Two popular form builders compared on the same 25-row feature matrix and pricing, with FormBuilder shown as a third column so you can see another option to consider.
Overview
Typeform popularised the "one question per screen" form. Instead of a long page of fields, respondents move through a full-screen, animated flow that feels like a conversation. That format is the product's core identity and its biggest strength: completion rates on well-built Typeforms are typically high, and the forms look polished with almost no design effort.
Beyond the builder, Typeform sells a broader engagement suite: VideoAsk (async video forms), a Logic Map for branching, calculators and hidden fields for personalisation, and a large integrations catalogue (HubSpot, Salesforce, Slack, Google Sheets, Zapier, and more). Its template gallery is deep and skews toward marketing, HR and research use cases.
SurveyMonkey (owned by Momentive, which returned to the SurveyMonkey name) is one of the oldest and best-known online survey tools. Its core is a survey builder backed by a large question bank, hundreds of expert-written templates (NPS, CSAT, employee engagement, event feedback, market research) and a results dashboard that goes further than most form tools: filters, crosstabs, statistical significance, sentiment and thematic analysis of open-text answers.
Around the builder sits a research and feedback suite: SurveyMonkey Audience for buying respondents from a panel, always-on feedback programs, multilingual surveys, block randomisation, and integrations with Salesforce, HubSpot, Microsoft Teams, Slack, Tableau, Zapier and roughly 200 other apps. Team plans add shared brand assets, roles and permissions; Enterprise adds SSO, governance and regional data centres.
Pricing
In each vendor's own terms; Typeform checked 2026-08-17, SurveyMonkey checked 2026-08-17. FormBuilder: free plan (5 forms, 100 responses / mo) and Pro at $39 / month or $390 / year.
Feature comparison
25 capabilities across building, design, data workflow and security.
| Feature | TTypeform | SSurveyMonkey | FFormBuilder |
|---|---|---|---|
| Building | |||
| AI form generation from a prompt | YesAI form builder ("Formless" & AI create) | YesBuild with AI, on all plans | Yes |
| Drag-and-drop visual builder | PartialQuestion-list builder, not freeform canvas | PartialQuestion-list builder with drag reordering | Yes |
| Template library | Yes800+ | YesHundreds, research-focused | Yes300+ |
| Conditional logic / branching | YesLogic Map | YesSkip logic Standard+; advanced logic Advantage+ | Yes |
| Multi-page / multi-step forms | YesOne question per screen by design | Yes | YesPro |
| Calculations & scoring | Yes | PartialQuiz scoring; no calculated fields | YesCalculation field + auto-graded quizzes |
| File uploads | YesPaid plans; 10 MB / file | YesPaid plans only | Yes100 MB free · 1 GB Pro |
| Payment collection | YesStripe | YesStripe, Advantage+ | YesStripe — paid to your own account, no platform fee |
| E-signature field | No | No | Yes |
| Design | |||
| Custom themes & branding | YesThemes free; brand kit paid | YesCustom design Standard+; premium themes Advantage+ | YesPro |
| Remove vendor badge | YesPlus, $50 / mo | PartialCustom footer on paid; full white-label on Premier, $139 / mo | YesPro, $39 |
| Custom domain | PartialCustom subdomain on Plus; full domain Enterprise | PartialCustom subdomain, Enterprise | Yes |
| Embed on any site | Yes | Yes | Yes |
| Data & workflow | |||
| Free-plan monthly responses | Partial10 / mo | PartialSmall per-survey cap; over-limit responses deleted | Partial100 / mo, overflow held |
| Over-limit responses kept (not rejected) | NoForm closes at limit | NoOver-limit responses deleted; $0.15 each on paid plans | Yes |
| Email notifications & autoresponders | Yes | YesEmail invitations Standard+ | Yes |
| Webhooks | Yes | YesVia API / paid plans | YesAll plans |
| Zapier / native integrations | Yes300+ native + Zapier | Yes200+ integrations + Zapier | Yes6,000+ apps |
| Built-in analytics (views, drop-off) | YesDrop-off analysis on Business | YesStrongest in class: filters, crosstabs, significance | Yes |
| CSV / spreadsheet export | Yes | YesPaid plans only | Yes |
| Team workspaces & collaboration | YesSeats priced per plan | YesTeam plans, 3-user minimum | Yes |
| Security | |||
| Password-protected forms | PartialVia Enterprise / workarounds | YesPaid plans | YesPro |
| HIPAA / BAA | YesEnterprise only | YesEnterprise only | PartialHIPAA plan coming soon |
| GDPR tooling & DPA | Yes | Yes | Yes |
| SSO / SAML | YesEnterprise | YesEnterprise | PartialEnterprise |
Another option to consider
AI-first form builder with a generous free plan, held (never lost) responses, and 6,000+ integrations. Describe the form you need, the AI drafts it, and you refine it with logic, multi-page layouts, uploads, signatures and Stripe payments. Free plan: 5 forms and 100 responses a month with overflow held, never lost. Pro: $39 / month for 100 forms and 10,000 responses with the badge removed.
Questions
Typeform's entry paid plan (Basic at $25 / month (annual)) is cheaper than SurveyMonkey's (Standard Monthly at $99 / month (monthly)). Both offer a free plan (10 responses / mo · 1 user · Typeform branding) and a free plan (Unlimited surveys · 10 questions / survey · limited responses / survey (widely reported as 25) · no exports, logic or custom design) respectively. Note the plans differ in limits — see the tables above. FormBuilder Pro, for reference, is $39 / month for 10,000 responses.
Typeform offers a free plan (10 responses / mo · 1 user · Typeform branding). Billed annually; monthly billing is higher. Response caps are per month across the account.
SurveyMonkey offers a free plan (Unlimited surveys · 10 questions / survey · limited responses / survey (widely reported as 25) · no exports, logic or custom design). Individual plans are for 1 user. Advantage and Premier are billed annually; the Standard plan is the only monthly option. Responses over your allowance cost $0.15 each. Team plans (Team Advantage $30 / user / mo, Team Premier $92 / user / mo, 3-user minimum) are billed annually; Enterprise is custom.
Typeform payments: Yes (Stripe). SurveyMonkey payments: Yes (Stripe, Advantage+). FormBuilder collects Stripe payments to your own account with no platform fee on every plan, including free.
Typeform HIPAA / BAA: Yes (Enterprise only). SurveyMonkey HIPAA / BAA: Yes (Enterprise only). FormBuilder's HIPAA plan with BAA ($99 / month) is currently rolling out.
Typeform is the conversational, one-question-at-a-time form builder known for beautiful, high-engagement surveys and lead-gen forms. SurveyMonkey is the long-running survey platform for market research, customer feedback and employee engagement, with a large question bank and serious analysis tools. Typeform is best for marketing teams running branded lead-gen and quiz funnels; SurveyMonkey is best for market researchers and CX teams who need statistical analysis, crosstabs and open-text theming.
FormBuilder is worth a look if you want an AI generator that drafts forms from a sentence, 100 free responses a month with overflow held rather than lost, Stripe payments with no platform fee, and a flat $39 / month Pro plan for 10,000 responses. See our full FormBuilder vs Typeform and FormBuilder vs SurveyMonkey comparisons.
Last reviewed August 2026. Spotted something out of date? Tell us and we'll fix it.
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