Two popular form builders compared on the same 25-row feature matrix and pricing, with FormBuilder shown as a third column so you can see another option to consider.
Overview
Jotform is one of the oldest and most fully featured form builders on the market. The drag-and-drop editor supports classic single-page forms and a "card" one-question-at-a-time layout, and it ships with an enormous library — around 10,000 templates, hundreds of widgets, and 100+ payment and app integrations. If you have a niche form need, there is a good chance Jotform already has a template or widget for it.
Over the years the product has grown into a small platform: Jotform Tables (a spreadsheet/database view of submissions), PDF Editor and Report Builder, Jotform Sign for e-signatures, Approvals for workflow routing, an App builder, and more recently AI Agents that can fill or answer questions about a form conversationally. All of it is bundled into the same plan tiers.
Google Forms is the default form tool for a large share of the internet because it costs nothing and is already there. Anyone with a Gmail account can build a form, quiz or survey in minutes, share a link, and watch responses land in a linked Google Sheet. There is no meaningful response cap on personal accounts, which is rare among free tools.
The builder is deliberately simple: a dozen or so question types, sections with "go to section based on answer" branching, quizzes with automatic grading and answer feedback, file uploads (respondents must be signed in to Google), collaborator sharing, and light theming with a header image, colour and font. Since 2025 Google has been adding Gemini features — a "help me create" prompt that drafts a form from a description — on paid Workspace tiers with Gemini included.
Pricing
In each vendor's own terms; Jotform checked 2026-08-17, Google Forms checked 2026-08-17. FormBuilder: free plan (5 forms, 100 responses / mo) and Pro at $39 / month or $390 / year.
Feature comparison
25 capabilities across building, design, data workflow and security.
| Feature | JJotform | GGoogle Forms | FFormBuilder |
|---|---|---|---|
| Building | |||
| AI form generation from a prompt | YesAI Form Generator + AI Agents | PartialGemini "help me create" on paid Workspace tiers | Yes |
| Drag-and-drop visual builder | Yes | PartialQuestion list with reordering; no canvas or layout control | Yes |
| Template library | Yes10,000+ | PartialA few dozen basic templates | Yes300+ |
| Conditional logic / branching | Yes | PartialGo-to-section branching only; no field-level show/hide | Yes |
| Multi-page / multi-step forms | YesPage breaks; also card layout | YesSections | YesPro |
| Calculations & scoring | YesForm Calculation widget | PartialQuiz auto-grading; no calculated fields | YesCalculation field + auto-graded quizzes |
| File uploads | Yes100 MB free · 1 GB Bronze · 10 GB Silver | YesRespondents must sign in to Google; 1 GB / form default | Yes100 MB free · 1 GB Pro |
| Payment collection | Yes40+ gateways, no Jotform fee; capped per plan | No | YesStripe — paid to your own account, no platform fee |
| E-signature field | YesSignature field + Jotform Sign | No | Yes |
| Design | |||
| Custom themes & branding | Yes | PartialHeader image, colour & font only | YesPro |
| Remove vendor badge | YesBronze, $39 / mo | NoGoogle footer cannot be removed | YesPro, $39 |
| Custom domain | PartialPaid plans; full white label Enterprise | No | Yes |
| Embed on any site | Yes | Yesiframe | Yes |
| Data & workflow | |||
| Free-plan monthly responses | Partial100 / mo, 500 stored total | YesUnlimited | Partial100 / mo, overflow held |
| Over-limit responses kept (not rejected) | NoForms disabled at limit until upgrade or reset | YesNo cap to hit | Yes |
| Email notifications & autoresponders | Yes | PartialOwner email per response; autoresponder needs Apps Script or add-on | Yes |
| Webhooks | YesAll plans | PartialApps Script or third-party add-on | YesAll plans |
| Zapier / native integrations | Yes100+ native + Zapier | YesZapier, Make; native Sheets | Yes6,000+ apps |
| Built-in analytics (views, drop-off) | YesForm Analytics; views count against plan | PartialResponse summary charts; no views or drop-off | Yes |
| CSV / spreadsheet export | YesCSV, Excel, PDF | YesGoogle Sheets, CSV | Yes |
| Team workspaces & collaboration | PartialSingle-user below Enterprise | YesCollaborators; shared drives on Workspace | Yes |
| Security | |||
| Password-protected forms | Yes | PartialRestrict to signed-in / org users only | YesPro |
| HIPAA / BAA | YesGold ($129 / mo) and Enterprise | YesBAA via paid Workspace plans | PartialHIPAA plan coming soon |
| GDPR tooling & DPA | Yes | YesWorkspace DPA | Yes |
| SSO / SAML | YesEnterprise | YesWorkspace | PartialEnterprise |
Another option to consider
AI-first form builder with a generous free plan, held (never lost) responses, and 6,000+ integrations. Describe the form you need, the AI drafts it, and you refine it with logic, multi-page layouts, uploads, signatures and Stripe payments. Free plan: 5 forms and 100 responses a month with overflow held, never lost. Pro: $39 / month for 100 forms and 10,000 responses with the badge removed.
Questions
Google Forms's entry paid plan (Business Starter at $7 / user / month (annual)) is cheaper than Jotform's (Bronze at $39 / month ($34 annual)). Both offer a free plan (Unlimited forms & responses · 15 GB shared Drive storage · Google footer · no admin controls) and a free plan (5 forms · 100 submissions / mo · 500 stored submissions · 100 MB · 10 payment submissions / mo · Jotform branding) respectively. Note the plans differ in limits — see the tables above. FormBuilder Pro, for reference, is $39 / month for 10,000 responses.
Jotform offers a free plan (5 forms · 100 submissions / mo · 500 stored submissions · 100 MB · 10 payment submissions / mo · Jotform branding). Monthly billing shown; annual billing is roughly 15–25% cheaper (Bronze $34, Silver $39, Gold $99 per month effective). All plans below Enterprise are single-user.
Google Forms offers a free plan (Unlimited forms & responses · 15 GB shared Drive storage · Google footer · no admin controls). Forms itself is free with any Google account. Business features come with a Google Workspace subscription, priced per user per month (annual commitment; monthly "Flexible" billing costs about 20% more). Google was running a 50%-off first-year promo for the first 20 seats through Nov 30, 2026.
Jotform payments: Yes (40+ gateways, no Jotform fee; capped per plan). Google Forms payments: No. FormBuilder collects Stripe payments to your own account with no platform fee on every plan, including free.
Jotform HIPAA / BAA: Yes (Gold ($129 / mo) and Enterprise). Google Forms HIPAA / BAA: Yes (BAA via paid Workspace plans). FormBuilder's HIPAA plan with BAA ($99 / month) is currently rolling out.
Jotform is the veteran all-in-one form builder with the largest template and widget catalogue, plus PDFs, e-signatures, tables, approvals and an app builder bolted on. Google Forms is google's free, no-frills form and survey tool — unlimited forms and responses for anyone with a Google account, wired straight into Sheets and Drive. Jotform is best for teams that want forms, PDFs, e-signatures, approvals and a data table in one subscription; Google Forms is best for anyone who needs a free survey or sign-up sheet in five minutes.
FormBuilder is worth a look if you want an AI generator that drafts forms from a sentence, 100 free responses a month with overflow held rather than lost, Stripe payments with no platform fee, and a flat $39 / month Pro plan for 10,000 responses. See our full FormBuilder vs Jotform and FormBuilder vs Google Forms comparisons.
Last reviewed August 2026. Spotted something out of date? Tell us and we'll fix it.
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