Two popular form builders compared on the same 25-row feature matrix and pricing, with FormBuilder shown as a third column so you can see another option to consider.
Overview
Jotform is one of the oldest and most fully featured form builders on the market. The drag-and-drop editor supports classic single-page forms and a "card" one-question-at-a-time layout, and it ships with an enormous library — around 10,000 templates, hundreds of widgets, and 100+ payment and app integrations. If you have a niche form need, there is a good chance Jotform already has a template or widget for it.
Over the years the product has grown into a small platform: Jotform Tables (a spreadsheet/database view of submissions), PDF Editor and Report Builder, Jotform Sign for e-signatures, Approvals for workflow routing, an App builder, and more recently AI Agents that can fill or answer questions about a form conversationally. All of it is bundled into the same plan tiers.
SurveyMonkey (owned by Momentive, which returned to the SurveyMonkey name) is one of the oldest and best-known online survey tools. Its core is a survey builder backed by a large question bank, hundreds of expert-written templates (NPS, CSAT, employee engagement, event feedback, market research) and a results dashboard that goes further than most form tools: filters, crosstabs, statistical significance, sentiment and thematic analysis of open-text answers.
Around the builder sits a research and feedback suite: SurveyMonkey Audience for buying respondents from a panel, always-on feedback programs, multilingual surveys, block randomisation, and integrations with Salesforce, HubSpot, Microsoft Teams, Slack, Tableau, Zapier and roughly 200 other apps. Team plans add shared brand assets, roles and permissions; Enterprise adds SSO, governance and regional data centres.
Pricing
In each vendor's own terms; Jotform checked 2026-08-17, SurveyMonkey checked 2026-08-17. FormBuilder: free plan (5 forms, 100 responses / mo) and Pro at $39 / month or $390 / year.
Feature comparison
25 capabilities across building, design, data workflow and security.
| Feature | JJotform | SSurveyMonkey | FFormBuilder |
|---|---|---|---|
| Building | |||
| AI form generation from a prompt | YesAI Form Generator + AI Agents | YesBuild with AI, on all plans | Yes |
| Drag-and-drop visual builder | Yes | PartialQuestion-list builder with drag reordering | Yes |
| Template library | Yes10,000+ | YesHundreds, research-focused | Yes300+ |
| Conditional logic / branching | Yes | YesSkip logic Standard+; advanced logic Advantage+ | Yes |
| Multi-page / multi-step forms | YesPage breaks; also card layout | Yes | YesPro |
| Calculations & scoring | YesForm Calculation widget | PartialQuiz scoring; no calculated fields | YesCalculation field + auto-graded quizzes |
| File uploads | Yes100 MB free · 1 GB Bronze · 10 GB Silver | YesPaid plans only | Yes100 MB free · 1 GB Pro |
| Payment collection | Yes40+ gateways, no Jotform fee; capped per plan | YesStripe, Advantage+ | YesStripe — paid to your own account, no platform fee |
| E-signature field | YesSignature field + Jotform Sign | No | Yes |
| Design | |||
| Custom themes & branding | Yes | YesCustom design Standard+; premium themes Advantage+ | YesPro |
| Remove vendor badge | YesBronze, $39 / mo | PartialCustom footer on paid; full white-label on Premier, $139 / mo | YesPro, $39 |
| Custom domain | PartialPaid plans; full white label Enterprise | PartialCustom subdomain, Enterprise | Yes |
| Embed on any site | Yes | Yes | Yes |
| Data & workflow | |||
| Free-plan monthly responses | Partial100 / mo, 500 stored total | PartialSmall per-survey cap; over-limit responses deleted | Partial100 / mo, overflow held |
| Over-limit responses kept (not rejected) | NoForms disabled at limit until upgrade or reset | NoOver-limit responses deleted; $0.15 each on paid plans | Yes |
| Email notifications & autoresponders | Yes | YesEmail invitations Standard+ | Yes |
| Webhooks | YesAll plans | YesVia API / paid plans | YesAll plans |
| Zapier / native integrations | Yes100+ native + Zapier | Yes200+ integrations + Zapier | Yes6,000+ apps |
| Built-in analytics (views, drop-off) | YesForm Analytics; views count against plan | YesStrongest in class: filters, crosstabs, significance | Yes |
| CSV / spreadsheet export | YesCSV, Excel, PDF | YesPaid plans only | Yes |
| Team workspaces & collaboration | PartialSingle-user below Enterprise | YesTeam plans, 3-user minimum | Yes |
| Security | |||
| Password-protected forms | Yes | YesPaid plans | YesPro |
| HIPAA / BAA | YesGold ($129 / mo) and Enterprise | YesEnterprise only | PartialHIPAA plan coming soon |
| GDPR tooling & DPA | Yes | Yes | Yes |
| SSO / SAML | YesEnterprise | YesEnterprise | PartialEnterprise |
Another option to consider
AI-first form builder with a generous free plan, held (never lost) responses, and 6,000+ integrations. Describe the form you need, the AI drafts it, and you refine it with logic, multi-page layouts, uploads, signatures and Stripe payments. Free plan: 5 forms and 100 responses a month with overflow held, never lost. Pro: $39 / month for 100 forms and 10,000 responses with the badge removed.
Questions
Jotform's entry paid plan (Bronze at $39 / month ($34 annual)) is cheaper than SurveyMonkey's (Standard Monthly at $99 / month (monthly)). Both offer a free plan (5 forms · 100 submissions / mo · 500 stored submissions · 100 MB · 10 payment submissions / mo · Jotform branding) and a free plan (Unlimited surveys · 10 questions / survey · limited responses / survey (widely reported as 25) · no exports, logic or custom design) respectively. Note the plans differ in limits — see the tables above. FormBuilder Pro, for reference, is $39 / month for 10,000 responses.
Jotform offers a free plan (5 forms · 100 submissions / mo · 500 stored submissions · 100 MB · 10 payment submissions / mo · Jotform branding). Monthly billing shown; annual billing is roughly 15–25% cheaper (Bronze $34, Silver $39, Gold $99 per month effective). All plans below Enterprise are single-user.
SurveyMonkey offers a free plan (Unlimited surveys · 10 questions / survey · limited responses / survey (widely reported as 25) · no exports, logic or custom design). Individual plans are for 1 user. Advantage and Premier are billed annually; the Standard plan is the only monthly option. Responses over your allowance cost $0.15 each. Team plans (Team Advantage $30 / user / mo, Team Premier $92 / user / mo, 3-user minimum) are billed annually; Enterprise is custom.
Jotform payments: Yes (40+ gateways, no Jotform fee; capped per plan). SurveyMonkey payments: Yes (Stripe, Advantage+). FormBuilder collects Stripe payments to your own account with no platform fee on every plan, including free.
Jotform HIPAA / BAA: Yes (Gold ($129 / mo) and Enterprise). SurveyMonkey HIPAA / BAA: Yes (Enterprise only). FormBuilder's HIPAA plan with BAA ($99 / month) is currently rolling out.
Jotform is the veteran all-in-one form builder with the largest template and widget catalogue, plus PDFs, e-signatures, tables, approvals and an app builder bolted on. SurveyMonkey is the long-running survey platform for market research, customer feedback and employee engagement, with a large question bank and serious analysis tools. Jotform is best for teams that want forms, PDFs, e-signatures, approvals and a data table in one subscription; SurveyMonkey is best for market researchers and CX teams who need statistical analysis, crosstabs and open-text theming.
FormBuilder is worth a look if you want an AI generator that drafts forms from a sentence, 100 free responses a month with overflow held rather than lost, Stripe payments with no platform fee, and a flat $39 / month Pro plan for 10,000 responses. See our full FormBuilder vs Jotform and FormBuilder vs SurveyMonkey comparisons.
Last reviewed August 2026. Spotted something out of date? Tell us and we'll fix it.
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