Two popular form builders compared on the same 25-row feature matrix and pricing, with FormBuilder shown as a third column so you can see another option to consider.
Overview
Jotform is one of the oldest and most fully featured form builders on the market. The drag-and-drop editor supports classic single-page forms and a "card" one-question-at-a-time layout, and it ships with an enormous library — around 10,000 templates, hundreds of widgets, and 100+ payment and app integrations. If you have a niche form need, there is a good chance Jotform already has a template or widget for it.
Over the years the product has grown into a small platform: Jotform Tables (a spreadsheet/database view of submissions), PDF Editor and Report Builder, Jotform Sign for e-signatures, Approvals for workflow routing, an App builder, and more recently AI Agents that can fill or answer questions about a form conversationally. All of it is bundled into the same plan tiers.
Tally builds forms the way Notion builds pages: you open a blank document, start typing, and hit "/" to insert questions, layout blocks and logic. There is no separate field palette or property panel to learn, and the result renders as a clean, text-first form. That editing model is the reason people fall for it — it is genuinely the fastest way to knock out a simple form if you already think in documents.
The commercial model is unusually generous. Unlimited forms and unlimited submissions are free, and so are most of the things other builders gate: conditional logic, calculations, answer piping, payments via Stripe, signatures, file uploads (10 MB per file), password protection, webhooks and native integrations with Notion, Google Sheets, Airtable, Zapier and Make. Tally Pro ($29 / mo, or $24 on annual) exists mainly to remove branding, add custom domains, capture partial submissions and unlock team workspaces. Tally Business ($89 / mo, or $74 on annual) adds data-retention controls and email verification.
Pricing
In each vendor's own terms; Jotform checked 2026-08-17, Tally checked 2026-08-17. FormBuilder: free plan (5 forms, 100 responses / mo) and Pro at $39 / month or $390 / year.
Feature comparison
25 capabilities across building, design, data workflow and security.
| Feature | JJotform | TTally | FFormBuilder |
|---|---|---|---|
| Building | |||
| AI form generation from a prompt | YesAI Form Generator + AI Agents | No | Yes |
| Drag-and-drop visual builder | Yes | PartialNotion-style block editor; type "/" to insert | Yes |
| Template library | Yes10,000+ | Yes~200 community & official templates | Yes300+ |
| Conditional logic / branching | Yes | Yes | Yes |
| Multi-page / multi-step forms | YesPage breaks; also card layout | YesPage-break block, free | YesPro |
| Calculations & scoring | YesForm Calculation widget | YesCalculated fields, free | YesCalculation field + auto-graded quizzes |
| File uploads | Yes100 MB free · 1 GB Bronze · 10 GB Silver | Yes10 MB / file free; larger on Pro | Yes100 MB free · 1 GB Pro |
| Payment collection | Yes40+ gateways, no Jotform fee; capped per plan | YesStripe, free | YesStripe — paid to your own account, no platform fee |
| E-signature field | YesSignature field + Jotform Sign | Yes | Yes |
| Design | |||
| Custom themes & branding | Yes | PartialBasic themes free; custom CSS on Pro | YesPro |
| Remove vendor badge | YesBronze, $39 / mo | YesPro, $29 / mo | YesPro, $39 |
| Custom domain | PartialPaid plans; full white label Enterprise | YesPro | Yes |
| Embed on any site | Yes | Yes | Yes |
| Data & workflow | |||
| Free-plan monthly responses | Partial100 / mo, 500 stored total | YesUnlimited (fair use) | Partial100 / mo, overflow held |
| Over-limit responses kept (not rejected) | NoForms disabled at limit until upgrade or reset | YesNo cap to exceed on free | Yes |
| Email notifications & autoresponders | Yes | PartialSelf-notifications free; respondent emails via integrations | Yes |
| Webhooks | YesAll plans | YesFree | YesAll plans |
| Zapier / native integrations | Yes100+ native + Zapier | YesZapier, Make, Notion, Sheets, Airtable, Slack | Yes6,000+ apps |
| Built-in analytics (views, drop-off) | YesForm Analytics; views count against plan | PartialSubmission counts free; visits & drop-off on Pro | Yes |
| CSV / spreadsheet export | YesCSV, Excel, PDF | Yes | Yes |
| Team workspaces & collaboration | PartialSingle-user below Enterprise | YesPro | Yes |
| Security | |||
| Password-protected forms | Yes | YesFree | YesPro |
| HIPAA / BAA | YesGold ($129 / mo) and Enterprise | NoNo BAA offered | PartialHIPAA plan coming soon |
| GDPR tooling & DPA | Yes | YesEU-hosted, DPA available | Yes |
| SSO / SAML | YesEnterprise | PartialGoogle / Microsoft login; no SAML | PartialEnterprise |
Another option to consider
AI-first form builder with a generous free plan, held (never lost) responses, and 6,000+ integrations. Describe the form you need, the AI drafts it, and you refine it with logic, multi-page layouts, uploads, signatures and Stripe payments. Free plan: 5 forms and 100 responses a month with overflow held, never lost. Pro: $39 / month for 100 forms and 10,000 responses with the badge removed.
Questions
Tally's entry paid plan (Pro at $29 / month ($24 annual)) is cheaper than Jotform's (Bronze at $39 / month ($34 annual)). Both offer a free plan (Unlimited forms & submissions (fair use) · logic, payments, signatures, uploads (10 MB / file), webhooks, integrations · Tally branding) and a free plan (5 forms · 100 submissions / mo · 500 stored submissions · 100 MB · 10 payment submissions / mo · Jotform branding) respectively. Note the plans differ in limits — see the tables above. FormBuilder Pro, for reference, is $39 / month for 10,000 responses.
Jotform offers a free plan (5 forms · 100 submissions / mo · 500 stored submissions · 100 MB · 10 payment submissions / mo · Jotform branding). Monthly billing shown; annual billing is roughly 15–25% cheaper (Bronze $34, Silver $39, Gold $99 per month effective). All plans below Enterprise are single-user.
Tally offers a free plan (Unlimited forms & submissions (fair use) · logic, payments, signatures, uploads (10 MB / file), webhooks, integrations · Tally branding). Prices shown are monthly billing; annual billing gives "2 months off" (Pro $24 / mo, Business $74 / mo). Free plan is unlimited within Tally's fair-use policy.
Jotform payments: Yes (40+ gateways, no Jotform fee; capped per plan). Tally payments: Yes (Stripe, free). FormBuilder collects Stripe payments to your own account with no platform fee on every plan, including free.
Jotform HIPAA / BAA: Yes (Gold ($129 / mo) and Enterprise). Tally HIPAA / BAA: No (No BAA offered). FormBuilder's HIPAA plan with BAA ($99 / month) is currently rolling out.
Jotform is the veteran all-in-one form builder with the largest template and widget catalogue, plus PDFs, e-signatures, tables, approvals and an app builder bolted on. Tally is the document-style form builder that gives away unlimited forms and submissions for free and charges only for branding, domains and team features. Jotform is best for teams that want forms, PDFs, e-signatures, approvals and a data table in one subscription; Tally is best for indie makers, founders and Notion-first teams who want a free form that just works.
FormBuilder is worth a look if you want an AI generator that drafts forms from a sentence, 100 free responses a month with overflow held rather than lost, Stripe payments with no platform fee, and a flat $39 / month Pro plan for 10,000 responses. See our full FormBuilder vs Jotform and FormBuilder vs Tally comparisons.
Last reviewed August 2026. Spotted something out of date? Tell us and we'll fix it.
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