Two popular form builders compared on the same 25-row feature matrix and pricing, with FormBuilder shown as a third column so you can see another option to consider.
Overview
Typeform is known for conversational forms that guide respondents through questions. It also supports grouping multiple questions on a page. Choose it when its presentation and integrations fit your workflow; a particular format does not guarantee higher completion rates.
Beyond the builder, Typeform sells a broader engagement suite: VideoAsk (async video forms), a Logic Map for branching, calculators and hidden fields for personalisation, and a large integrations catalogue (HubSpot, Salesforce, Slack, Google Sheets, Zapier, and more). Its template gallery is deep and skews toward marketing, HR and research use cases.
Paperform takes a different approach from most builders: you write a form the way you would write a document. Headings, images, paragraphs and questions live in one free-flowing editor, so a Paperform can double as a landing page, a product page or a booking page. That editing model is the product's identity — it produces attractive, content-rich forms without a separate page builder.
Its commercial features are unusually deep for a form tool. Native payments through Stripe, Square, PayPal, Braintree and Mollie, a product catalogue with quantities and coupons, appointment scheduling, calculations, and an AI calculations assistant make it a genuine fit for taking orders, deposits and registrations. It also ships a sibling e-signature product, Papersign, plus a native integrations catalogue alongside Zapier and Make.
Pricing
In each vendor's own terms; Typeform checked 2026-10-07, Paperform checked 2026-08-17. FormBuilder: free plan (5 forms, 100 responses / mo) and Pro at $39 / month or $390 / year.
Feature comparison
25 capabilities across building, design, data workflow and security.
| Feature | TTypeform | PPaperform | FFormBuilder |
|---|---|---|---|
| Building | |||
| AI form generation from a prompt | YesAI form builder ("Formless" & AI create) | YesAI form builder + AI calculations assistant | Yes |
| Drag-and-drop visual builder | PartialQuestion-list builder, not freeform canvas | PartialDocument-style editor; blocks, not a canvas | Yes |
| Template library | Yes800+ | Yes700+ | Yes300+ |
| Conditional logic / branching | YesLogic Map | YesQuestions, content, emails & summaries | Yes |
| Multi-page / multi-step forms | YesConversational flow; can group multiple questions on a page | Yes | YesPro |
| Calculations & scoring | Yes | YesCalculations field & scoring | YesCalculation field + auto-graded quizzes |
| File uploads | YesPaid plans; 10 MB / file | Yes100 MB free · 1 GB Essentials · 10 GB Pro | Yes10 MB/file Free · 100 MB/file Pro; account storage 100 MB / 1 GB |
| Payment collection | YesStripe or PayPal; paid plan | YesStripe, Square, PayPal, Braintree, Mollie; products & coupons | YesStripe on Free and paid plans; eligible connected account with charges enabled required. No FormBuilder platform fee; Stripe fees apply. |
| E-signature field | YesPaid Signature question | YesSignature field; Papersign for documents | Yes |
| Design | |||
| Custom themes & branding | YesThemes free; brand kit paid | YesThemes free; custom CSS on Pro | YesPro |
| Remove vendor badge | YesPlus or above; check current price | YesPro, $49 / mo | YesPro, $39 |
| Custom domain | PartialCustom subdomain on Plus; full domain Enterprise | Partial+$20 / mo per domain on Pro; 1 included on Business | Yes |
| Embed on any site | Yes | Yes | Yes |
| Data & workflow | |||
| Free-plan monthly responses | Partial10 / mo | Partial30 / mo | Partial100 / mo, overflow held |
| Over-limit responses kept (not rejected) | NoForm closes at limit | NoUpgrade or buy top-ups to avoid disruption | Yes |
| Email notifications & autoresponders | Yes | Yes | Yes |
| Webhooks | Yes | YesPro and above | YesAll plans |
| Zapier / native integrations | Yes300+ native + Zapier | Yes2,000+ via native, Zapier & Make | Yes6,000+ apps |
| Built-in analytics (views, drop-off) | YesDrop-off analysis on Business | YesPaperform Analytics on Pro+ | Yes |
| CSV / spreadsheet export | Yes | Yes | Yes |
| Team workspaces & collaboration | YesSeats priced per plan | Yes3 users on Pro; 5 + $9 / user on Business | Yes |
| Security | |||
| Password-protected forms | PartialVia Enterprise / workarounds | YesPaid plans | YesPro |
| HIPAA / BAA | YesEnterprise only | NoNo BAA offered | PartialHIPAA plan coming soon |
| GDPR tooling & DPA | Yes | Yes | Yes |
| SSO / SAML | YesEnterprise | YesBusiness only | PartialEnterprise |
Another option to consider
AI-first form builder with a generous free plan, held (never lost) responses, and 6,000+ integrations. Describe the form you need, the AI drafts it, and you refine it with logic, multi-page layouts, uploads and signatures. Free plan: 5 forms and 100 responses a month with overflow held, never lost. Pro: $39 / month for 100 forms and 10,000 responses with the badge removed. Stripe payments require an eligible connected account with charges enabled.
Questions
Typeform's entry paid plan is a paid plan at its current advertised price; Paperform's is Essentials at $24 / month (annual). Compare the response and user limits above, since the plans are not like-for-like. FormBuilder Pro is $39 / month for 10,000 responses.
Typeform offers a free plan (10 responses / mo · 1 user · Typeform branding). Response allowances apply across the account each month. Typeform warns that plans and offers vary; confirm the current price in its pricing page or your account before buying. Exact paid prices are omitted because the public page showed differing offers when checked.
Paperform offers a free plan (30 submissions / mo · unlimited forms · 1 user · 100 MB · Paperform branding · 5 payment submissions / mo). Prices shown are per month billed annually; month-to-month billing is higher. Submission limits are pooled per year, with paid top-ups available. 7-day free trial on paid plans.
Typeform payments: Yes (Stripe or PayPal; paid plan). Paperform payments: Yes (Stripe, Square, PayPal, Braintree, Mollie; products & coupons). FormBuilder supports Stripe on Free and paid plans after you connect an eligible account with charges enabled; no FormBuilder platform fee is added, and Stripe fees apply.
Typeform HIPAA / BAA: Yes (Enterprise only). Paperform HIPAA / BAA: No (No BAA offered). FormBuilder's HIPAA plan with BAA ($99 / month) is currently rolling out.
Typeform is the conversational, one-question-at-a-time form builder known for beautiful, high-engagement surveys and lead-gen forms. Paperform is a document-style form builder where you type a form like a page — great for order forms, bookings and payments, priced by yearly submissions. Typeform is best for marketing teams running branded lead-gen and quiz funnels; Paperform is best for small businesses selling products, taking bookings or collecting deposits through a form.
FormBuilder is worth a look if you want an AI generator that drafts forms from a sentence, 100 free responses a month with overflow held rather than lost, and a $39 / month Pro plan for 10,000 responses. Stripe payments require an eligible connected account with charges enabled. See our full FormBuilder vs Typeform and FormBuilder vs Paperform comparisons.
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