Two popular form builders compared on the same 25-row feature matrix and pricing, with FormBuilder shown as a third column so you can see another option to consider.
Overview
Typeform is known for conversational forms that guide respondents through questions. It also supports grouping multiple questions on a page. Choose it when its presentation and integrations fit your workflow; a particular format does not guarantee higher completion rates.
Beyond the builder, Typeform sells a broader engagement suite: VideoAsk (async video forms), a Logic Map for branching, calculators and hidden fields for personalisation, and a large integrations catalogue (HubSpot, Salesforce, Slack, Google Sheets, Zapier, and more). Its template gallery is deep and skews toward marketing, HR and research use cases.
Formstack started as an online form builder in 2006 and has grown into a workflow suite: Formstack Forms (the builder), Formstack Documents (merge submissions into PDFs, Word files and contracts), and Formstack Sign (e-signature). The pitch is that one platform can take a request from intake form to generated document to signed agreement without code, which is why it sells mainly to operations, HR, healthcare and higher-ed teams.
The form builder itself is capable rather than flashy: drag-and-drop fields, conditional logic, multi-page forms, calculations, save-and-resume, payments (Stripe, PayPal, Authorize.net and others), workflows with approvals, and 300+ integrations. Its Salesforce apps are a genuine differentiator — forms that read and write Salesforce records natively and can live inside Experience Cloud — and it offers HIPAA compliance, PCI and SOC 2 for regulated buyers.
Pricing
In each vendor's own terms; Typeform checked 2026-10-07, Formstack checked 2026-08-17. FormBuilder: free plan (5 forms, 100 responses / mo) and Pro at $39 / month or $390 / year.
Feature comparison
25 capabilities across building, design, data workflow and security.
| Feature | TTypeform | FFormstack | FFormBuilder |
|---|---|---|---|
| Building | |||
| AI form generation from a prompt | YesAI form builder ("Formless" & AI create) | PartialAI features rolling out; not the core building flow | Yes |
| Drag-and-drop visual builder | PartialQuestion-list builder, not freeform canvas | Yes | Yes |
| Template library | Yes800+ | YesHundreds, skewed to HR, healthcare, education | Yes300+ |
| Conditional logic / branching | YesLogic Map | Yes | Yes |
| Multi-page / multi-step forms | YesConversational flow; can group multiple questions on a page | Yes | YesPro |
| Calculations & scoring | Yes | Yes | YesCalculation field + auto-graded quizzes |
| File uploads | YesPaid plans; 10 MB / file | Yes2 GB on Forms · 10 GB Suite | Yes10 MB/file Free · 100 MB/file Pro; account storage 100 MB / 1 GB |
| Payment collection | YesStripe or PayPal; paid plan | YesStripe, PayPal, Authorize.net, Square & more | YesStripe on Free and paid plans; eligible connected account with charges enabled required. No FormBuilder platform fee; Stripe fees apply. |
| E-signature field | YesPaid Signature question | YesSignature field; full e-sign via Formstack Sign | Yes |
| Design | |||
| Custom themes & branding | YesThemes free; brand kit paid | YesThemes & CSS | YesPro |
| Remove vendor badge | YesPlus or above; check current price | YesPaid plans; no free tier | YesPro, $39 |
| Custom domain | PartialCustom subdomain on Plus; full domain Enterprise | YesPaid plans | Yes |
| Embed on any site | Yes | Yes | Yes |
| Data & workflow | |||
| Free-plan monthly responses | Partial10 / mo | NoNo free plan; 14-day trial | Partial100 / mo, overflow held |
| Over-limit responses kept (not rejected) | NoForm closes at limit | PartialPer-form submission caps; overage handled by upgrade | Yes |
| Email notifications & autoresponders | Yes | Yes | Yes |
| Webhooks | Yes | Yes | YesAll plans |
| Zapier / native integrations | Yes300+ native + Zapier | Yes300+ native + Zapier; deep Salesforce | Yes6,000+ apps |
| Built-in analytics (views, drop-off) | YesDrop-off analysis on Business | YesSubmission analytics; conversion kit on higher tiers | Yes |
| CSV / spreadsheet export | Yes | Yes | Yes |
| Team workspaces & collaboration | YesSeats priced per plan | YesExtra builder seats cost more | Yes |
| Security | |||
| Password-protected forms | PartialVia Enterprise / workarounds | Yes | YesPro |
| HIPAA / BAA | YesEnterprise only | YesAdd-on on Forms/Suite; included Salesforce & Enterprise | PartialHIPAA plan coming soon |
| GDPR tooling & DPA | Yes | Yes | Yes |
| SSO / SAML | YesEnterprise | YesEnterprise | PartialEnterprise |
Another option to consider
AI-first form builder with a generous free plan, held (never lost) responses, and 6,000+ integrations. Describe the form you need, the AI drafts it, and you refine it with logic, multi-page layouts, uploads and signatures. Free plan: 5 forms and 100 responses a month with overflow held, never lost. Pro: $39 / month for 100 forms and 10,000 responses with the badge removed. Stripe payments require an eligible connected account with charges enabled.
Questions
Typeform's entry paid plan is a paid plan at its current advertised price; Formstack's is Forms at $83 / month (annual, $99 monthly). Compare the response and user limits above, since the plans are not like-for-like. FormBuilder Pro is $39 / month for 10,000 responses.
Typeform offers a free plan (10 responses / mo · 1 user · Typeform branding). Response allowances apply across the account each month. Typeform warns that plans and offers vary; confirm the current price in its pricing page or your account before buying. Exact paid prices are omitted because the public page showed differing offers when checked.
Formstack offers a 14-day trial. Prices shown are per month billed annually; monthly billing is roughly 20% higher. Submission limits are per form. No free plan — 14-day free trial of Forms.
Typeform payments: Yes (Stripe or PayPal; paid plan). Formstack payments: Yes (Stripe, PayPal, Authorize.net, Square & more). FormBuilder supports Stripe on Free and paid plans after you connect an eligible account with charges enabled; no FormBuilder platform fee is added, and Stripe fees apply.
Typeform HIPAA / BAA: Yes (Enterprise only). Formstack HIPAA / BAA: Yes (Add-on on Forms/Suite; included Salesforce & Enterprise). FormBuilder's HIPAA plan with BAA ($99 / month) is currently rolling out.
Typeform is the conversational, one-question-at-a-time form builder known for beautiful, high-engagement surveys and lead-gen forms. Formstack is a no-code workflow platform for mid-size and enterprise teams that bundles forms, document generation and e-signature, with a deep Salesforce integration. Typeform is best for marketing teams running branded lead-gen and quiz funnels; Formstack is best for operations, HR and admissions teams that need forms to feed documents, approvals and e-signatures.
FormBuilder is worth a look if you want an AI generator that drafts forms from a sentence, 100 free responses a month with overflow held rather than lost, and a $39 / month Pro plan for 10,000 responses. Stripe payments require an eligible connected account with charges enabled. See our full FormBuilder vs Typeform and FormBuilder vs Formstack comparisons.
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