Two popular form builders compared on the same 25-row feature matrix and pricing, with FormBuilder shown as a third column so you can see another option to consider.
Overview
Microsoft Forms is the survey and quiz builder that ships with Microsoft 365. It started in Office 365 Education as a quiz tool for teachers and has since become the default way Microsoft shops collect feedback, run polls in Teams meetings, and grade simple quizzes. Anyone with a personal Microsoft account can use it free; work and school accounts get it as part of their Microsoft 365 licence.
The builder is deliberately simple: a handful of question types (choice, text, rating, date, ranking, Likert, Net Promoter Score, file upload), basic branching, themes, and automatic response charts. Its real advantage is the plumbing around it — responses land in Excel with one click, forms can be dropped into Teams, SharePoint, OneNote and PowerPoint, and Power Automate can trigger a flow on every submission. Copilot can now draft a form from a prompt inside Microsoft 365.
involve.me (originally brandquiz) is not a general form builder so much as an interactive-content builder. Its "funnels" are multi-step experiences — personality and product-recommendation quizzes, price and ROI calculators, lead-magnet surveys, payment and booking flows — that live on a hosted landing page, embed, or pop-up and push leads into your CRM or email tool. Outcome logic, answer scoring, calculators and A/B testing are core, and 350+ templates are built around marketing outcomes rather than form types.
The pricing reflects that focus. Plans are metered on live funnels and seats: Start (3 live funnels, 1 user), Grow (5 live funnels, 2 users, branding removed, 1 custom domain), and Scale (25 live funnels, 5 users, 3 custom domains, A/B testing, Salesforce), with Enterprise from $499 / month. On annual billing that is $29, $69 and $139 a month; month-to-month is roughly $49, $99 and $199. A free account allows 2 live funnels and 50 submissions or 500 visits a month with 30-day retention and no exports, integrations or logic jumps.
Pricing
In each vendor's own terms; Microsoft Forms checked 2026-08-17, involve.me checked 2026-08-18. FormBuilder: free plan (5 forms, 100 responses / mo) and Pro at $39 / month or $390 / year.
Feature comparison
25 capabilities across building, design, data workflow and security.
| Feature | MMicrosoft Forms | iinvolve.me | FFormBuilder |
|---|---|---|---|
| Building | |||
| AI form generation from a prompt | YesCopilot draft; requires M365 / Copilot licence for full use | YesAI funnel generator, metered by credits | Yes |
| Drag-and-drop visual builder | PartialQuestion-list builder; reorder only | Yes | Yes |
| Template library | PartialSmall gallery of survey & quiz templates | Yes350+ marketing-oriented templates | Yes300+ |
| Conditional logic / branching | PartialBasic branching; no complex rules | YesLogic jumps & outcomes on paid plans | Yes |
| Multi-page / multi-step forms | PartialSections act as pages | YesMulti-step funnels are the default | YesPro |
| Calculations & scoring | PartialQuiz points & auto-grading only | YesCalculators & scoring are a core strength | YesCalculation field + auto-graded quizzes |
| File uploads | YesWork / school accounts only; files go to OneDrive | YesFile upload element on paid plans | Yes100 MB free · 1 GB Pro |
| Payment collection | No | YesStripe & PayPal from Start | YesStripe — paid to your own account, no platform fee |
| E-signature field | No | PartialNot a headline feature; check vendor | Yes |
| Design | |||
| Custom themes & branding | PartialThemes, header image, logo; layout fixed | YesDeep design controls | YesPro |
| Remove vendor badge | NoMicrosoft footer always shown | YesGrow, $69 / mo (annual) | YesPro, $39 |
| Custom domain | No | Yes1 on Grow · 3 on Scale | Yes |
| Embed on any site | Yesiframe; native in Teams, SharePoint, Sway | YesEmbed, pop-up, hosted page | Yes |
| Data & workflow | |||
| Free-plan monthly responses | Partial200 per form (personal); unlimited in practice on M365 work accounts | Partial50 submissions or 500 visits / mo | Partial100 / mo, overflow held |
| Over-limit responses kept (not rejected) | NoForm closes at limit | NoFunnel stops at the limit | Yes |
| Email notifications & autoresponders | PartialOwner email; richer via Power Automate | YesEmail automations on paid plans | Yes |
| Webhooks | PartialThrough Power Automate, not native | YesPaid plans | YesAll plans |
| Zapier / native integrations | PartialPower Automate native; Zapier trigger available | YesZapier, Make, HubSpot, Klaviyo, Salesforce (Scale) | Yes6,000+ apps |
| Built-in analytics (views, drop-off) | PartialResponse summary charts; no drop-off | YesFunnel analytics; A/B testing on Scale | Yes |
| CSV / spreadsheet export | YesExcel, live-linked | YesCSV / XLS on paid plans only | Yes |
| Team workspaces & collaboration | YesGroup forms via Microsoft 365 Groups / Teams | Partial1 / 2 / 5 users by tier | Yes |
| Security | |||
| Password-protected forms | PartialRestrict to org sign-in; no public password | PartialOTP verification on Scale | YesPro |
| HIPAA / BAA | YesCovered by Microsoft 365 BAA on eligible plans | NoNo BAA offered | PartialHIPAA plan coming soon |
| GDPR tooling & DPA | Yes | YesEU-hosted (Frankfurt), SOC 2 Type II | Yes |
| SSO / SAML | YesEntra ID on all M365 plans | YesEnterprise only | PartialEnterprise |
Another option to consider
AI-first form builder with a generous free plan, held (never lost) responses, and 6,000+ integrations. Describe the form you need, the AI drafts it, and you refine it with logic, multi-page layouts, uploads, signatures and Stripe payments. Free plan: 5 forms and 100 responses a month with overflow held, never lost. Pro: $39 / month for 100 forms and 10,000 responses with the badge removed.
Questions
Microsoft Forms's entry paid plan (Microsoft 365 Personal at $9.99 / month) is cheaper than involve.me's (Start at $29 / month (annual)). Both offer a free plan (200 responses / form · 400 forms · basic themes) and a free plan (2 live funnels · 50 submissions or 500 visits / mo · 30-day retention · no exports, integrations or logic jumps · involve.me branding) respectively. Note the plans differ in limits — see the tables above. FormBuilder Pro, for reference, is $39 / month for 10,000 responses.
Microsoft Forms offers a free plan (200 responses / form · 400 forms · basic themes). Forms is never sold on its own — it comes with a Microsoft account or a Microsoft 365 seat. Prices below are per user per month on annual billing; response caps are per form, not per month.
involve.me offers a free plan (2 live funnels · 50 submissions or 500 visits / mo · 30-day retention · no exports, integrations or logic jumps · involve.me branding). Prices shown are per month on annual billing; monthly billing is roughly $49 / $99 / $199. Plans are metered on live (published) funnels and users. Check vendor pricing for current numbers.
Microsoft Forms payments: No. involve.me payments: Yes (Stripe & PayPal from Start). FormBuilder collects Stripe payments to your own account with no platform fee on every plan, including free.
Microsoft Forms HIPAA / BAA: Yes (Covered by Microsoft 365 BAA on eligible plans). involve.me HIPAA / BAA: No (No BAA offered). FormBuilder's HIPAA plan with BAA ($99 / month) is currently rolling out.
Microsoft Forms is microsoft's built-in survey, quiz and poll tool — free with a Microsoft account and bundled into every Microsoft 365 business and education plan. involve.me is a marketing-first builder for quizzes, calculators, lead funnels and surveys — priced per live funnel and aimed squarely at lead generation rather than everyday forms. Microsoft Forms is best for organisations already licensed for Microsoft 365 that want zero-cost internal surveys and quizzes; involve.me is best for marketers building lead-qualification quizzes, product finders and calculators.
FormBuilder is worth a look if you want an AI generator that drafts forms from a sentence, 100 free responses a month with overflow held rather than lost, Stripe payments with no platform fee, and a flat $39 / month Pro plan for 10,000 responses. See our full FormBuilder vs Microsoft Forms and FormBuilder vs involve.me comparisons.
Last reviewed August 2026. Spotted something out of date? Tell us and we'll fix it.
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