Two popular form builders compared on the same 25-row feature matrix and pricing, with FormBuilder shown as a third column so you can see another option to consider.
Overview
Typeform popularised the "one question per screen" form. Instead of a long page of fields, respondents move through a full-screen, animated flow that feels like a conversation. That format is the product's core identity and its biggest strength: completion rates on well-built Typeforms are typically high, and the forms look polished with almost no design effort.
Beyond the builder, Typeform sells a broader engagement suite: VideoAsk (async video forms), a Logic Map for branching, calculators and hidden fields for personalisation, and a large integrations catalogue (HubSpot, Salesforce, Slack, Google Sheets, Zapier, and more). Its template gallery is deep and skews toward marketing, HR and research use cases.
Tally builds forms the way Notion builds pages: you open a blank document, start typing, and hit "/" to insert questions, layout blocks and logic. There is no separate field palette or property panel to learn, and the result renders as a clean, text-first form. That editing model is the reason people fall for it — it is genuinely the fastest way to knock out a simple form if you already think in documents.
The commercial model is unusually generous. Unlimited forms and unlimited submissions are free, and so are most of the things other builders gate: conditional logic, calculations, answer piping, payments via Stripe, signatures, file uploads (10 MB per file), password protection, webhooks and native integrations with Notion, Google Sheets, Airtable, Zapier and Make. Tally Pro ($29 / mo, or $24 on annual) exists mainly to remove branding, add custom domains, capture partial submissions and unlock team workspaces. Tally Business ($89 / mo, or $74 on annual) adds data-retention controls and email verification.
Pricing
In each vendor's own terms; Typeform checked 2026-08-17, Tally checked 2026-08-17. FormBuilder: free plan (5 forms, 100 responses / mo) and Pro at $39 / month or $390 / year.
Feature comparison
25 capabilities across building, design, data workflow and security.
| Feature | TTypeform | TTally | FFormBuilder |
|---|---|---|---|
| Building | |||
| AI form generation from a prompt | YesAI form builder ("Formless" & AI create) | No | Yes |
| Drag-and-drop visual builder | PartialQuestion-list builder, not freeform canvas | PartialNotion-style block editor; type "/" to insert | Yes |
| Template library | Yes800+ | Yes~200 community & official templates | Yes300+ |
| Conditional logic / branching | YesLogic Map | Yes | Yes |
| Multi-page / multi-step forms | YesOne question per screen by design | YesPage-break block, free | YesPro |
| Calculations & scoring | Yes | YesCalculated fields, free | YesCalculation field + auto-graded quizzes |
| File uploads | YesPaid plans; 10 MB / file | Yes10 MB / file free; larger on Pro | Yes100 MB free · 1 GB Pro |
| Payment collection | YesStripe | YesStripe, free | YesStripe — paid to your own account, no platform fee |
| E-signature field | No | Yes | Yes |
| Design | |||
| Custom themes & branding | YesThemes free; brand kit paid | PartialBasic themes free; custom CSS on Pro | YesPro |
| Remove vendor badge | YesPlus, $50 / mo | YesPro, $29 / mo | YesPro, $39 |
| Custom domain | PartialCustom subdomain on Plus; full domain Enterprise | YesPro | Yes |
| Embed on any site | Yes | Yes | Yes |
| Data & workflow | |||
| Free-plan monthly responses | Partial10 / mo | YesUnlimited (fair use) | Partial100 / mo, overflow held |
| Over-limit responses kept (not rejected) | NoForm closes at limit | YesNo cap to exceed on free | Yes |
| Email notifications & autoresponders | Yes | PartialSelf-notifications free; respondent emails via integrations | Yes |
| Webhooks | Yes | YesFree | YesAll plans |
| Zapier / native integrations | Yes300+ native + Zapier | YesZapier, Make, Notion, Sheets, Airtable, Slack | Yes6,000+ apps |
| Built-in analytics (views, drop-off) | YesDrop-off analysis on Business | PartialSubmission counts free; visits & drop-off on Pro | Yes |
| CSV / spreadsheet export | Yes | Yes | Yes |
| Team workspaces & collaboration | YesSeats priced per plan | YesPro | Yes |
| Security | |||
| Password-protected forms | PartialVia Enterprise / workarounds | YesFree | YesPro |
| HIPAA / BAA | YesEnterprise only | NoNo BAA offered | PartialHIPAA plan coming soon |
| GDPR tooling & DPA | Yes | YesEU-hosted, DPA available | Yes |
| SSO / SAML | YesEnterprise | PartialGoogle / Microsoft login; no SAML | PartialEnterprise |
Another option to consider
AI-first form builder with a generous free plan, held (never lost) responses, and 6,000+ integrations. Describe the form you need, the AI drafts it, and you refine it with logic, multi-page layouts, uploads, signatures and Stripe payments. Free plan: 5 forms and 100 responses a month with overflow held, never lost. Pro: $39 / month for 100 forms and 10,000 responses with the badge removed.
Questions
Typeform's entry paid plan (Basic at $25 / month (annual)) is cheaper than Tally's (Pro at $29 / month ($24 annual)). Both offer a free plan (10 responses / mo · 1 user · Typeform branding) and a free plan (Unlimited forms & submissions (fair use) · logic, payments, signatures, uploads (10 MB / file), webhooks, integrations · Tally branding) respectively. Note the plans differ in limits — see the tables above. FormBuilder Pro, for reference, is $39 / month for 10,000 responses.
Typeform offers a free plan (10 responses / mo · 1 user · Typeform branding). Billed annually; monthly billing is higher. Response caps are per month across the account.
Tally offers a free plan (Unlimited forms & submissions (fair use) · logic, payments, signatures, uploads (10 MB / file), webhooks, integrations · Tally branding). Prices shown are monthly billing; annual billing gives "2 months off" (Pro $24 / mo, Business $74 / mo). Free plan is unlimited within Tally's fair-use policy.
Typeform payments: Yes (Stripe). Tally payments: Yes (Stripe, free). FormBuilder collects Stripe payments to your own account with no platform fee on every plan, including free.
Typeform HIPAA / BAA: Yes (Enterprise only). Tally HIPAA / BAA: No (No BAA offered). FormBuilder's HIPAA plan with BAA ($99 / month) is currently rolling out.
Typeform is the conversational, one-question-at-a-time form builder known for beautiful, high-engagement surveys and lead-gen forms. Tally is the document-style form builder that gives away unlimited forms and submissions for free and charges only for branding, domains and team features. Typeform is best for marketing teams running branded lead-gen and quiz funnels; Tally is best for indie makers, founders and Notion-first teams who want a free form that just works.
FormBuilder is worth a look if you want an AI generator that drafts forms from a sentence, 100 free responses a month with overflow held rather than lost, Stripe payments with no platform fee, and a flat $39 / month Pro plan for 10,000 responses. See our full FormBuilder vs Typeform and FormBuilder vs Tally comparisons.
Last reviewed August 2026. Spotted something out of date? Tell us and we'll fix it.
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