Two popular form builders compared on the same 25-row feature matrix and pricing, with FormBuilder shown as a third column so you can see another option to consider.
Overview
Jotform is one of the oldest and most fully featured form builders on the market. The drag-and-drop editor supports classic single-page forms and a "card" one-question-at-a-time layout, and it ships with an enormous library — around 10,000 templates, hundreds of widgets, and 100+ payment and app integrations. If you have a niche form need, there is a good chance Jotform already has a template or widget for it.
Over the years the product has grown into a small platform: Jotform Tables (a spreadsheet/database view of submissions), PDF Editor and Report Builder, Jotform Sign for e-signatures, Approvals for workflow routing, an App builder, and more recently AI Agents that can fill or answer questions about a form conversationally. All of it is bundled into the same plan tiers.
Wufoo launched in 2006 and was acquired by SurveyMonkey in 2011. It is a straightforward, single-page form builder: drag fields onto a form, set a few rules, pick a theme, and share a hosted link or embed. Millions of forms have been built on it, and much of its appeal is that it still works the way it did a decade ago — predictable, unflashy and stable.
The feature set covers the essentials of everyday business forms: field rules for conditional logic, page breaks for multi-step forms, file uploads, payment collection through Stripe, Square, PayPal and Authorize.net, a report builder for simple charts, an API and webhooks, and a Zapier connector. Notification emails, redirect rules and a theme designer round it out.
Pricing
In each vendor's own terms; Jotform checked 2026-08-17, Wufoo checked 2026-08-17. FormBuilder: free plan (5 forms, 100 responses / mo) and Pro at $39 / month or $390 / year.
Feature comparison
25 capabilities across building, design, data workflow and security.
| Feature | JJotform | WWufoo | FFormBuilder |
|---|---|---|---|
| Building | |||
| AI form generation from a prompt | YesAI Form Generator + AI Agents | No | Yes |
| Drag-and-drop visual builder | Yes | Yes | Yes |
| Template library | Yes10,000+ | Yes400+ | Yes300+ |
| Conditional logic / branching | Yes | YesField & form rules; Starter+ | Yes |
| Multi-page / multi-step forms | YesPage breaks; also card layout | YesPage breaks | YesPro |
| Calculations & scoring | YesForm Calculation widget | PartialPayment totals only; no calculated fields | YesCalculation field + auto-graded quizzes |
| File uploads | Yes100 MB free · 1 GB Bronze · 10 GB Silver | YesStarter+; 25 MB per field | Yes10 MB/file Free · 100 MB/file Pro; account storage 100 MB / 1 GB |
| Payment collection | Yes40+ gateways, no Jotform fee; capped per plan | YesStripe, Square, PayPal, Authorize.net; Professional+ | YesStripe on Free and paid plans; eligible connected account with charges enabled required. No FormBuilder platform fee; Stripe fees apply. |
| E-signature field | YesSignature field + Jotform Sign | No | Yes |
| Design | |||
| Custom themes & branding | Yes | YesTheme designer; custom logo Starter+ | YesPro |
| Remove vendor badge | YesBronze, $39 / mo | YesStarter, $16.25 / mo | YesPro, $39 |
| Custom domain | PartialPaid plans; full white label Enterprise | Noyourname.wufoo.com subdomain only | Yes |
| Embed on any site | Yes | Yes | Yes |
| Data & workflow | |||
| Free-plan monthly responses | Partial100 / mo, 500 stored total | Partial100 / mo, 10 fields per form | Partial100 / mo, overflow held |
| Over-limit responses kept (not rejected) | NoForms disabled at limit until upgrade or reset | NoForm closes at entry limit | Yes |
| Email notifications & autoresponders | Yes | YesConfirmation emails; limited autoresponder | Yes |
| Webhooks | YesAll plans | Yes | YesAll plans |
| Zapier / native integrations | Yes100+ native + Zapier | YesZapier + a short native list | Yes6,000+ apps |
| Built-in analytics (views, drop-off) | YesForm Analytics; views count against plan | PartialEntry reports; Google Analytics tracking Professional+ | Yes |
| CSV / spreadsheet export | YesCSV, Excel, PDF | YesCSV, XLS, TXT | Yes |
| Team workspaces & collaboration | PartialSingle-user below Enterprise | PartialMulti-user from Professional; basic permissions | Yes |
| Security | |||
| Password-protected forms | Yes | YesProfessional+ | YesPro |
| HIPAA / BAA | YesGold ($129 / mo) and Enterprise | No | PartialHIPAA plan coming soon |
| GDPR tooling & DPA | Yes | PartialSurveyMonkey DPA; limited in-product tooling | Yes |
| SSO / SAML | YesEnterprise | No | PartialEnterprise |
Another option to consider
AI-first form builder with a generous free plan, held (never lost) responses, and 6,000+ integrations. Describe the form you need, the AI drafts it, and you refine it with logic, multi-page layouts, uploads and signatures. Free plan: 5 forms and 100 responses a month with overflow held, never lost. Pro: $39 / month for 100 forms and 10,000 responses with the badge removed. Stripe payments require an eligible connected account with charges enabled.
Questions
Wufoo's entry paid plan (Starter at $16.25 / month (annual, $195 / yr)) is cheaper than Jotform's (Bronze at $39 / month ($34 annual)). Both offer a free plan (5 forms · 100 entries / mo · 10 fields per form · 1 user · no file uploads · Wufoo branding) and a free plan (5 forms · 100 submissions / mo · 500 stored submissions · 100 MB · 10 payment submissions / mo · Jotform branding) respectively. Note the plans differ in limits — see the tables above. FormBuilder Pro, for reference, is $39 / month for 10,000 responses.
Jotform offers a free plan (5 forms · 100 submissions / mo · 500 stored submissions · 100 MB · 10 payment submissions / mo · Jotform branding). Monthly billing shown; annual billing is roughly 15–25% cheaper (Bronze $34, Silver $39, Gold $99 per month effective). All plans below Enterprise are single-user.
Wufoo offers a free plan (5 forms · 100 entries / mo · 10 fields per form · 1 user · no file uploads · Wufoo branding). Annual prices shown (Wufoo lists them as monthly equivalents at a 25% discount); month-to-month billing costs more. Entry caps are per month across the account.
Jotform payments: Yes (40+ gateways, no Jotform fee; capped per plan). Wufoo payments: Yes (Stripe, Square, PayPal, Authorize.net; Professional+). FormBuilder supports Stripe on Free and paid plans after you connect an eligible account with charges enabled; no FormBuilder platform fee is added, and Stripe fees apply.
Jotform HIPAA / BAA: Yes (Gold ($129 / mo) and Enterprise). Wufoo HIPAA / BAA: No. FormBuilder's HIPAA plan with BAA ($99 / month) is currently rolling out.
Jotform is the veteran all-in-one form builder with the largest template and widget catalogue, plus PDFs, e-signatures, tables, approvals and an app builder bolted on. Wufoo is one of the original hosted form builders — simple, dependable, and priced by monthly entries and form count. Jotform is best for teams that want forms, PDFs, e-signatures, approvals and a data table in one subscription; Wufoo is best for small businesses and nonprofits that want a simple, dependable form with a payment field.
FormBuilder is worth a look if you want an AI generator that drafts forms from a sentence, 100 free responses a month with overflow held rather than lost, and a $39 / month Pro plan for 10,000 responses. Stripe payments require an eligible connected account with charges enabled. See our full FormBuilder vs Jotform and FormBuilder vs Wufoo comparisons.
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