Two popular form builders compared on the same 25-row feature matrix and pricing, with FormBuilder shown as a third column so you can see another option to consider.
Overview
Google Forms is the default form tool for a large share of the internet because it costs nothing and is already there. Anyone with a Gmail account can build a form, quiz or survey in minutes, share a link, and watch responses land in a linked Google Sheet. There is no meaningful response cap on personal accounts, which is rare among free tools.
The builder is deliberately simple: a dozen or so question types, sections with "go to section based on answer" branching, quizzes with automatic grading and answer feedback, file uploads (respondents must be signed in to Google), collaborator sharing, and light theming with a header image, colour and font. Since 2025 Google has been adding Gemini features — a "help me create" prompt that drafts a form from a description — on paid Workspace tiers with Gemini included.
involve.me (originally brandquiz) is not a general form builder so much as an interactive-content builder. Its "funnels" are multi-step experiences — personality and product-recommendation quizzes, price and ROI calculators, lead-magnet surveys, payment and booking flows — that live on a hosted landing page, embed, or pop-up and push leads into your CRM or email tool. Outcome logic, answer scoring, calculators and A/B testing are core, and 350+ templates are built around marketing outcomes rather than form types.
The pricing reflects that focus. Plans are metered on live funnels and seats: Start (3 live funnels, 1 user), Grow (5 live funnels, 2 users, branding removed, 1 custom domain), and Scale (25 live funnels, 5 users, 3 custom domains, A/B testing, Salesforce), with Enterprise from $499 / month. On annual billing that is $29, $69 and $139 a month; month-to-month is roughly $49, $99 and $199. A free account allows 2 live funnels and 50 submissions or 500 visits a month with 30-day retention and no exports, integrations or logic jumps.
Pricing
In each vendor's own terms; Google Forms checked 2026-08-17, involve.me checked 2026-08-18. FormBuilder: free plan (5 forms, 100 responses / mo) and Pro at $39 / month or $390 / year.
Feature comparison
25 capabilities across building, design, data workflow and security.
| Feature | GGoogle Forms | iinvolve.me | FFormBuilder |
|---|---|---|---|
| Building | |||
| AI form generation from a prompt | PartialGemini "help me create" on paid Workspace tiers | YesAI funnel generator, metered by credits | Yes |
| Drag-and-drop visual builder | PartialQuestion list with reordering; no canvas or layout control | Yes | Yes |
| Template library | PartialA few dozen basic templates | Yes350+ marketing-oriented templates | Yes300+ |
| Conditional logic / branching | PartialGo-to-section branching only; no field-level show/hide | YesLogic jumps & outcomes on paid plans | Yes |
| Multi-page / multi-step forms | YesSections | YesMulti-step funnels are the default | YesPro |
| Calculations & scoring | PartialQuiz auto-grading; no calculated fields | YesCalculators & scoring are a core strength | YesCalculation field + auto-graded quizzes |
| File uploads | YesRespondents must sign in to Google; 1 GB / form default | YesFile upload element on paid plans | Yes100 MB free · 1 GB Pro |
| Payment collection | No | YesStripe & PayPal from Start | YesStripe — paid to your own account, no platform fee |
| E-signature field | No | PartialNot a headline feature; check vendor | Yes |
| Design | |||
| Custom themes & branding | PartialHeader image, colour & font only | YesDeep design controls | YesPro |
| Remove vendor badge | NoGoogle footer cannot be removed | YesGrow, $69 / mo (annual) | YesPro, $39 |
| Custom domain | No | Yes1 on Grow · 3 on Scale | Yes |
| Embed on any site | Yesiframe | YesEmbed, pop-up, hosted page | Yes |
| Data & workflow | |||
| Free-plan monthly responses | YesUnlimited | Partial50 submissions or 500 visits / mo | Partial100 / mo, overflow held |
| Over-limit responses kept (not rejected) | YesNo cap to hit | NoFunnel stops at the limit | Yes |
| Email notifications & autoresponders | PartialOwner email per response; autoresponder needs Apps Script or add-on | YesEmail automations on paid plans | Yes |
| Webhooks | PartialApps Script or third-party add-on | YesPaid plans | YesAll plans |
| Zapier / native integrations | YesZapier, Make; native Sheets | YesZapier, Make, HubSpot, Klaviyo, Salesforce (Scale) | Yes6,000+ apps |
| Built-in analytics (views, drop-off) | PartialResponse summary charts; no views or drop-off | YesFunnel analytics; A/B testing on Scale | Yes |
| CSV / spreadsheet export | YesGoogle Sheets, CSV | YesCSV / XLS on paid plans only | Yes |
| Team workspaces & collaboration | YesCollaborators; shared drives on Workspace | Partial1 / 2 / 5 users by tier | Yes |
| Security | |||
| Password-protected forms | PartialRestrict to signed-in / org users only | PartialOTP verification on Scale | YesPro |
| HIPAA / BAA | YesBAA via paid Workspace plans | NoNo BAA offered | PartialHIPAA plan coming soon |
| GDPR tooling & DPA | YesWorkspace DPA | YesEU-hosted (Frankfurt), SOC 2 Type II | Yes |
| SSO / SAML | YesWorkspace | YesEnterprise only | PartialEnterprise |
Another option to consider
AI-first form builder with a generous free plan, held (never lost) responses, and 6,000+ integrations. Describe the form you need, the AI drafts it, and you refine it with logic, multi-page layouts, uploads, signatures and Stripe payments. Free plan: 5 forms and 100 responses a month with overflow held, never lost. Pro: $39 / month for 100 forms and 10,000 responses with the badge removed.
Questions
Google Forms's entry paid plan (Business Starter at $7 / user / month (annual)) is cheaper than involve.me's (Start at $29 / month (annual)). Both offer a free plan (Unlimited forms & responses · 15 GB shared Drive storage · Google footer · no admin controls) and a free plan (2 live funnels · 50 submissions or 500 visits / mo · 30-day retention · no exports, integrations or logic jumps · involve.me branding) respectively. Note the plans differ in limits — see the tables above. FormBuilder Pro, for reference, is $39 / month for 10,000 responses.
Google Forms offers a free plan (Unlimited forms & responses · 15 GB shared Drive storage · Google footer · no admin controls). Forms itself is free with any Google account. Business features come with a Google Workspace subscription, priced per user per month (annual commitment; monthly "Flexible" billing costs about 20% more). Google was running a 50%-off first-year promo for the first 20 seats through Nov 30, 2026.
involve.me offers a free plan (2 live funnels · 50 submissions or 500 visits / mo · 30-day retention · no exports, integrations or logic jumps · involve.me branding). Prices shown are per month on annual billing; monthly billing is roughly $49 / $99 / $199. Plans are metered on live (published) funnels and users. Check vendor pricing for current numbers.
Google Forms payments: No. involve.me payments: Yes (Stripe & PayPal from Start). FormBuilder collects Stripe payments to your own account with no platform fee on every plan, including free.
Google Forms HIPAA / BAA: Yes (BAA via paid Workspace plans). involve.me HIPAA / BAA: No (No BAA offered). FormBuilder's HIPAA plan with BAA ($99 / month) is currently rolling out.
Google Forms is google's free, no-frills form and survey tool — unlimited forms and responses for anyone with a Google account, wired straight into Sheets and Drive. involve.me is a marketing-first builder for quizzes, calculators, lead funnels and surveys — priced per live funnel and aimed squarely at lead generation rather than everyday forms. Google Forms is best for anyone who needs a free survey or sign-up sheet in five minutes; involve.me is best for marketers building lead-qualification quizzes, product finders and calculators.
FormBuilder is worth a look if you want an AI generator that drafts forms from a sentence, 100 free responses a month with overflow held rather than lost, Stripe payments with no platform fee, and a flat $39 / month Pro plan for 10,000 responses. See our full FormBuilder vs Google Forms and FormBuilder vs involve.me comparisons.
Last reviewed August 2026. Spotted something out of date? Tell us and we'll fix it.
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