Two popular form builders compared on the same 25-row feature matrix and pricing, with FormBuilder shown as a third column so you can see another option to consider.
Overview
Paperform takes a different approach from most builders: you write a form the way you would write a document. Headings, images, paragraphs and questions live in one free-flowing editor, so a Paperform can double as a landing page, a product page or a booking page. That editing model is the product's identity — it produces attractive, content-rich forms without a separate page builder.
Its commercial features are unusually deep for a form tool. Native payments through Stripe, Square, PayPal, Braintree and Mollie, a product catalogue with quantities and coupons, appointment scheduling, calculations, and an AI calculations assistant make it a genuine fit for taking orders, deposits and registrations. It also ships a sibling e-signature product, Papersign, plus a native integrations catalogue alongside Zapier and Make.
involve.me (originally brandquiz) is not a general form builder so much as an interactive-content builder. Its "funnels" are multi-step experiences — personality and product-recommendation quizzes, price and ROI calculators, lead-magnet surveys, payment and booking flows — that live on a hosted landing page, embed, or pop-up and push leads into your CRM or email tool. Outcome logic, answer scoring, calculators and A/B testing are core, and 350+ templates are built around marketing outcomes rather than form types.
The pricing reflects that focus. Plans are metered on live funnels and seats: Start (3 live funnels, 1 user), Grow (5 live funnels, 2 users, branding removed, 1 custom domain), and Scale (25 live funnels, 5 users, 3 custom domains, A/B testing, Salesforce), with Enterprise from $499 / month. On annual billing that is $29, $69 and $139 a month; month-to-month is roughly $49, $99 and $199. A free account allows 2 live funnels and 50 submissions or 500 visits a month with 30-day retention and no exports, integrations or logic jumps.
Pricing
In each vendor's own terms; Paperform checked 2026-08-17, involve.me checked 2026-08-18. FormBuilder: free plan (5 forms, 100 responses / mo) and Pro at $39 / month or $390 / year.
Feature comparison
25 capabilities across building, design, data workflow and security.
| Feature | PPaperform | iinvolve.me | FFormBuilder |
|---|---|---|---|
| Building | |||
| AI form generation from a prompt | YesAI form builder + AI calculations assistant | YesAI funnel generator, metered by credits | Yes |
| Drag-and-drop visual builder | PartialDocument-style editor; blocks, not a canvas | Yes | Yes |
| Template library | Yes700+ | Yes350+ marketing-oriented templates | Yes300+ |
| Conditional logic / branching | YesQuestions, content, emails & summaries | YesLogic jumps & outcomes on paid plans | Yes |
| Multi-page / multi-step forms | Yes | YesMulti-step funnels are the default | YesPro |
| Calculations & scoring | YesCalculations field & scoring | YesCalculators & scoring are a core strength | YesCalculation field + auto-graded quizzes |
| File uploads | Yes100 MB free · 1 GB Essentials · 10 GB Pro | YesFile upload element on paid plans | Yes100 MB free · 1 GB Pro |
| Payment collection | YesStripe, Square, PayPal, Braintree, Mollie; products & coupons | YesStripe & PayPal from Start | YesStripe — paid to your own account, no platform fee |
| E-signature field | YesSignature field; Papersign for documents | PartialNot a headline feature; check vendor | Yes |
| Design | |||
| Custom themes & branding | YesThemes free; custom CSS on Pro | YesDeep design controls | YesPro |
| Remove vendor badge | YesPro, $49 / mo | YesGrow, $69 / mo (annual) | YesPro, $39 |
| Custom domain | Partial+$20 / mo per domain on Pro; 1 included on Business | Yes1 on Grow · 3 on Scale | Yes |
| Embed on any site | Yes | YesEmbed, pop-up, hosted page | Yes |
| Data & workflow | |||
| Free-plan monthly responses | Partial30 / mo | Partial50 submissions or 500 visits / mo | Partial100 / mo, overflow held |
| Over-limit responses kept (not rejected) | NoUpgrade or buy top-ups to avoid disruption | NoFunnel stops at the limit | Yes |
| Email notifications & autoresponders | Yes | YesEmail automations on paid plans | Yes |
| Webhooks | YesPro and above | YesPaid plans | YesAll plans |
| Zapier / native integrations | Yes2,000+ via native, Zapier & Make | YesZapier, Make, HubSpot, Klaviyo, Salesforce (Scale) | Yes6,000+ apps |
| Built-in analytics (views, drop-off) | YesPaperform Analytics on Pro+ | YesFunnel analytics; A/B testing on Scale | Yes |
| CSV / spreadsheet export | Yes | YesCSV / XLS on paid plans only | Yes |
| Team workspaces & collaboration | Yes3 users on Pro; 5 + $9 / user on Business | Partial1 / 2 / 5 users by tier | Yes |
| Security | |||
| Password-protected forms | YesPaid plans | PartialOTP verification on Scale | YesPro |
| HIPAA / BAA | NoNo BAA offered | NoNo BAA offered | PartialHIPAA plan coming soon |
| GDPR tooling & DPA | Yes | YesEU-hosted (Frankfurt), SOC 2 Type II | Yes |
| SSO / SAML | YesBusiness only | YesEnterprise only | PartialEnterprise |
Another option to consider
AI-first form builder with a generous free plan, held (never lost) responses, and 6,000+ integrations. Describe the form you need, the AI drafts it, and you refine it with logic, multi-page layouts, uploads, signatures and Stripe payments. Free plan: 5 forms and 100 responses a month with overflow held, never lost. Pro: $39 / month for 100 forms and 10,000 responses with the badge removed.
Questions
Paperform's entry paid plan (Essentials at $24 / month (annual)) is cheaper than involve.me's (Start at $29 / month (annual)). Both offer a free plan (30 submissions / mo · unlimited forms · 1 user · 100 MB · Paperform branding · 5 payment submissions / mo) and a free plan (2 live funnels · 50 submissions or 500 visits / mo · 30-day retention · no exports, integrations or logic jumps · involve.me branding) respectively. Note the plans differ in limits — see the tables above. FormBuilder Pro, for reference, is $39 / month for 10,000 responses.
Paperform offers a free plan (30 submissions / mo · unlimited forms · 1 user · 100 MB · Paperform branding · 5 payment submissions / mo). Prices shown are per month billed annually; month-to-month billing is higher. Submission limits are pooled per year, with paid top-ups available. 7-day free trial on paid plans.
involve.me offers a free plan (2 live funnels · 50 submissions or 500 visits / mo · 30-day retention · no exports, integrations or logic jumps · involve.me branding). Prices shown are per month on annual billing; monthly billing is roughly $49 / $99 / $199. Plans are metered on live (published) funnels and users. Check vendor pricing for current numbers.
Paperform payments: Yes (Stripe, Square, PayPal, Braintree, Mollie; products & coupons). involve.me payments: Yes (Stripe & PayPal from Start). FormBuilder collects Stripe payments to your own account with no platform fee on every plan, including free.
Paperform HIPAA / BAA: No (No BAA offered). involve.me HIPAA / BAA: No (No BAA offered). FormBuilder's HIPAA plan with BAA ($99 / month) is currently rolling out.
Paperform is a document-style form builder where you type a form like a page — great for order forms, bookings and payments, priced by yearly submissions. involve.me is a marketing-first builder for quizzes, calculators, lead funnels and surveys — priced per live funnel and aimed squarely at lead generation rather than everyday forms. Paperform is best for small businesses selling products, taking bookings or collecting deposits through a form; involve.me is best for marketers building lead-qualification quizzes, product finders and calculators.
FormBuilder is worth a look if you want an AI generator that drafts forms from a sentence, 100 free responses a month with overflow held rather than lost, Stripe payments with no platform fee, and a flat $39 / month Pro plan for 10,000 responses. See our full FormBuilder vs Paperform and FormBuilder vs involve.me comparisons.
Last reviewed August 2026. Spotted something out of date? Tell us and we'll fix it.
Describe your form in a sentence, get a draft in seconds, publish free. No credit card required.
Start building freeFree plan · 100 responses / month · Upgrade to Pro for $39 when you're ready