Two popular form builders compared on the same 25-row feature matrix and pricing, with FormBuilder shown as a third column so you can see another option to consider.
Overview
Typeform is known for conversational forms that guide respondents through questions. It also supports grouping multiple questions on a page. Choose it when its presentation and integrations fit your workflow; a particular format does not guarantee higher completion rates.
Beyond the builder, Typeform sells a broader engagement suite: VideoAsk (async video forms), a Logic Map for branching, calculators and hidden fields for personalisation, and a large integrations catalogue (HubSpot, Salesforce, Slack, Google Sheets, Zapier, and more). Its template gallery is deep and skews toward marketing, HR and research use cases.
Google Forms is the default form tool for a large share of the internet because it costs nothing and is already there. Anyone with a Gmail account can build a form, quiz or survey in minutes, share a link, and watch responses land in a linked Google Sheet. There is no meaningful response cap on personal accounts, which is rare among free tools.
The builder is deliberately simple: a dozen or so question types, sections with "go to section based on answer" branching, quizzes with automatic grading and answer feedback, file uploads (respondents must be signed in to Google), collaborator sharing, and light theming with a header image, colour and font. Since 2025 Google has been adding Gemini features — a "help me create" prompt that drafts a form from a description — on paid Workspace tiers with Gemini included.
Pricing
In each vendor's own terms; Typeform checked 2026-10-07, Google Forms checked 2026-08-17. FormBuilder: free plan (5 forms, 100 responses / mo) and Pro at $39 / month or $390 / year.
Feature comparison
25 capabilities across building, design, data workflow and security.
| Feature | TTypeform | GGoogle Forms | FFormBuilder |
|---|---|---|---|
| Building | |||
| AI form generation from a prompt | YesAI form builder ("Formless" & AI create) | PartialGemini "help me create" on paid Workspace tiers | Yes |
| Drag-and-drop visual builder | PartialQuestion-list builder, not freeform canvas | PartialQuestion list with reordering; no canvas or layout control | Yes |
| Template library | Yes800+ | PartialA few dozen basic templates | Yes300+ |
| Conditional logic / branching | YesLogic Map | PartialGo-to-section branching only; no field-level show/hide | Yes |
| Multi-page / multi-step forms | YesConversational flow; can group multiple questions on a page | YesSections | YesPro |
| Calculations & scoring | Yes | PartialQuiz auto-grading; no calculated fields | YesCalculation field + auto-graded quizzes |
| File uploads | YesPaid plans; 10 MB / file | YesRespondents must sign in to Google; 1 GB / form default | Yes10 MB/file Free · 100 MB/file Pro; account storage 100 MB / 1 GB |
| Payment collection | YesStripe or PayPal; paid plan | No | YesStripe on Free and paid plans; eligible connected account with charges enabled required. No FormBuilder platform fee; Stripe fees apply. |
| E-signature field | YesPaid Signature question | No | Yes |
| Design | |||
| Custom themes & branding | YesThemes free; brand kit paid | PartialHeader image, colour & font only | YesPro |
| Remove vendor badge | YesPlus or above; check current price | NoGoogle footer cannot be removed | YesPro, $39 |
| Custom domain | PartialCustom subdomain on Plus; full domain Enterprise | No | Yes |
| Embed on any site | Yes | Yesiframe | Yes |
| Data & workflow | |||
| Free-plan monthly responses | Partial10 / mo | YesUnlimited | Partial100 / mo, overflow held |
| Over-limit responses kept (not rejected) | NoForm closes at limit | YesNo cap to hit | Yes |
| Email notifications & autoresponders | Yes | PartialOwner email per response; autoresponder needs Apps Script or add-on | Yes |
| Webhooks | Yes | PartialApps Script or third-party add-on | YesAll plans |
| Zapier / native integrations | Yes300+ native + Zapier | YesZapier, Make; native Sheets | Yes6,000+ apps |
| Built-in analytics (views, drop-off) | YesDrop-off analysis on Business | PartialResponse summary charts; no views or drop-off | Yes |
| CSV / spreadsheet export | Yes | YesGoogle Sheets, CSV | Yes |
| Team workspaces & collaboration | YesSeats priced per plan | YesCollaborators; shared drives on Workspace | Yes |
| Security | |||
| Password-protected forms | PartialVia Enterprise / workarounds | PartialRestrict to signed-in / org users only | YesPro |
| HIPAA / BAA | YesEnterprise only | YesBAA via paid Workspace plans | PartialHIPAA plan coming soon |
| GDPR tooling & DPA | Yes | YesWorkspace DPA | Yes |
| SSO / SAML | YesEnterprise | YesWorkspace | PartialEnterprise |
Another option to consider
AI-first form builder with a generous free plan, held (never lost) responses, and 6,000+ integrations. Describe the form you need, the AI drafts it, and you refine it with logic, multi-page layouts, uploads and signatures. Free plan: 5 forms and 100 responses a month with overflow held, never lost. Pro: $39 / month for 100 forms and 10,000 responses with the badge removed. Stripe payments require an eligible connected account with charges enabled.
Questions
Typeform's entry paid plan is a paid plan at its current advertised price; Google Forms's is Business Starter at $7 / user / month (annual). Compare the response and user limits above, since the plans are not like-for-like. FormBuilder Pro is $39 / month for 10,000 responses.
Typeform offers a free plan (10 responses / mo · 1 user · Typeform branding). Response allowances apply across the account each month. Typeform warns that plans and offers vary; confirm the current price in its pricing page or your account before buying. Exact paid prices are omitted because the public page showed differing offers when checked.
Google Forms offers a free plan (Unlimited forms & responses · 15 GB shared Drive storage · Google footer · no admin controls). Forms itself is free with any Google account. Business features come with a Google Workspace subscription, priced per user per month (annual commitment; monthly "Flexible" billing costs about 20% more). Google was running a 50%-off first-year promo for the first 20 seats through Nov 30, 2026.
Typeform payments: Yes (Stripe or PayPal; paid plan). Google Forms payments: No. FormBuilder supports Stripe on Free and paid plans after you connect an eligible account with charges enabled; no FormBuilder platform fee is added, and Stripe fees apply.
Typeform HIPAA / BAA: Yes (Enterprise only). Google Forms HIPAA / BAA: Yes (BAA via paid Workspace plans). FormBuilder's HIPAA plan with BAA ($99 / month) is currently rolling out.
Typeform is the conversational, one-question-at-a-time form builder known for beautiful, high-engagement surveys and lead-gen forms. Google Forms is google's free, no-frills form and survey tool — unlimited forms and responses for anyone with a Google account, wired straight into Sheets and Drive. Typeform is best for marketing teams running branded lead-gen and quiz funnels; Google Forms is best for anyone who needs a free survey or sign-up sheet in five minutes.
FormBuilder is worth a look if you want an AI generator that drafts forms from a sentence, 100 free responses a month with overflow held rather than lost, and a $39 / month Pro plan for 10,000 responses. Stripe payments require an eligible connected account with charges enabled. See our full FormBuilder vs Typeform and FormBuilder vs Google Forms comparisons.
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