A fast, modern form builder whose signature trick is writing responses straight into Airtable, Notion, HubSpot, Salesforce and Google Sheets — with a very generous free plan. Here's how it stacks up against FormBuilder on pricing, features, and fit — so you can pick the right tool for the forms you actually build.
100 responses / month free · No credit card · Held responses never lost
The short answer
Choose Fillout when your data lives in Airtable, Notion, HubSpot or Salesforce and you want forms that read and write those records directly, or when you simply need a lot of free responses across many forms and seats. Choose FormBuilder when you want a fast AI-drafted builder for everyday business forms, branding removed plus custom domain and webhooks in one $39 plan, and the safety of held responses when you outgrow a tier.
Overview
Fillout is a newer form builder built around one idea: your form should live on top of the database you already use. Connect an Airtable base, Notion database, HubSpot object, Salesforce record or Google Sheet, and Fillout maps fields both ways — it can prefill from existing records, create new ones, and update them on submit. For teams running operations out of Airtable or Notion it is often the missing "front door" for their data.
The builder itself is polished and quick, with a large field catalogue (50+ types including payments, scheduling, signatures and PDF generation), conditional logic, calculations, multi-page flows, quizzes and a growing set of AI features for drafting forms. It also supports login-gated forms, partial-submission capture and PDF output, which pushes it toward internal tools and client portals as much as public forms.
Pricing is unusually generous at the bottom: the free plan allows 1,000 responses a month, unlimited forms and unlimited seats. The trade-off is that design and brand controls — custom themes, branding removal, custom domains, analytics — are spread across Starter, Pro and Business tiers, so a polished, white-labelled public form ends up on the $40–$75 plans.
FormBuilder is an AI-first form builder with a generous free plan, held (never lost) responses, and 6,000+ integrations. You describe the form you need, the AI generator drafts it, and you refine it in a drag-and-drop editor with conditional logic, multi-page layouts, file uploads, signatures and calculations. Every response can be routed to 6,000+ apps through Zapier or webhooks. The free plan includes 100 responses a month — and if a form gets busier than that, the extra responses are held safely rather than rejected, unlocking the moment you upgrade to Pro ($39 / month for 10,000 responses).
Pricing
Side by side, in each vendor's own terms. Fillout pricing was checked on 2026-08-17 and may change; FormBuilder pricing is current.
Feature comparison
25 capabilities across building, design, data workflow and security. Notes call out plan tiers and caveats so there are no surprises after you sign up.
| Feature | FFormBuilder | FFillout |
|---|---|---|
| Building | ||
| AI form generation from a prompt | Yes | YesAI form builder |
| Drag-and-drop visual builder | Yes | Yes |
| Template library | Yes300+ | YesLarge gallery incl. Airtable / Notion templates |
| Conditional logic / branching | Yes | Yes |
| Multi-page / multi-step forms | YesPro | Yes |
| Calculations & scoring | YesCalculation field + auto-graded quizzes | YesCalculations, quizzes & scoring |
| File uploads | Yes100 MB free · 1 GB Pro | Yes20 MB free · 1 GB+ on Business |
| Payment collection | YesStripe — paid to your own account, no platform fee | YesStripe; free plan |
| E-signature field | Yes | YesStarter, $15 / mo |
| Design | ||
| Custom themes & branding | YesPro | YesThemes on Starter; fonts & CSS on Pro |
| Remove vendor badge | YesPro, $39 | YesPro, $40 / mo |
| Custom domain | Yes | YesBusiness, $75 / mo |
| Embed on any site | Yes | Yes |
| Data & workflow | ||
| Free-plan monthly responses | Partial100 / mo, overflow held | Yes1,000 / mo |
| Over-limit responses kept (not rejected) | Yes | NoForm stops accepting at limit |
| Email notifications & autoresponders | Yes | YesCustom emails on Pro |
| Webhooks | YesAll plans | Yes |
| Zapier / native integrations | Yes6,000+ apps | YesNative Airtable / Notion / HubSpot / Salesforce / Sheets + Zapier & Make |
| Built-in analytics (views, drop-off) | Yes | YesBusiness |
| CSV / spreadsheet export | Yes | Yes |
| Team workspaces & collaboration | Yes | YesUnlimited seats & workspaces on all plans |
| Security | ||
| Password-protected forms | YesPro | YesLogin / password forms on Starter |
| HIPAA / BAA | PartialHIPAA plan coming soon | YesEnterprise only |
| GDPR tooling & DPA | Yes | Yes |
| SSO / SAML | PartialEnterprise | YesEnterprise |
Honest assessment
A fair read of both sides. If the strengths column describes your work, Fillout may genuinely be the better fit.
Fillout does not just push a row into Airtable or Notion — it reads existing records, prefills forms, and updates records on submit. If your operations already live in those tools, nothing else in this price range does it as cleanly.
1,000 responses a month, unlimited forms and unlimited seats for free is far more than Typeform, Jotform or FormBuilder offer. For an internal or low-stakes form you may never pay.
Payments, Calendly-style scheduling, signatures, PDF generation, login gates and partial-submission capture make it usable for portals and workflows, not only surveys.
The builder is quick and uncluttered, logic and calculations are easy to reach, and new features ship at a steady pace.
Custom themes need Starter, branding removal needs Pro ($40), and a custom domain plus analytics need Business ($75). A white-labelled public form on your own domain is a $75 / mo product.
The data-connection story is the differentiator. If you do not run on those tools, you are paying for a strength you will not use.
When a plan hits its monthly cap the form stops accepting submissions. Extra responses are not kept for later.
Regulated or larger teams have to go through sales; there is no self-serve HIPAA tier.
Switching
Most teams migrate a handful of forms in an afternoon. Here's the practical path.
In Fillout, open the form → Results → Export CSV. If the form was connected to Airtable, Notion or Sheets, your data is already there and nothing needs moving.
Paste your Fillout field list into FormBuilder's AI generator; it drafts field types, required flags and pages. Add logic and calculations in the editor.
Send responses to Airtable, Notion, HubSpot or Sheets through Zapier (6,000+ apps) or webhooks. Match field names to your existing columns.
Replace the Fillout embed or share link with your FormBuilder one, then update any redirects or emails that pointed to the old form.
Questions
Yes for everyday business forms — intake, lead capture, applications, orders. FormBuilder gives you an AI generator, drag-and-drop editor, logic, multi-page forms, file uploads, webhooks and Zapier, with branding removed and a custom domain on a $39 Pro plan. Fillout stays the better pick if you need native two-way sync with Airtable, Notion, HubSpot or Salesforce.
Fillout is built around connecting forms to external databases and offers a very large free plan, but spreads branding, domain and analytics features across $15, $40 and $75 tiers. FormBuilder is an AI-first builder with a smaller free plan (100 responses, 3 forms) but a single $39 Pro plan that bundles 10,000 responses, branding removal, custom domain and webhooks — and it holds over-limit responses instead of dropping them.
Fillout is free for 1,000 responses a month, then $15 (Starter), $40 (Pro, removes branding) and $75 (Business, custom domain and analytics) per month on annual billing. FormBuilder is free for 100 responses a month and $39 a month for 10,000 responses with branding removed and a custom domain.
Yes, and it is one of the most generous in the category: 1,000 responses a month, unlimited forms, unlimited seats, payments and 20 MB file uploads. It carries Fillout branding and does not include custom themes, custom domains or analytics.
You can export responses from Fillout as CSV, or pull them from whatever Airtable base, Notion database or Sheet the form was connected to. Form structures cannot be transferred directly, but you can paste your field list into FormBuilder's AI generator to rebuild the form in seconds.
On Fillout the form stops accepting responses once you reach your plan's monthly cap. On FormBuilder, responses beyond your limit are held — the form keeps working and the held responses unlock the moment you upgrade.
Fillout offers HIPAA compliance and a BAA on its Enterprise plan, which is sold through sales rather than self-serve. FormBuilder's HIPAA plan with BAA support is $99 a month and is currently rolling out.
Yes — that is Fillout's core strength. It reads and writes Airtable, Notion, HubSpot and Salesforce records natively, including prefill and record updates. FormBuilder connects to those tools through Zapier and webhooks, which is fine for sending new submissions but does not do native two-way sync.
Last reviewed August 2026. Spotted something out of date? Tell us and we'll fix it.
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Describe your form in a sentence, get a draft in seconds, publish free. Switch from Fillout in an afternoon — no credit card required.
Start building freeFree plan · 100 responses / month · Upgrade to Pro for $39 when you're ready