Two popular form builders compared on the same 25-row feature matrix and pricing, with FormBuilder shown as a third column so you can see another option to consider.
Overview
Google Forms is the default form tool for a large share of the internet because it costs nothing and is already there. Anyone with a Gmail account can build a form, quiz or survey in minutes, share a link, and watch responses land in a linked Google Sheet. There is no meaningful response cap on personal accounts, which is rare among free tools.
The builder is deliberately simple: a dozen or so question types, sections with "go to section based on answer" branching, quizzes with automatic grading and answer feedback, file uploads (respondents must be signed in to Google), collaborator sharing, and light theming with a header image, colour and font. Since 2025 Google has been adding Gemini features — a "help me create" prompt that drafts a form from a description — on paid Workspace tiers with Gemini included.
OrbitForms is less a form builder than a lead-capture stack with a form on the front. The core is a drag-and-drop form and conversational "Flow" builder with conditional logic, multi-page forms and file uploads, but the reason it exists is what happens after submit: a calendar-synced scheduler (Google Calendar / Outlook, Zoom / Meet links, round-robin and group booking), an "AI SDR" that scores and routes leads against your ideal-customer rules, a visual workflow builder, multi-channel email and SMS sequences, and a contact database with tagging and ownership.
Pricing is aimed at sales and marketing teams rather than individuals. There is a 7-day free trial but no free tier. Pro is $29 a month ($23.20 annual) for up to 10 forms and 1,000 responses a month with branding removed, custom CSS, Slack and webhooks, and 3 workflows. Business is $149 a month ($119.20 annual) for unlimited forms, 10,000 responses, scheduling, AI-agent workflows, lead classification, A/B testing and partial submissions. Advanced is $249 a month ($199.20 annual) for 100,000 responses, sequences, SMS and custom domains. Integrations include Clay, HubSpot, Slack, Zapier, Google Sheets, Notion and Salesmsg.
Pricing
In each vendor's own terms; Google Forms checked 2026-08-17, OrbitForms checked 2026-08-18. FormBuilder: free plan (5 forms, 100 responses / mo) and Pro at $39 / month or $390 / year.
Feature comparison
25 capabilities across building, design, data workflow and security.
| Feature | GGoogle Forms | OOrbitForms | FFormBuilder |
|---|---|---|---|
| Building | |||
| AI form generation from a prompt | PartialGemini "help me create" on paid Workspace tiers | YesAI-native; AI credits metered on Business+ | Yes |
| Drag-and-drop visual builder | PartialQuestion list with reordering; no canvas or layout control | YesStandard & conversational "Flow" forms | Yes |
| Template library | PartialA few dozen basic templates | PartialTemplates for lead-gen use cases | Yes300+ |
| Conditional logic / branching | PartialGo-to-section branching only; no field-level show/hide | YesConditional routing | Yes |
| Multi-page / multi-step forms | YesSections | Yes | YesPro |
| Calculations & scoring | PartialQuiz auto-grading; no calculated fields | PartialLead scoring; no calculator / quiz grading advertised | YesCalculation field + auto-graded quizzes |
| File uploads | YesRespondents must sign in to Google; 1 GB / form default | YesLimits not published | Yes100 MB free · 1 GB Pro |
| Payment collection | No | NoNot an advertised feature | YesStripe — paid to your own account, no platform fee |
| E-signature field | No | NoNot an advertised feature | Yes |
| Design | |||
| Custom themes & branding | PartialHeader image, colour & font only | YesCustom CSS on Pro | YesPro |
| Remove vendor badge | NoGoogle footer cannot be removed | YesPro, $29 / mo | YesPro, $39 |
| Custom domain | No | YesAdvanced, $249 / mo | Yes |
| Embed on any site | Yesiframe | Yes | Yes |
| Data & workflow | |||
| Free-plan monthly responses | YesUnlimited | NoNo free plan; 7-day trial | Partial100 / mo, overflow held |
| Over-limit responses kept (not rejected) | YesNo cap to hit | NoResponse caps per plan | Yes |
| Email notifications & autoresponders | PartialOwner email per response; autoresponder needs Apps Script or add-on | YesWorkflows, sequences & SMS on higher tiers | Yes |
| Webhooks | PartialApps Script or third-party add-on | YesPro | YesAll plans |
| Zapier / native integrations | YesZapier, Make; native Sheets | YesZapier, HubSpot, Clay, Slack, Sheets, Notion | Yes6,000+ apps |
| Built-in analytics (views, drop-off) | PartialResponse summary charts; no views or drop-off | YesUTM, geo, device; A/B testing on Business | Yes |
| CSV / spreadsheet export | YesGoogle Sheets, CSV | Yes | Yes |
| Team workspaces & collaboration | YesCollaborators; shared drives on Workspace | YesUnlimited team members on all plans | Yes |
| Security | |||
| Password-protected forms | PartialRestrict to signed-in / org users only | PartialNot listed; check vendor | YesPro |
| HIPAA / BAA | YesBAA via paid Workspace plans | NoNot offered | PartialHIPAA plan coming soon |
| GDPR tooling & DPA | YesWorkspace DPA | YesGDPR compliance stated | Yes |
| SSO / SAML | YesWorkspace | PartialMFA listed; SSO not published | PartialEnterprise |
Another option to consider
AI-first form builder with a generous free plan, held (never lost) responses, and 6,000+ integrations. Describe the form you need, the AI drafts it, and you refine it with logic, multi-page layouts, uploads, signatures and Stripe payments. Free plan: 5 forms and 100 responses a month with overflow held, never lost. Pro: $39 / month for 100 forms and 10,000 responses with the badge removed.
Questions
Google Forms's entry paid plan (Business Starter at $7 / user / month (annual)) is cheaper than OrbitForms's (Business at $149 / month ($119.20 annual)). Both offer a free plan (Unlimited forms & responses · 15 GB shared Drive storage · Google footer · no admin controls) and a free plan (10 forms · 1,000 responses / mo · unlimited team members · remove branding · custom CSS · Slack & webhooks · 3 workflows) respectively. Note the plans differ in limits — see the tables above. FormBuilder Pro, for reference, is $39 / month for 10,000 responses.
Google Forms offers a free plan (Unlimited forms & responses · 15 GB shared Drive storage · Google footer · no admin controls). Forms itself is free with any Google account. Business features come with a Google Workspace subscription, priced per user per month (annual commitment; monthly "Flexible" billing costs about 20% more). Google was running a 50%-off first-year promo for the first 20 seats through Nov 30, 2026.
OrbitForms offers a free plan (10 forms · 1,000 responses / mo · unlimited team members · remove branding · custom CSS · Slack & webhooks · 3 workflows). Monthly billing shown; annual billing saves 20% ($23.20 / $119.20 / $199.20 per month). No free plan — 7-day free trial, no card required. Check vendor pricing for current numbers.
Google Forms payments: No. OrbitForms payments: No (Not an advertised feature). FormBuilder collects Stripe payments to your own account with no platform fee on every plan, including free.
Google Forms HIPAA / BAA: Yes (BAA via paid Workspace plans). OrbitForms HIPAA / BAA: No (Not offered). FormBuilder's HIPAA plan with BAA ($99 / month) is currently rolling out.
Google Forms is google's free, no-frills form and survey tool — unlimited forms and responses for anyone with a Google account, wired straight into Sheets and Drive. OrbitForms is an AI-native lead-capture platform that bundles forms, meeting scheduling, an AI lead qualifier, workflows and email/SMS sequences for revenue teams — with no free plan. Google Forms is best for anyone who needs a free survey or sign-up sheet in five minutes; OrbitForms is best for b2B sales and marketing teams that want form → qualify → book-a-meeting in one tool.
FormBuilder is worth a look if you want an AI generator that drafts forms from a sentence, 100 free responses a month with overflow held rather than lost, Stripe payments with no platform fee, and a flat $39 / month Pro plan for 10,000 responses. See our full FormBuilder vs Google Forms and FormBuilder vs OrbitForms comparisons.
Last reviewed August 2026. Spotted something out of date? Tell us and we'll fix it.
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