Two popular form builders compared on the same 25-row feature matrix and pricing, with FormBuilder shown as a third column so you can see another option to consider.
Overview
Typeform popularised the "one question per screen" form. Instead of a long page of fields, respondents move through a full-screen, animated flow that feels like a conversation. That format is the product's core identity and its biggest strength: completion rates on well-built Typeforms are typically high, and the forms look polished with almost no design effort.
Beyond the builder, Typeform sells a broader engagement suite: VideoAsk (async video forms), a Logic Map for branching, calculators and hidden fields for personalisation, and a large integrations catalogue (HubSpot, Salesforce, Slack, Google Sheets, Zapier, and more). Its template gallery is deep and skews toward marketing, HR and research use cases.
Paperform takes a different approach from most builders: you write a form the way you would write a document. Headings, images, paragraphs and questions live in one free-flowing editor, so a Paperform can double as a landing page, a product page or a booking page. That editing model is the product's identity — it produces attractive, content-rich forms without a separate page builder.
Its commercial features are unusually deep for a form tool. Native payments through Stripe, Square, PayPal, Braintree and Mollie, a product catalogue with quantities and coupons, appointment scheduling, calculations, and an AI calculations assistant make it a genuine fit for taking orders, deposits and registrations. It also ships a sibling e-signature product, Papersign, plus a native integrations catalogue alongside Zapier and Make.
Pricing
In each vendor's own terms; Typeform checked 2026-08-17, Paperform checked 2026-08-17. FormBuilder: free plan (5 forms, 100 responses / mo) and Pro at $39 / month or $390 / year.
Feature comparison
25 capabilities across building, design, data workflow and security.
| Feature | TTypeform | PPaperform | FFormBuilder |
|---|---|---|---|
| Building | |||
| AI form generation from a prompt | YesAI form builder ("Formless" & AI create) | YesAI form builder + AI calculations assistant | Yes |
| Drag-and-drop visual builder | PartialQuestion-list builder, not freeform canvas | PartialDocument-style editor; blocks, not a canvas | Yes |
| Template library | Yes800+ | Yes700+ | Yes300+ |
| Conditional logic / branching | YesLogic Map | YesQuestions, content, emails & summaries | Yes |
| Multi-page / multi-step forms | YesOne question per screen by design | Yes | YesPro |
| Calculations & scoring | Yes | YesCalculations field & scoring | YesCalculation field + auto-graded quizzes |
| File uploads | YesPaid plans; 10 MB / file | Yes100 MB free · 1 GB Essentials · 10 GB Pro | Yes100 MB free · 1 GB Pro |
| Payment collection | YesStripe | YesStripe, Square, PayPal, Braintree, Mollie; products & coupons | YesStripe — paid to your own account, no platform fee |
| E-signature field | No | YesSignature field; Papersign for documents | Yes |
| Design | |||
| Custom themes & branding | YesThemes free; brand kit paid | YesThemes free; custom CSS on Pro | YesPro |
| Remove vendor badge | YesPlus, $50 / mo | YesPro, $49 / mo | YesPro, $39 |
| Custom domain | PartialCustom subdomain on Plus; full domain Enterprise | Partial+$20 / mo per domain on Pro; 1 included on Business | Yes |
| Embed on any site | Yes | Yes | Yes |
| Data & workflow | |||
| Free-plan monthly responses | Partial10 / mo | Partial30 / mo | Partial100 / mo, overflow held |
| Over-limit responses kept (not rejected) | NoForm closes at limit | NoUpgrade or buy top-ups to avoid disruption | Yes |
| Email notifications & autoresponders | Yes | Yes | Yes |
| Webhooks | Yes | YesPro and above | YesAll plans |
| Zapier / native integrations | Yes300+ native + Zapier | Yes2,000+ via native, Zapier & Make | Yes6,000+ apps |
| Built-in analytics (views, drop-off) | YesDrop-off analysis on Business | YesPaperform Analytics on Pro+ | Yes |
| CSV / spreadsheet export | Yes | Yes | Yes |
| Team workspaces & collaboration | YesSeats priced per plan | Yes3 users on Pro; 5 + $9 / user on Business | Yes |
| Security | |||
| Password-protected forms | PartialVia Enterprise / workarounds | YesPaid plans | YesPro |
| HIPAA / BAA | YesEnterprise only | NoNo BAA offered | PartialHIPAA plan coming soon |
| GDPR tooling & DPA | Yes | Yes | Yes |
| SSO / SAML | YesEnterprise | YesBusiness only | PartialEnterprise |
Another option to consider
AI-first form builder with a generous free plan, held (never lost) responses, and 6,000+ integrations. Describe the form you need, the AI drafts it, and you refine it with logic, multi-page layouts, uploads, signatures and Stripe payments. Free plan: 5 forms and 100 responses a month with overflow held, never lost. Pro: $39 / month for 100 forms and 10,000 responses with the badge removed.
Questions
Paperform's entry paid plan (Essentials at $24 / month (annual)) is cheaper than Typeform's (Basic at $25 / month (annual)). Both offer a free plan (30 submissions / mo · unlimited forms · 1 user · 100 MB · Paperform branding · 5 payment submissions / mo) and a free plan (10 responses / mo · 1 user · Typeform branding) respectively. Note the plans differ in limits — see the tables above. FormBuilder Pro, for reference, is $39 / month for 10,000 responses.
Typeform offers a free plan (10 responses / mo · 1 user · Typeform branding). Billed annually; monthly billing is higher. Response caps are per month across the account.
Paperform offers a free plan (30 submissions / mo · unlimited forms · 1 user · 100 MB · Paperform branding · 5 payment submissions / mo). Prices shown are per month billed annually; month-to-month billing is higher. Submission limits are pooled per year, with paid top-ups available. 7-day free trial on paid plans.
Typeform payments: Yes (Stripe). Paperform payments: Yes (Stripe, Square, PayPal, Braintree, Mollie; products & coupons). FormBuilder collects Stripe payments to your own account with no platform fee on every plan, including free.
Typeform HIPAA / BAA: Yes (Enterprise only). Paperform HIPAA / BAA: No (No BAA offered). FormBuilder's HIPAA plan with BAA ($99 / month) is currently rolling out.
Typeform is the conversational, one-question-at-a-time form builder known for beautiful, high-engagement surveys and lead-gen forms. Paperform is a document-style form builder where you type a form like a page — great for order forms, bookings and payments, priced by yearly submissions. Typeform is best for marketing teams running branded lead-gen and quiz funnels; Paperform is best for small businesses selling products, taking bookings or collecting deposits through a form.
FormBuilder is worth a look if you want an AI generator that drafts forms from a sentence, 100 free responses a month with overflow held rather than lost, Stripe payments with no platform fee, and a flat $39 / month Pro plan for 10,000 responses. See our full FormBuilder vs Typeform and FormBuilder vs Paperform comparisons.
Last reviewed August 2026. Spotted something out of date? Tell us and we'll fix it.
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