Two popular form builders compared on the same 25-row feature matrix and pricing, with FormBuilder shown as a third column so you can see another option to consider.
Overview
Typeform popularised the "one question per screen" form. Instead of a long page of fields, respondents move through a full-screen, animated flow that feels like a conversation. That format is the product's core identity and its biggest strength: completion rates on well-built Typeforms are typically high, and the forms look polished with almost no design effort.
Beyond the builder, Typeform sells a broader engagement suite: VideoAsk (async video forms), a Logic Map for branching, calculators and hidden fields for personalisation, and a large integrations catalogue (HubSpot, Salesforce, Slack, Google Sheets, Zapier, and more). Its template gallery is deep and skews toward marketing, HR and research use cases.
Wufoo launched in 2006 and was acquired by SurveyMonkey in 2011. It is a straightforward, single-page form builder: drag fields onto a form, set a few rules, pick a theme, and share a hosted link or embed. Millions of forms have been built on it, and much of its appeal is that it still works the way it did a decade ago — predictable, unflashy and stable.
The feature set covers the essentials of everyday business forms: field rules for conditional logic, page breaks for multi-step forms, file uploads, payment collection through Stripe, Square, PayPal and Authorize.net, a report builder for simple charts, an API and webhooks, and a Zapier connector. Notification emails, redirect rules and a theme designer round it out.
Pricing
In each vendor's own terms; Typeform checked 2026-08-17, Wufoo checked 2026-08-17. FormBuilder: free plan (5 forms, 100 responses / mo) and Pro at $39 / month or $390 / year.
Feature comparison
25 capabilities across building, design, data workflow and security.
| Feature | TTypeform | WWufoo | FFormBuilder |
|---|---|---|---|
| Building | |||
| AI form generation from a prompt | YesAI form builder ("Formless" & AI create) | No | Yes |
| Drag-and-drop visual builder | PartialQuestion-list builder, not freeform canvas | Yes | Yes |
| Template library | Yes800+ | Yes400+ | Yes300+ |
| Conditional logic / branching | YesLogic Map | YesField & form rules; Starter+ | Yes |
| Multi-page / multi-step forms | YesOne question per screen by design | YesPage breaks | YesPro |
| Calculations & scoring | Yes | PartialPayment totals only; no calculated fields | YesCalculation field + auto-graded quizzes |
| File uploads | YesPaid plans; 10 MB / file | YesStarter+; 25 MB per field | Yes100 MB free · 1 GB Pro |
| Payment collection | YesStripe | YesStripe, Square, PayPal, Authorize.net; Professional+ | YesStripe — paid to your own account, no platform fee |
| E-signature field | No | No | Yes |
| Design | |||
| Custom themes & branding | YesThemes free; brand kit paid | YesTheme designer; custom logo Starter+ | YesPro |
| Remove vendor badge | YesPlus, $50 / mo | YesStarter, $16.25 / mo | YesPro, $39 |
| Custom domain | PartialCustom subdomain on Plus; full domain Enterprise | Noyourname.wufoo.com subdomain only | Yes |
| Embed on any site | Yes | Yes | Yes |
| Data & workflow | |||
| Free-plan monthly responses | Partial10 / mo | Partial100 / mo, 10 fields per form | Partial100 / mo, overflow held |
| Over-limit responses kept (not rejected) | NoForm closes at limit | NoForm closes at entry limit | Yes |
| Email notifications & autoresponders | Yes | YesConfirmation emails; limited autoresponder | Yes |
| Webhooks | Yes | Yes | YesAll plans |
| Zapier / native integrations | Yes300+ native + Zapier | YesZapier + a short native list | Yes6,000+ apps |
| Built-in analytics (views, drop-off) | YesDrop-off analysis on Business | PartialEntry reports; Google Analytics tracking Professional+ | Yes |
| CSV / spreadsheet export | Yes | YesCSV, XLS, TXT | Yes |
| Team workspaces & collaboration | YesSeats priced per plan | PartialMulti-user from Professional; basic permissions | Yes |
| Security | |||
| Password-protected forms | PartialVia Enterprise / workarounds | YesProfessional+ | YesPro |
| HIPAA / BAA | YesEnterprise only | No | PartialHIPAA plan coming soon |
| GDPR tooling & DPA | Yes | PartialSurveyMonkey DPA; limited in-product tooling | Yes |
| SSO / SAML | YesEnterprise | No | PartialEnterprise |
Another option to consider
AI-first form builder with a generous free plan, held (never lost) responses, and 6,000+ integrations. Describe the form you need, the AI drafts it, and you refine it with logic, multi-page layouts, uploads, signatures and Stripe payments. Free plan: 5 forms and 100 responses a month with overflow held, never lost. Pro: $39 / month for 100 forms and 10,000 responses with the badge removed.
Questions
Wufoo's entry paid plan (Starter at $16.25 / month (annual, $195 / yr)) is cheaper than Typeform's (Basic at $25 / month (annual)). Both offer a free plan (5 forms · 100 entries / mo · 10 fields per form · 1 user · no file uploads · Wufoo branding) and a free plan (10 responses / mo · 1 user · Typeform branding) respectively. Note the plans differ in limits — see the tables above. FormBuilder Pro, for reference, is $39 / month for 10,000 responses.
Typeform offers a free plan (10 responses / mo · 1 user · Typeform branding). Billed annually; monthly billing is higher. Response caps are per month across the account.
Wufoo offers a free plan (5 forms · 100 entries / mo · 10 fields per form · 1 user · no file uploads · Wufoo branding). Annual prices shown (Wufoo lists them as monthly equivalents at a 25% discount); month-to-month billing costs more. Entry caps are per month across the account.
Typeform payments: Yes (Stripe). Wufoo payments: Yes (Stripe, Square, PayPal, Authorize.net; Professional+). FormBuilder collects Stripe payments to your own account with no platform fee on every plan, including free.
Typeform HIPAA / BAA: Yes (Enterprise only). Wufoo HIPAA / BAA: No. FormBuilder's HIPAA plan with BAA ($99 / month) is currently rolling out.
Typeform is the conversational, one-question-at-a-time form builder known for beautiful, high-engagement surveys and lead-gen forms. Wufoo is one of the original hosted form builders — simple, dependable, and priced by monthly entries and form count. Typeform is best for marketing teams running branded lead-gen and quiz funnels; Wufoo is best for small businesses and nonprofits that want a simple, dependable form with a payment field.
FormBuilder is worth a look if you want an AI generator that drafts forms from a sentence, 100 free responses a month with overflow held rather than lost, Stripe payments with no platform fee, and a flat $39 / month Pro plan for 10,000 responses. See our full FormBuilder vs Typeform and FormBuilder vs Wufoo comparisons.
Last reviewed August 2026. Spotted something out of date? Tell us and we'll fix it.
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