The conversational, one-question-at-a-time form builder known for beautiful, high-engagement surveys and lead-gen forms. Here's how it stacks up against FormBuilder on pricing, features, and fit — so you can pick the right tool for the forms you actually build.
100 responses / month free · No credit card · Held responses never lost
Already have a Typeform form? Import it from its link or a PDF and keep going.
Free plans · checked October 7, 2026
FormBuilder is a free Typeform alternative for forms that need more than 10 monthly responses or file uploads. Its Free plan includes 5 active forms, 100 monthly responses and 100 MB account file storage. Typeform’s Free plan allows unlimited forms and includes logic, so it can suit small conversational surveys within its 10-response allowance.
| Free-plan feature | FormBuilder | Typeform |
|---|---|---|
| Forms | 5 active forms | Unlimited forms |
| Responses per month | 100; additional responses held until upgrade | 10 across all forms |
| Conditional logic | Field show/hide with all/any conditions | Branching, calculations, scores and variables |
| File uploads | 10 MB per file; 100 MB account storage | Paid plan required to publish upload questions |
| Remove product branding | Pro or above | Paid plan; Plus or above in the current core offering |
| Live payment collection | Stripe on Free; connect an eligible account with charges enabled | Payment questions require a paid plan |
For a contact form expecting 30 replies in a month, FormBuilder’s Free allowance covers the response count; Typeform’s documented Free allowance does not. For 12 separate surveys receiving only a few responses in total, Typeform’s unlimited-form allowance may matter more. Compare your actual workload rather than treating one free plan as best for everyone.
Sources: Typeform Free plan · Typeform current pricing · Typeform file uploads · FormBuilder pricing. Provider offers can change.
Import a public Typeform formImports create a draft to review. Past responses, files and integrations are not transferred.
The short answer
Choose Typeform when the conversational format is the point — quizzes, NPS, brand-forward lead magnets — and you have the budget for response-based pricing. Choose FormBuilder when you need a fast, AI-assisted builder for everyday business forms, more responses for the money, and the safety of never losing a submission when you outgrow a plan.
The short version, as a plain list.
Overview
Typeform is known for conversational forms that guide respondents through questions. It also supports grouping multiple questions on a page. Choose it when its presentation and integrations fit your workflow; a particular format does not guarantee higher completion rates.
Beyond the builder, Typeform sells a broader engagement suite: VideoAsk (async video forms), a Logic Map for branching, calculators and hidden fields for personalisation, and a large integrations catalogue (HubSpot, Salesforce, Slack, Google Sheets, Zapier, and more). Its template gallery is deep and skews toward marketing, HR and research use cases.
It is priced as a premium tool. The free plan is functional but capped at 10 responses a month, and useful features like removing Typeform branding, custom domains, and higher response limits sit on Plus, Business and Enterprise tiers that scale with monthly response volume.
FormBuilder is an AI-first form builder with a generous free plan, held (never lost) responses, and 6,000+ integrations. You describe the form you need, the AI generator drafts it, and you refine it in a drag-and-drop editor with conditional logic, multi-page layouts, file uploads, signatures and calculations. Every response can be routed to 6,000+ apps through Zapier or webhooks. The free plan includes 100 responses a month — and if a form gets busier than that, the extra responses are held safely rather than rejected, unlocking the moment you upgrade to Pro ($39 / month for 10,000 responses).
Pricing
Side by side, in each vendor's own terms. Typeform pricing was checked on 2026-10-07 and may change; FormBuilder pricing is current.
Feature comparison
25 capabilities across building, design, data workflow and security. Notes call out plan tiers and caveats so there are no surprises after you sign up.
| Feature | FFormBuilder | TTypeform |
|---|---|---|
| Building | ||
| AI form generation from a prompt | Yes | YesAI form builder ("Formless" & AI create) |
| Drag-and-drop visual builder | Yes | PartialQuestion-list builder, not freeform canvas |
| Template library | Yes300+ | Yes800+ |
| Conditional logic / branching | Yes | YesLogic Map |
| Multi-page / multi-step forms | YesPro | YesConversational flow; can group multiple questions on a page |
| Calculations & scoring | YesCalculation field + auto-graded quizzes | Yes |
| File uploads | Yes10 MB/file Free · 100 MB/file Pro; account storage 100 MB / 1 GB | YesPaid plans; 10 MB / file |
| Payment collection | YesStripe on Free and paid plans; eligible connected account with charges enabled required. No FormBuilder platform fee; Stripe fees apply. | YesStripe or PayPal; paid plan |
| E-signature field | Yes | YesPaid Signature question |
| Design | ||
| Custom themes & branding | YesPro | YesThemes free; brand kit paid |
| Remove vendor badge | YesPro, $39 | YesPlus or above; check current price |
| Custom domain | Yes | PartialCustom subdomain on Plus; full domain Enterprise |
| Embed on any site | Yes | Yes |
| Data & workflow | ||
| Free-plan monthly responses | Partial100 / mo, overflow held | Partial10 / mo |
| Over-limit responses kept (not rejected) | Yes | NoForm closes at limit |
| Email notifications & autoresponders | Yes | Yes |
| Webhooks | YesAll plans | Yes |
| Zapier / native integrations | Yes6,000+ apps | Yes300+ native + Zapier |
| Built-in analytics (views, drop-off) | Yes | YesDrop-off analysis on Business |
| CSV / spreadsheet export | Yes | Yes |
| Team workspaces & collaboration | Yes | YesSeats priced per plan |
| Security | ||
| Password-protected forms | YesPro | PartialVia Enterprise / workarounds |
| HIPAA / BAA | PartialHIPAA plan coming soon | YesEnterprise only |
| GDPR tooling & DPA | Yes | Yes |
| SSO / SAML | PartialEnterprise | YesEnterprise |
Honest assessment
A fair read of both sides. If the strengths column describes your work, Typeform may genuinely be the better fit.
The one-question-at-a-time flow, smooth transitions and keyboard-first navigation are still the reference for engagement-focused forms. Quizzes, NPS surveys and lead magnets look great by default.
Native connectors to HubSpot, Salesforce, Mailchimp, ActiveCampaign, Slack, Google Sheets and Zapier make it easy to route leads without engineering help.
Hidden fields, recall information, and calculators let you build forms that adapt to who is filling them in — useful for quizzes and qualification flows.
A large template gallery, VideoAsk, and a long track record mean there is a tutorial or template for almost anything.
Costs scale with submissions, not value. A single viral survey or a busy month can push you into a higher tier, and the free plan's 10-response cap is essentially a demo.
You can try the question in the editor, but publishing a form with file uploads requires Basic or above. The limit is 10 MB per file, one file per upload question.
The current core pricing page places Typeform branding removal on Plus and above. FormBuilder includes badge removal on Pro ($39 / month); compare current provider offers before buying.
When you hit your plan's response limit, the form stops accepting submissions. Anything past that is lost unless you upgrade first.
Switching
Review the imported draft and reconnect your workflow before replacing the original form.
In Typeform, open each form → Results → Responses → Download all responses (CSV/XLSX). Keep these as your archive.
Choose Import, select Typeform and paste a public form URL. Review the resulting draft. If extraction cannot read the form, use a PDF or paste the questions into the AI generator.
Reconnect Sheets, Slack, HubSpot or your CRM through Zapier (6,000+ apps) or webhooks. Field names map by label.
Preview the questions and logic, publish when ready, and test a response. Replace embeds and links you control with the new FormBuilder URL; old Typeform URLs are not automatically redirected.
Questions
Yes for most business forms. FormBuilder offers a drag-and-drop and AI-assisted builder, conditional logic, multi-page forms, file uploads, webhooks and Zapier, with a free plan of 100 responses a month and a $39 Pro plan for 10,000. Typeform remains the better pick if you specifically want its conversational one-question-per-screen style.
Typeform is built around a conversational, one-question-at-a-time experience and prices by monthly responses. FormBuilder is a conventional multi-field builder with an AI generator, aimed at everyday business forms — intake, lead capture, applications, orders — with a more generous free tier and a flat $39 Pro plan.
Typeform documents 10 free responses a month. Its paid plan prices vary by offer and billing term; check the current Typeform pricing page or your account. FormBuilder is free for 100 responses a month and $39 monthly or $390 yearly for Pro with 10,000 monthly responses and badge removal.
Yes. Its documented Free plan includes unlimited forms, 10 responses per month across the account, logic and Typeform branding. Publishing file-upload or payment questions requires a paid plan. Check your account because Typeform experiments with plan offers.
Yes. Start a URL import, select Typeform and paste the public form link. Review the extracted draft before publishing. This transfers form structure, not historical responses, files or integrations; keep a separate CSV/XLSX export of your Typeform responses.
On Typeform your form stops collecting responses once you reach your plan's cap. On FormBuilder, responses beyond your plan's limit are held — the form keeps working and the held responses unlock the moment you upgrade.
Typeform offers HIPAA compliance and a BAA on its Enterprise plan only. FormBuilder's HIPAA plan with BAA support is $99 a month and is currently rolling out.
Typeform is strong for brand-forward, quiz-style lead magnets. FormBuilder is better when you want quick embeddable lead forms, instant delivery to your CRM via Zapier or webhooks, and predictable pricing as lead volume grows.
FormBuilder's free plan includes 5 forms, 100 responses a month, the AI form generator, webhooks and Zapier, and CSV export — no credit card required. Typeform's free tier is 10 responses / mo · 1 user · Typeform branding. Choose based on the features and limits you need.
Yes. FormBuilder's free plan is $0 forever with 5 active forms, 100 responses a month and 100 MB of file storage. Responses beyond the cap are held, not rejected, and unlock when you upgrade to Pro ($39 / month).
FormBuilder supports Stripe payments on Free and paid plans with no FormBuilder platform fee; Stripe fees still apply. Connect your own eligible Stripe account and complete any verification so Stripe enables charges. Typeform payment support: Yes (Stripe or PayPal; paid plan).
FormBuilder removes its "Made with FormBuilder" badge on Pro ($39 / month). Typeform: Yes (Plus or above; check current price).
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Start building freeFree plan · 100 responses / month · Upgrade to Pro for $39 when you're ready