Two popular form builders compared on the same 25-row feature matrix and pricing, with FormBuilder shown as a third column so you can see another option to consider.
Overview
Typeform popularised the "one question per screen" form. Instead of a long page of fields, respondents move through a full-screen, animated flow that feels like a conversation. That format is the product's core identity and its biggest strength: completion rates on well-built Typeforms are typically high, and the forms look polished with almost no design effort.
Beyond the builder, Typeform sells a broader engagement suite: VideoAsk (async video forms), a Logic Map for branching, calculators and hidden fields for personalisation, and a large integrations catalogue (HubSpot, Salesforce, Slack, Google Sheets, Zapier, and more). Its template gallery is deep and skews toward marketing, HR and research use cases.
Formstack started as an online form builder in 2006 and has grown into a workflow suite: Formstack Forms (the builder), Formstack Documents (merge submissions into PDFs, Word files and contracts), and Formstack Sign (e-signature). The pitch is that one platform can take a request from intake form to generated document to signed agreement without code, which is why it sells mainly to operations, HR, healthcare and higher-ed teams.
The form builder itself is capable rather than flashy: drag-and-drop fields, conditional logic, multi-page forms, calculations, save-and-resume, payments (Stripe, PayPal, Authorize.net and others), workflows with approvals, and 300+ integrations. Its Salesforce apps are a genuine differentiator — forms that read and write Salesforce records natively and can live inside Experience Cloud — and it offers HIPAA compliance, PCI and SOC 2 for regulated buyers.
Pricing
In each vendor's own terms; Typeform checked 2026-08-17, Formstack checked 2026-08-17. FormBuilder: free plan (5 forms, 100 responses / mo) and Pro at $39 / month or $390 / year.
Feature comparison
25 capabilities across building, design, data workflow and security.
| Feature | TTypeform | FFormstack | FFormBuilder |
|---|---|---|---|
| Building | |||
| AI form generation from a prompt | YesAI form builder ("Formless" & AI create) | PartialAI features rolling out; not the core building flow | Yes |
| Drag-and-drop visual builder | PartialQuestion-list builder, not freeform canvas | Yes | Yes |
| Template library | Yes800+ | YesHundreds, skewed to HR, healthcare, education | Yes300+ |
| Conditional logic / branching | YesLogic Map | Yes | Yes |
| Multi-page / multi-step forms | YesOne question per screen by design | Yes | YesPro |
| Calculations & scoring | Yes | Yes | YesCalculation field + auto-graded quizzes |
| File uploads | YesPaid plans; 10 MB / file | Yes2 GB on Forms · 10 GB Suite | Yes100 MB free · 1 GB Pro |
| Payment collection | YesStripe | YesStripe, PayPal, Authorize.net, Square & more | YesStripe — paid to your own account, no platform fee |
| E-signature field | No | YesSignature field; full e-sign via Formstack Sign | Yes |
| Design | |||
| Custom themes & branding | YesThemes free; brand kit paid | YesThemes & CSS | YesPro |
| Remove vendor badge | YesPlus, $50 / mo | YesPaid plans; no free tier | YesPro, $39 |
| Custom domain | PartialCustom subdomain on Plus; full domain Enterprise | YesPaid plans | Yes |
| Embed on any site | Yes | Yes | Yes |
| Data & workflow | |||
| Free-plan monthly responses | Partial10 / mo | NoNo free plan; 14-day trial | Partial100 / mo, overflow held |
| Over-limit responses kept (not rejected) | NoForm closes at limit | PartialPer-form submission caps; overage handled by upgrade | Yes |
| Email notifications & autoresponders | Yes | Yes | Yes |
| Webhooks | Yes | Yes | YesAll plans |
| Zapier / native integrations | Yes300+ native + Zapier | Yes300+ native + Zapier; deep Salesforce | Yes6,000+ apps |
| Built-in analytics (views, drop-off) | YesDrop-off analysis on Business | YesSubmission analytics; conversion kit on higher tiers | Yes |
| CSV / spreadsheet export | Yes | Yes | Yes |
| Team workspaces & collaboration | YesSeats priced per plan | YesExtra builder seats cost more | Yes |
| Security | |||
| Password-protected forms | PartialVia Enterprise / workarounds | Yes | YesPro |
| HIPAA / BAA | YesEnterprise only | YesAdd-on on Forms/Suite; included Salesforce & Enterprise | PartialHIPAA plan coming soon |
| GDPR tooling & DPA | Yes | Yes | Yes |
| SSO / SAML | YesEnterprise | YesEnterprise | PartialEnterprise |
Another option to consider
AI-first form builder with a generous free plan, held (never lost) responses, and 6,000+ integrations. Describe the form you need, the AI drafts it, and you refine it with logic, multi-page layouts, uploads, signatures and Stripe payments. Free plan: 5 forms and 100 responses a month with overflow held, never lost. Pro: $39 / month for 100 forms and 10,000 responses with the badge removed.
Questions
Typeform's entry paid plan (Basic at $25 / month (annual)) is cheaper than Formstack's (Forms at $83 / month (annual, $99 monthly)). Both offer a free plan (10 responses / mo · 1 user · Typeform branding) and a 14-day trial respectively. Note the plans differ in limits — see the tables above. FormBuilder Pro, for reference, is $39 / month for 10,000 responses.
Typeform offers a free plan (10 responses / mo · 1 user · Typeform branding). Billed annually; monthly billing is higher. Response caps are per month across the account.
Formstack offers a 14-day trial. Prices shown are per month billed annually; monthly billing is roughly 20% higher. Submission limits are per form. No free plan — 14-day free trial of Forms.
Typeform payments: Yes (Stripe). Formstack payments: Yes (Stripe, PayPal, Authorize.net, Square & more). FormBuilder collects Stripe payments to your own account with no platform fee on every plan, including free.
Typeform HIPAA / BAA: Yes (Enterprise only). Formstack HIPAA / BAA: Yes (Add-on on Forms/Suite; included Salesforce & Enterprise). FormBuilder's HIPAA plan with BAA ($99 / month) is currently rolling out.
Typeform is the conversational, one-question-at-a-time form builder known for beautiful, high-engagement surveys and lead-gen forms. Formstack is a no-code workflow platform for mid-size and enterprise teams that bundles forms, document generation and e-signature, with a deep Salesforce integration. Typeform is best for marketing teams running branded lead-gen and quiz funnels; Formstack is best for operations, HR and admissions teams that need forms to feed documents, approvals and e-signatures.
FormBuilder is worth a look if you want an AI generator that drafts forms from a sentence, 100 free responses a month with overflow held rather than lost, Stripe payments with no platform fee, and a flat $39 / month Pro plan for 10,000 responses. See our full FormBuilder vs Typeform and FormBuilder vs Formstack comparisons.
Last reviewed August 2026. Spotted something out of date? Tell us and we'll fix it.
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