Two popular form builders compared on the same 25-row feature matrix and pricing, with FormBuilder shown as a third column so you can see another option to consider.
Overview
Typeform is known for conversational forms that guide respondents through questions. It also supports grouping multiple questions on a page. Choose it when its presentation and integrations fit your workflow; a particular format does not guarantee higher completion rates.
Beyond the builder, Typeform sells a broader engagement suite: VideoAsk (async video forms), a Logic Map for branching, calculators and hidden fields for personalisation, and a large integrations catalogue (HubSpot, Salesforce, Slack, Google Sheets, Zapier, and more). Its template gallery is deep and skews toward marketing, HR and research use cases.
SurveyMonkey (owned by Momentive, which returned to the SurveyMonkey name) is one of the oldest and best-known online survey tools. Its core is a survey builder backed by a large question bank, hundreds of expert-written templates (NPS, CSAT, employee engagement, event feedback, market research) and a results dashboard that goes further than most form tools: filters, crosstabs, statistical significance, sentiment and thematic analysis of open-text answers.
Around the builder sits a research and feedback suite: SurveyMonkey Audience for buying respondents from a panel, always-on feedback programs, multilingual surveys, block randomisation, and integrations with Salesforce, HubSpot, Microsoft Teams, Slack, Tableau, Zapier and roughly 200 other apps. Team plans add shared brand assets, roles and permissions; Enterprise adds SSO, governance and regional data centres.
Pricing
In each vendor's own terms; Typeform checked 2026-10-07, SurveyMonkey checked 2026-08-17. FormBuilder: free plan (5 forms, 100 responses / mo) and Pro at $39 / month or $390 / year.
Feature comparison
25 capabilities across building, design, data workflow and security.
| Feature | TTypeform | SSurveyMonkey | FFormBuilder |
|---|---|---|---|
| Building | |||
| AI form generation from a prompt | YesAI form builder ("Formless" & AI create) | YesBuild with AI, on all plans | Yes |
| Drag-and-drop visual builder | PartialQuestion-list builder, not freeform canvas | PartialQuestion-list builder with drag reordering | Yes |
| Template library | Yes800+ | YesHundreds, research-focused | Yes300+ |
| Conditional logic / branching | YesLogic Map | YesSkip logic Standard+; advanced logic Advantage+ | Yes |
| Multi-page / multi-step forms | YesConversational flow; can group multiple questions on a page | Yes | YesPro |
| Calculations & scoring | Yes | PartialQuiz scoring; no calculated fields | YesCalculation field + auto-graded quizzes |
| File uploads | YesPaid plans; 10 MB / file | YesPaid plans only | Yes10 MB/file Free · 100 MB/file Pro; account storage 100 MB / 1 GB |
| Payment collection | YesStripe or PayPal; paid plan | YesStripe, Advantage+ | YesStripe on Free and paid plans; eligible connected account with charges enabled required. No FormBuilder platform fee; Stripe fees apply. |
| E-signature field | YesPaid Signature question | No | Yes |
| Design | |||
| Custom themes & branding | YesThemes free; brand kit paid | YesCustom design Standard+; premium themes Advantage+ | YesPro |
| Remove vendor badge | YesPlus or above; check current price | PartialCustom footer on paid; full white-label on Premier, $139 / mo | YesPro, $39 |
| Custom domain | PartialCustom subdomain on Plus; full domain Enterprise | PartialCustom subdomain, Enterprise | Yes |
| Embed on any site | Yes | Yes | Yes |
| Data & workflow | |||
| Free-plan monthly responses | Partial10 / mo | PartialSmall per-survey cap; over-limit responses deleted | Partial100 / mo, overflow held |
| Over-limit responses kept (not rejected) | NoForm closes at limit | NoOver-limit responses deleted; $0.15 each on paid plans | Yes |
| Email notifications & autoresponders | Yes | YesEmail invitations Standard+ | Yes |
| Webhooks | Yes | YesVia API / paid plans | YesAll plans |
| Zapier / native integrations | Yes300+ native + Zapier | Yes200+ integrations + Zapier | Yes6,000+ apps |
| Built-in analytics (views, drop-off) | YesDrop-off analysis on Business | YesStrongest in class: filters, crosstabs, significance | Yes |
| CSV / spreadsheet export | Yes | YesPaid plans only | Yes |
| Team workspaces & collaboration | YesSeats priced per plan | YesTeam plans, 3-user minimum | Yes |
| Security | |||
| Password-protected forms | PartialVia Enterprise / workarounds | YesPaid plans | YesPro |
| HIPAA / BAA | YesEnterprise only | YesEnterprise only | PartialHIPAA plan coming soon |
| GDPR tooling & DPA | Yes | Yes | Yes |
| SSO / SAML | YesEnterprise | YesEnterprise | PartialEnterprise |
Another option to consider
AI-first form builder with a generous free plan, held (never lost) responses, and 6,000+ integrations. Describe the form you need, the AI drafts it, and you refine it with logic, multi-page layouts, uploads and signatures. Free plan: 5 forms and 100 responses a month with overflow held, never lost. Pro: $39 / month for 100 forms and 10,000 responses with the badge removed. Stripe payments require an eligible connected account with charges enabled.
Questions
Typeform's entry paid plan is a paid plan at its current advertised price; SurveyMonkey's is Standard Monthly at $99 / month (monthly). Compare the response and user limits above, since the plans are not like-for-like. FormBuilder Pro is $39 / month for 10,000 responses.
Typeform offers a free plan (10 responses / mo · 1 user · Typeform branding). Response allowances apply across the account each month. Typeform warns that plans and offers vary; confirm the current price in its pricing page or your account before buying. Exact paid prices are omitted because the public page showed differing offers when checked.
SurveyMonkey offers a free plan (Unlimited surveys · 10 questions / survey · limited responses / survey (widely reported as 25) · no exports, logic or custom design). Individual plans are for 1 user. Advantage and Premier are billed annually; the Standard plan is the only monthly option. Responses over your allowance cost $0.15 each. Team plans (Team Advantage $30 / user / mo, Team Premier $92 / user / mo, 3-user minimum) are billed annually; Enterprise is custom.
Typeform payments: Yes (Stripe or PayPal; paid plan). SurveyMonkey payments: Yes (Stripe, Advantage+). FormBuilder supports Stripe on Free and paid plans after you connect an eligible account with charges enabled; no FormBuilder platform fee is added, and Stripe fees apply.
Typeform HIPAA / BAA: Yes (Enterprise only). SurveyMonkey HIPAA / BAA: Yes (Enterprise only). FormBuilder's HIPAA plan with BAA ($99 / month) is currently rolling out.
Typeform is the conversational, one-question-at-a-time form builder known for beautiful, high-engagement surveys and lead-gen forms. SurveyMonkey is the long-running survey platform for market research, customer feedback and employee engagement, with a large question bank and serious analysis tools. Typeform is best for marketing teams running branded lead-gen and quiz funnels; SurveyMonkey is best for market researchers and CX teams who need statistical analysis, crosstabs and open-text theming.
FormBuilder is worth a look if you want an AI generator that drafts forms from a sentence, 100 free responses a month with overflow held rather than lost, and a $39 / month Pro plan for 10,000 responses. Stripe payments require an eligible connected account with charges enabled. See our full FormBuilder vs Typeform and FormBuilder vs SurveyMonkey comparisons.
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