Two popular form builders compared on the same 25-row feature matrix and pricing, with FormBuilder shown as a third column so you can see another option to consider.
Overview
Typeform is known for conversational forms that guide respondents through questions. It also supports grouping multiple questions on a page. Choose it when its presentation and integrations fit your workflow; a particular format does not guarantee higher completion rates.
Beyond the builder, Typeform sells a broader engagement suite: VideoAsk (async video forms), a Logic Map for branching, calculators and hidden fields for personalisation, and a large integrations catalogue (HubSpot, Salesforce, Slack, Google Sheets, Zapier, and more). Its template gallery is deep and skews toward marketing, HR and research use cases.
Wufoo launched in 2006 and was acquired by SurveyMonkey in 2011. It is a straightforward, single-page form builder: drag fields onto a form, set a few rules, pick a theme, and share a hosted link or embed. Millions of forms have been built on it, and much of its appeal is that it still works the way it did a decade ago — predictable, unflashy and stable.
The feature set covers the essentials of everyday business forms: field rules for conditional logic, page breaks for multi-step forms, file uploads, payment collection through Stripe, Square, PayPal and Authorize.net, a report builder for simple charts, an API and webhooks, and a Zapier connector. Notification emails, redirect rules and a theme designer round it out.
Pricing
In each vendor's own terms; Typeform checked 2026-10-07, Wufoo checked 2026-08-17. FormBuilder: free plan (5 forms, 100 responses / mo) and Pro at $39 / month or $390 / year.
Feature comparison
25 capabilities across building, design, data workflow and security.
| Feature | TTypeform | WWufoo | FFormBuilder |
|---|---|---|---|
| Building | |||
| AI form generation from a prompt | YesAI form builder ("Formless" & AI create) | No | Yes |
| Drag-and-drop visual builder | PartialQuestion-list builder, not freeform canvas | Yes | Yes |
| Template library | Yes800+ | Yes400+ | Yes300+ |
| Conditional logic / branching | YesLogic Map | YesField & form rules; Starter+ | Yes |
| Multi-page / multi-step forms | YesConversational flow; can group multiple questions on a page | YesPage breaks | YesPro |
| Calculations & scoring | Yes | PartialPayment totals only; no calculated fields | YesCalculation field + auto-graded quizzes |
| File uploads | YesPaid plans; 10 MB / file | YesStarter+; 25 MB per field | Yes10 MB/file Free · 100 MB/file Pro; account storage 100 MB / 1 GB |
| Payment collection | YesStripe or PayPal; paid plan | YesStripe, Square, PayPal, Authorize.net; Professional+ | YesStripe on Free and paid plans; eligible connected account with charges enabled required. No FormBuilder platform fee; Stripe fees apply. |
| E-signature field | YesPaid Signature question | No | Yes |
| Design | |||
| Custom themes & branding | YesThemes free; brand kit paid | YesTheme designer; custom logo Starter+ | YesPro |
| Remove vendor badge | YesPlus or above; check current price | YesStarter, $16.25 / mo | YesPro, $39 |
| Custom domain | PartialCustom subdomain on Plus; full domain Enterprise | Noyourname.wufoo.com subdomain only | Yes |
| Embed on any site | Yes | Yes | Yes |
| Data & workflow | |||
| Free-plan monthly responses | Partial10 / mo | Partial100 / mo, 10 fields per form | Partial100 / mo, overflow held |
| Over-limit responses kept (not rejected) | NoForm closes at limit | NoForm closes at entry limit | Yes |
| Email notifications & autoresponders | Yes | YesConfirmation emails; limited autoresponder | Yes |
| Webhooks | Yes | Yes | YesAll plans |
| Zapier / native integrations | Yes300+ native + Zapier | YesZapier + a short native list | Yes6,000+ apps |
| Built-in analytics (views, drop-off) | YesDrop-off analysis on Business | PartialEntry reports; Google Analytics tracking Professional+ | Yes |
| CSV / spreadsheet export | Yes | YesCSV, XLS, TXT | Yes |
| Team workspaces & collaboration | YesSeats priced per plan | PartialMulti-user from Professional; basic permissions | Yes |
| Security | |||
| Password-protected forms | PartialVia Enterprise / workarounds | YesProfessional+ | YesPro |
| HIPAA / BAA | YesEnterprise only | No | PartialHIPAA plan coming soon |
| GDPR tooling & DPA | Yes | PartialSurveyMonkey DPA; limited in-product tooling | Yes |
| SSO / SAML | YesEnterprise | No | PartialEnterprise |
Another option to consider
AI-first form builder with a generous free plan, held (never lost) responses, and 6,000+ integrations. Describe the form you need, the AI drafts it, and you refine it with logic, multi-page layouts, uploads and signatures. Free plan: 5 forms and 100 responses a month with overflow held, never lost. Pro: $39 / month for 100 forms and 10,000 responses with the badge removed. Stripe payments require an eligible connected account with charges enabled.
Questions
Typeform's entry paid plan is a paid plan at its current advertised price; Wufoo's is Starter at $16.25 / month (annual, $195 / yr). Compare the response and user limits above, since the plans are not like-for-like. FormBuilder Pro is $39 / month for 10,000 responses.
Typeform offers a free plan (10 responses / mo · 1 user · Typeform branding). Response allowances apply across the account each month. Typeform warns that plans and offers vary; confirm the current price in its pricing page or your account before buying. Exact paid prices are omitted because the public page showed differing offers when checked.
Wufoo offers a free plan (5 forms · 100 entries / mo · 10 fields per form · 1 user · no file uploads · Wufoo branding). Annual prices shown (Wufoo lists them as monthly equivalents at a 25% discount); month-to-month billing costs more. Entry caps are per month across the account.
Typeform payments: Yes (Stripe or PayPal; paid plan). Wufoo payments: Yes (Stripe, Square, PayPal, Authorize.net; Professional+). FormBuilder supports Stripe on Free and paid plans after you connect an eligible account with charges enabled; no FormBuilder platform fee is added, and Stripe fees apply.
Typeform HIPAA / BAA: Yes (Enterprise only). Wufoo HIPAA / BAA: No. FormBuilder's HIPAA plan with BAA ($99 / month) is currently rolling out.
Typeform is the conversational, one-question-at-a-time form builder known for beautiful, high-engagement surveys and lead-gen forms. Wufoo is one of the original hosted form builders — simple, dependable, and priced by monthly entries and form count. Typeform is best for marketing teams running branded lead-gen and quiz funnels; Wufoo is best for small businesses and nonprofits that want a simple, dependable form with a payment field.
FormBuilder is worth a look if you want an AI generator that drafts forms from a sentence, 100 free responses a month with overflow held rather than lost, and a $39 / month Pro plan for 10,000 responses. Stripe payments require an eligible connected account with charges enabled. See our full FormBuilder vs Typeform and FormBuilder vs Wufoo comparisons.
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