Two popular form builders compared on the same 25-row feature matrix and pricing, with FormBuilder shown as a third column so you can see another option to consider.
Overview
Jotform is one of the oldest and most fully featured form builders on the market. The drag-and-drop editor supports classic single-page forms and a "card" one-question-at-a-time layout, and it ships with an enormous library — around 10,000 templates, hundreds of widgets, and 100+ payment and app integrations. If you have a niche form need, there is a good chance Jotform already has a template or widget for it.
Over the years the product has grown into a small platform: Jotform Tables (a spreadsheet/database view of submissions), PDF Editor and Report Builder, Jotform Sign for e-signatures, Approvals for workflow routing, an App builder, and more recently AI Agents that can fill or answer questions about a form conversationally. All of it is bundled into the same plan tiers.
Wufoo launched in 2006 and was acquired by SurveyMonkey in 2011. It is a straightforward, single-page form builder: drag fields onto a form, set a few rules, pick a theme, and share a hosted link or embed. Millions of forms have been built on it, and much of its appeal is that it still works the way it did a decade ago — predictable, unflashy and stable.
The feature set covers the essentials of everyday business forms: field rules for conditional logic, page breaks for multi-step forms, file uploads, payment collection through Stripe, Square, PayPal and Authorize.net, a report builder for simple charts, an API and webhooks, and a Zapier connector. Notification emails, redirect rules and a theme designer round it out.
Pricing
In each vendor's own terms; Jotform checked 2026-08-17, Wufoo checked 2026-08-17. FormBuilder: free plan (5 forms, 100 responses / mo) and Pro at $39 / month or $390 / year.
Feature comparison
25 capabilities across building, design, data workflow and security.
| Feature | JJotform | WWufoo | FFormBuilder |
|---|---|---|---|
| Building | |||
| AI form generation from a prompt | YesAI Form Generator + AI Agents | No | Yes |
| Drag-and-drop visual builder | Yes | Yes | Yes |
| Template library | Yes10,000+ | Yes400+ | Yes300+ |
| Conditional logic / branching | Yes | YesField & form rules; Starter+ | Yes |
| Multi-page / multi-step forms | YesPage breaks; also card layout | YesPage breaks | YesPro |
| Calculations & scoring | YesForm Calculation widget | PartialPayment totals only; no calculated fields | YesCalculation field + auto-graded quizzes |
| File uploads | Yes100 MB free · 1 GB Bronze · 10 GB Silver | YesStarter+; 25 MB per field | Yes100 MB free · 1 GB Pro |
| Payment collection | Yes40+ gateways, no Jotform fee; capped per plan | YesStripe, Square, PayPal, Authorize.net; Professional+ | YesStripe — paid to your own account, no platform fee |
| E-signature field | YesSignature field + Jotform Sign | No | Yes |
| Design | |||
| Custom themes & branding | Yes | YesTheme designer; custom logo Starter+ | YesPro |
| Remove vendor badge | YesBronze, $39 / mo | YesStarter, $16.25 / mo | YesPro, $39 |
| Custom domain | PartialPaid plans; full white label Enterprise | Noyourname.wufoo.com subdomain only | Yes |
| Embed on any site | Yes | Yes | Yes |
| Data & workflow | |||
| Free-plan monthly responses | Partial100 / mo, 500 stored total | Partial100 / mo, 10 fields per form | Partial100 / mo, overflow held |
| Over-limit responses kept (not rejected) | NoForms disabled at limit until upgrade or reset | NoForm closes at entry limit | Yes |
| Email notifications & autoresponders | Yes | YesConfirmation emails; limited autoresponder | Yes |
| Webhooks | YesAll plans | Yes | YesAll plans |
| Zapier / native integrations | Yes100+ native + Zapier | YesZapier + a short native list | Yes6,000+ apps |
| Built-in analytics (views, drop-off) | YesForm Analytics; views count against plan | PartialEntry reports; Google Analytics tracking Professional+ | Yes |
| CSV / spreadsheet export | YesCSV, Excel, PDF | YesCSV, XLS, TXT | Yes |
| Team workspaces & collaboration | PartialSingle-user below Enterprise | PartialMulti-user from Professional; basic permissions | Yes |
| Security | |||
| Password-protected forms | Yes | YesProfessional+ | YesPro |
| HIPAA / BAA | YesGold ($129 / mo) and Enterprise | No | PartialHIPAA plan coming soon |
| GDPR tooling & DPA | Yes | PartialSurveyMonkey DPA; limited in-product tooling | Yes |
| SSO / SAML | YesEnterprise | No | PartialEnterprise |
Another option to consider
AI-first form builder with a generous free plan, held (never lost) responses, and 6,000+ integrations. Describe the form you need, the AI drafts it, and you refine it with logic, multi-page layouts, uploads, signatures and Stripe payments. Free plan: 5 forms and 100 responses a month with overflow held, never lost. Pro: $39 / month for 100 forms and 10,000 responses with the badge removed.
Questions
Wufoo's entry paid plan (Starter at $16.25 / month (annual, $195 / yr)) is cheaper than Jotform's (Bronze at $39 / month ($34 annual)). Both offer a free plan (5 forms · 100 entries / mo · 10 fields per form · 1 user · no file uploads · Wufoo branding) and a free plan (5 forms · 100 submissions / mo · 500 stored submissions · 100 MB · 10 payment submissions / mo · Jotform branding) respectively. Note the plans differ in limits — see the tables above. FormBuilder Pro, for reference, is $39 / month for 10,000 responses.
Jotform offers a free plan (5 forms · 100 submissions / mo · 500 stored submissions · 100 MB · 10 payment submissions / mo · Jotform branding). Monthly billing shown; annual billing is roughly 15–25% cheaper (Bronze $34, Silver $39, Gold $99 per month effective). All plans below Enterprise are single-user.
Wufoo offers a free plan (5 forms · 100 entries / mo · 10 fields per form · 1 user · no file uploads · Wufoo branding). Annual prices shown (Wufoo lists them as monthly equivalents at a 25% discount); month-to-month billing costs more. Entry caps are per month across the account.
Jotform payments: Yes (40+ gateways, no Jotform fee; capped per plan). Wufoo payments: Yes (Stripe, Square, PayPal, Authorize.net; Professional+). FormBuilder collects Stripe payments to your own account with no platform fee on every plan, including free.
Jotform HIPAA / BAA: Yes (Gold ($129 / mo) and Enterprise). Wufoo HIPAA / BAA: No. FormBuilder's HIPAA plan with BAA ($99 / month) is currently rolling out.
Jotform is the veteran all-in-one form builder with the largest template and widget catalogue, plus PDFs, e-signatures, tables, approvals and an app builder bolted on. Wufoo is one of the original hosted form builders — simple, dependable, and priced by monthly entries and form count. Jotform is best for teams that want forms, PDFs, e-signatures, approvals and a data table in one subscription; Wufoo is best for small businesses and nonprofits that want a simple, dependable form with a payment field.
FormBuilder is worth a look if you want an AI generator that drafts forms from a sentence, 100 free responses a month with overflow held rather than lost, Stripe payments with no platform fee, and a flat $39 / month Pro plan for 10,000 responses. See our full FormBuilder vs Jotform and FormBuilder vs Wufoo comparisons.
Last reviewed August 2026. Spotted something out of date? Tell us and we'll fix it.
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