited forms and unlimited submissions within a fair-use policy, plus conditional logic, calculations, payments, signatures, file uploads up to 10 MB, webhooks and integrations. You pay ($29 / mo, or $24 annual) only for things like removing the Tally badge, custom domains, partial submissions and team workspaces.
It is if you want an AI form generator, a visual drag-and-drop builder, 300+ templates and a path to HIPAA. FormBuilder's free plan is smaller — 3 forms and 100 responses a month, with extra responses held rather than lost — but Pro at $39 gives 100 forms, 10,000 responses, branding removed and webhooks. If unlimited free submissions are your only requirement, Tally is hard to beat.
Tally is a Notion-style block editor with an unlimited free plan and paid tiers for branding and team features. FormBuilder is a conventional drag-and-drop builder with an AI generator, held responses, built-in analytics and a HIPAA plan coming, aimed at everyday business forms.
Tally is free for unlimited forms and submissions; Pro is $29 a month ($24 annual) and Business is $89 a month ($74 annual). FormBuilder is free for 100 responses a month and $39 a month for Pro with 10,000 responses, branding removed and webhooks; a $99 HIPAA plan is coming soon.
No. Tally has no AI generator; you write questions manually in its block editor. FormBuilder drafts a full form from a text prompt and lets you refine it in the editor.
Tally does not offer a HIPAA Business Associate Agreement, so it is not suitable for collecting protected health information. FormBuilder's HIPAA plan with BAA support is $99 a month and is currently rolling out.
You can export submissions from Tally as CSV. Form structures don't transfer directly, but because Tally forms are plain text you can paste the question list into FormBuilder's AI generator and rebuild them in seconds.
Tally is the cheaper starting point if you need lots of forms and submissions before you have revenue. FormBuilder makes more sense once speed of building (AI), analytics, custom themes, and eventual compliance or team controls matter more than a $0 price tag.
Last reviewed August 2026. Spotted something out of date? Tell us and we'll fix it.
Keep comparing
Describe your form in a sentence, get a draft in seconds, publish free. Switch from Tally in an afternoon — no credit card required.
Start building freeFree plan · 100 responses / month · Upgrade to Pro for $39 when you're ready