Two popular form builders compared on the same 25-row feature matrix and pricing, with FormBuilder shown as a third column so you can see another option to consider.
Overview
Typeform popularised the "one question per screen" form. Instead of a long page of fields, respondents move through a full-screen, animated flow that feels like a conversation. That format is the product's core identity and its biggest strength: completion rates on well-built Typeforms are typically high, and the forms look polished with almost no design effort.
Beyond the builder, Typeform sells a broader engagement suite: VideoAsk (async video forms), a Logic Map for branching, calculators and hidden fields for personalisation, and a large integrations catalogue (HubSpot, Salesforce, Slack, Google Sheets, Zapier, and more). Its template gallery is deep and skews toward marketing, HR and research use cases.
Jotform is one of the oldest and most fully featured form builders on the market. The drag-and-drop editor supports classic single-page forms and a "card" one-question-at-a-time layout, and it ships with an enormous library — around 10,000 templates, hundreds of widgets, and 100+ payment and app integrations. If you have a niche form need, there is a good chance Jotform already has a template or widget for it.
Over the years the product has grown into a small platform: Jotform Tables (a spreadsheet/database view of submissions), PDF Editor and Report Builder, Jotform Sign for e-signatures, Approvals for workflow routing, an App builder, and more recently AI Agents that can fill or answer questions about a form conversationally. All of it is bundled into the same plan tiers.
Pricing
In each vendor's own terms; Typeform checked 2026-08-17, Jotform checked 2026-08-17. FormBuilder: free plan (5 forms, 100 responses / mo) and Pro at $39 / month or $390 / year.
Feature comparison
25 capabilities across building, design, data workflow and security.
| Feature | TTypeform | JJotform | FFormBuilder |
|---|---|---|---|
| Building | |||
| AI form generation from a prompt | YesAI form builder ("Formless" & AI create) | YesAI Form Generator + AI Agents | Yes |
| Drag-and-drop visual builder | PartialQuestion-list builder, not freeform canvas | Yes | Yes |
| Template library | Yes800+ | Yes10,000+ | Yes300+ |
| Conditional logic / branching | YesLogic Map | Yes | Yes |
| Multi-page / multi-step forms | YesOne question per screen by design | YesPage breaks; also card layout | YesPro |
| Calculations & scoring | Yes | YesForm Calculation widget | YesCalculation field + auto-graded quizzes |
| File uploads | YesPaid plans; 10 MB / file | Yes100 MB free · 1 GB Bronze · 10 GB Silver | Yes100 MB free · 1 GB Pro |
| Payment collection | YesStripe | Yes40+ gateways, no Jotform fee; capped per plan | YesStripe — paid to your own account, no platform fee |
| E-signature field | No | YesSignature field + Jotform Sign | Yes |
| Design | |||
| Custom themes & branding | YesThemes free; brand kit paid | Yes | YesPro |
| Remove vendor badge | YesPlus, $50 / mo | YesBronze, $39 / mo | YesPro, $39 |
| Custom domain | PartialCustom subdomain on Plus; full domain Enterprise | PartialPaid plans; full white label Enterprise | Yes |
| Embed on any site | Yes | Yes | Yes |
| Data & workflow | |||
| Free-plan monthly responses | Partial10 / mo | Partial100 / mo, 500 stored total | Partial100 / mo, overflow held |
| Over-limit responses kept (not rejected) | NoForm closes at limit | NoForms disabled at limit until upgrade or reset | Yes |
| Email notifications & autoresponders | Yes | Yes | Yes |
| Webhooks | Yes | YesAll plans | YesAll plans |
| Zapier / native integrations | Yes300+ native + Zapier | Yes100+ native + Zapier | Yes6,000+ apps |
| Built-in analytics (views, drop-off) | YesDrop-off analysis on Business | YesForm Analytics; views count against plan | Yes |
| CSV / spreadsheet export | Yes | YesCSV, Excel, PDF | Yes |
| Team workspaces & collaboration | YesSeats priced per plan | PartialSingle-user below Enterprise | Yes |
| Security | |||
| Password-protected forms | PartialVia Enterprise / workarounds | Yes | YesPro |
| HIPAA / BAA | YesEnterprise only | YesGold ($129 / mo) and Enterprise | PartialHIPAA plan coming soon |
| GDPR tooling & DPA | Yes | Yes | Yes |
| SSO / SAML | YesEnterprise | YesEnterprise | PartialEnterprise |
Another option to consider
AI-first form builder with a generous free plan, held (never lost) responses, and 6,000+ integrations. Describe the form you need, the AI drafts it, and you refine it with logic, multi-page layouts, uploads, signatures and Stripe payments. Free plan: 5 forms and 100 responses a month with overflow held, never lost. Pro: $39 / month for 100 forms and 10,000 responses with the badge removed.
Questions
Typeform's entry paid plan (Basic at $25 / month (annual)) is cheaper than Jotform's (Bronze at $39 / month ($34 annual)). Both offer a free plan (10 responses / mo · 1 user · Typeform branding) and a free plan (5 forms · 100 submissions / mo · 500 stored submissions · 100 MB · 10 payment submissions / mo · Jotform branding) respectively. Note the plans differ in limits — see the tables above. FormBuilder Pro, for reference, is $39 / month for 10,000 responses.
Typeform offers a free plan (10 responses / mo · 1 user · Typeform branding). Billed annually; monthly billing is higher. Response caps are per month across the account.
Jotform offers a free plan (5 forms · 100 submissions / mo · 500 stored submissions · 100 MB · 10 payment submissions / mo · Jotform branding). Monthly billing shown; annual billing is roughly 15–25% cheaper (Bronze $34, Silver $39, Gold $99 per month effective). All plans below Enterprise are single-user.
Typeform payments: Yes (Stripe). Jotform payments: Yes (40+ gateways, no Jotform fee; capped per plan). FormBuilder collects Stripe payments to your own account with no platform fee on every plan, including free.
Typeform HIPAA / BAA: Yes (Enterprise only). Jotform HIPAA / BAA: Yes (Gold ($129 / mo) and Enterprise). FormBuilder's HIPAA plan with BAA ($99 / month) is currently rolling out.
Typeform is the conversational, one-question-at-a-time form builder known for beautiful, high-engagement surveys and lead-gen forms. Jotform is the veteran all-in-one form builder with the largest template and widget catalogue, plus PDFs, e-signatures, tables, approvals and an app builder bolted on. Typeform is best for marketing teams running branded lead-gen and quiz funnels; Jotform is best for teams that want forms, PDFs, e-signatures, approvals and a data table in one subscription.
FormBuilder is worth a look if you want an AI generator that drafts forms from a sentence, 100 free responses a month with overflow held rather than lost, Stripe payments with no platform fee, and a flat $39 / month Pro plan for 10,000 responses. See our full FormBuilder vs Typeform and FormBuilder vs Jotform comparisons.
Last reviewed August 2026. Spotted something out of date? Tell us and we'll fix it.
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