Two popular form builders compared on the same 25-row feature matrix and pricing, with FormBuilder shown as a third column so you can see another option to consider.
Overview
Typeform is known for conversational forms that guide respondents through questions. It also supports grouping multiple questions on a page. Choose it when its presentation and integrations fit your workflow; a particular format does not guarantee higher completion rates.
Beyond the builder, Typeform sells a broader engagement suite: VideoAsk (async video forms), a Logic Map for branching, calculators and hidden fields for personalisation, and a large integrations catalogue (HubSpot, Salesforce, Slack, Google Sheets, Zapier, and more). Its template gallery is deep and skews toward marketing, HR and research use cases.
Jotform is one of the oldest and most fully featured form builders on the market. The drag-and-drop editor supports classic single-page forms and a "card" one-question-at-a-time layout, and it ships with an enormous library — around 10,000 templates, hundreds of widgets, and 100+ payment and app integrations. If you have a niche form need, there is a good chance Jotform already has a template or widget for it.
Over the years the product has grown into a small platform: Jotform Tables (a spreadsheet/database view of submissions), PDF Editor and Report Builder, Jotform Sign for e-signatures, Approvals for workflow routing, an App builder, and more recently AI Agents that can fill or answer questions about a form conversationally. All of it is bundled into the same plan tiers.
Pricing
In each vendor's own terms; Typeform checked 2026-10-07, Jotform checked 2026-08-17. FormBuilder: free plan (5 forms, 100 responses / mo) and Pro at $39 / month or $390 / year.
Feature comparison
25 capabilities across building, design, data workflow and security.
| Feature | TTypeform | JJotform | FFormBuilder |
|---|---|---|---|
| Building | |||
| AI form generation from a prompt | YesAI form builder ("Formless" & AI create) | YesAI Form Generator + AI Agents | Yes |
| Drag-and-drop visual builder | PartialQuestion-list builder, not freeform canvas | Yes | Yes |
| Template library | Yes800+ | Yes10,000+ | Yes300+ |
| Conditional logic / branching | YesLogic Map | Yes | Yes |
| Multi-page / multi-step forms | YesConversational flow; can group multiple questions on a page | YesPage breaks; also card layout | YesPro |
| Calculations & scoring | Yes | YesForm Calculation widget | YesCalculation field + auto-graded quizzes |
| File uploads | YesPaid plans; 10 MB / file | Yes100 MB free · 1 GB Bronze · 10 GB Silver | Yes10 MB/file Free · 100 MB/file Pro; account storage 100 MB / 1 GB |
| Payment collection | YesStripe or PayPal; paid plan | Yes40+ gateways, no Jotform fee; capped per plan | YesStripe on Free and paid plans; eligible connected account with charges enabled required. No FormBuilder platform fee; Stripe fees apply. |
| E-signature field | YesPaid Signature question | YesSignature field + Jotform Sign | Yes |
| Design | |||
| Custom themes & branding | YesThemes free; brand kit paid | Yes | YesPro |
| Remove vendor badge | YesPlus or above; check current price | YesBronze, $39 / mo | YesPro, $39 |
| Custom domain | PartialCustom subdomain on Plus; full domain Enterprise | PartialPaid plans; full white label Enterprise | Yes |
| Embed on any site | Yes | Yes | Yes |
| Data & workflow | |||
| Free-plan monthly responses | Partial10 / mo | Partial100 / mo, 500 stored total | Partial100 / mo, overflow held |
| Over-limit responses kept (not rejected) | NoForm closes at limit | NoForms disabled at limit until upgrade or reset | Yes |
| Email notifications & autoresponders | Yes | Yes | Yes |
| Webhooks | Yes | YesAll plans | YesAll plans |
| Zapier / native integrations | Yes300+ native + Zapier | Yes100+ native + Zapier | Yes6,000+ apps |
| Built-in analytics (views, drop-off) | YesDrop-off analysis on Business | YesForm Analytics; views count against plan | Yes |
| CSV / spreadsheet export | Yes | YesCSV, Excel, PDF | Yes |
| Team workspaces & collaboration | YesSeats priced per plan | PartialSingle-user below Enterprise | Yes |
| Security | |||
| Password-protected forms | PartialVia Enterprise / workarounds | Yes | YesPro |
| HIPAA / BAA | YesEnterprise only | YesGold ($129 / mo) and Enterprise | PartialHIPAA plan coming soon |
| GDPR tooling & DPA | Yes | Yes | Yes |
| SSO / SAML | YesEnterprise | YesEnterprise | PartialEnterprise |
Another option to consider
AI-first form builder with a generous free plan, held (never lost) responses, and 6,000+ integrations. Describe the form you need, the AI drafts it, and you refine it with logic, multi-page layouts, uploads and signatures. Free plan: 5 forms and 100 responses a month with overflow held, never lost. Pro: $39 / month for 100 forms and 10,000 responses with the badge removed. Stripe payments require an eligible connected account with charges enabled.
Questions
Typeform's entry paid plan is a paid plan at its current advertised price; Jotform's is Bronze at $39 / month ($34 annual). Compare the response and user limits above, since the plans are not like-for-like. FormBuilder Pro is $39 / month for 10,000 responses.
Typeform offers a free plan (10 responses / mo · 1 user · Typeform branding). Response allowances apply across the account each month. Typeform warns that plans and offers vary; confirm the current price in its pricing page or your account before buying. Exact paid prices are omitted because the public page showed differing offers when checked.
Jotform offers a free plan (5 forms · 100 submissions / mo · 500 stored submissions · 100 MB · 10 payment submissions / mo · Jotform branding). Monthly billing shown; annual billing is roughly 15–25% cheaper (Bronze $34, Silver $39, Gold $99 per month effective). All plans below Enterprise are single-user.
Typeform payments: Yes (Stripe or PayPal; paid plan). Jotform payments: Yes (40+ gateways, no Jotform fee; capped per plan). FormBuilder supports Stripe on Free and paid plans after you connect an eligible account with charges enabled; no FormBuilder platform fee is added, and Stripe fees apply.
Typeform HIPAA / BAA: Yes (Enterprise only). Jotform HIPAA / BAA: Yes (Gold ($129 / mo) and Enterprise). FormBuilder's HIPAA plan with BAA ($99 / month) is currently rolling out.
Typeform is the conversational, one-question-at-a-time form builder known for beautiful, high-engagement surveys and lead-gen forms. Jotform is the veteran all-in-one form builder with the largest template and widget catalogue, plus PDFs, e-signatures, tables, approvals and an app builder bolted on. Typeform is best for marketing teams running branded lead-gen and quiz funnels; Jotform is best for teams that want forms, PDFs, e-signatures, approvals and a data table in one subscription.
FormBuilder is worth a look if you want an AI generator that drafts forms from a sentence, 100 free responses a month with overflow held rather than lost, and a $39 / month Pro plan for 10,000 responses. Stripe payments require an eligible connected account with charges enabled. See our full FormBuilder vs Typeform and FormBuilder vs Jotform comparisons.
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