Two popular form builders compared on the same 25-row feature matrix and pricing, with FormBuilder shown as a third column so you can see another option to consider.
Overview
Google Forms is the default form tool for a large share of the internet because it costs nothing and is already there. Anyone with a Gmail account can build a form, quiz or survey in minutes, share a link, and watch responses land in a linked Google Sheet. There is no meaningful response cap on personal accounts, which is rare among free tools.
The builder is deliberately simple: a dozen or so question types, sections with "go to section based on answer" branching, quizzes with automatic grading and answer feedback, file uploads (respondents must be signed in to Google), collaborator sharing, and light theming with a header image, colour and font. Since 2025 Google has been adding Gemini features — a "help me create" prompt that drafts a form from a description — on paid Workspace tiers with Gemini included.
Fillout is a newer form builder built around one idea: your form should live on top of the database you already use. Connect an Airtable base, Notion database, HubSpot object, Salesforce record or Google Sheet, and Fillout maps fields both ways — it can prefill from existing records, create new ones, and update them on submit. For teams running operations out of Airtable or Notion it is often the missing "front door" for their data.
The builder itself is polished and quick, with a large field catalogue (50+ types including payments, scheduling, signatures and PDF generation), conditional logic, calculations, multi-page flows, quizzes and a growing set of AI features for drafting forms. It also supports login-gated forms, partial-submission capture and PDF output, which pushes it toward internal tools and client portals as much as public forms.
Pricing
In each vendor's own terms; Google Forms checked 2026-08-17, Fillout checked 2026-08-17. FormBuilder: free plan (5 forms, 100 responses / mo) and Pro at $39 / month or $390 / year.
Feature comparison
25 capabilities across building, design, data workflow and security.
| Feature | GGoogle Forms | FFillout | FFormBuilder |
|---|---|---|---|
| Building | |||
| AI form generation from a prompt | PartialGemini "help me create" on paid Workspace tiers | YesAI form builder | Yes |
| Drag-and-drop visual builder | PartialQuestion list with reordering; no canvas or layout control | Yes | Yes |
| Template library | PartialA few dozen basic templates | YesLarge gallery incl. Airtable / Notion templates | Yes300+ |
| Conditional logic / branching | PartialGo-to-section branching only; no field-level show/hide | Yes | Yes |
| Multi-page / multi-step forms | YesSections | Yes | YesPro |
| Calculations & scoring | PartialQuiz auto-grading; no calculated fields | YesCalculations, quizzes & scoring | YesCalculation field + auto-graded quizzes |
| File uploads | YesRespondents must sign in to Google; 1 GB / form default | Yes20 MB free · 1 GB+ on Business | Yes100 MB free · 1 GB Pro |
| Payment collection | No | YesStripe; free plan | YesStripe — paid to your own account, no platform fee |
| E-signature field | No | YesStarter, $15 / mo | Yes |
| Design | |||
| Custom themes & branding | PartialHeader image, colour & font only | YesThemes on Starter; fonts & CSS on Pro | YesPro |
| Remove vendor badge | NoGoogle footer cannot be removed | YesPro, $40 / mo | YesPro, $39 |
| Custom domain | No | YesBusiness, $75 / mo | Yes |
| Embed on any site | Yesiframe | Yes | Yes |
| Data & workflow | |||
| Free-plan monthly responses | YesUnlimited | Yes1,000 / mo | Partial100 / mo, overflow held |
| Over-limit responses kept (not rejected) | YesNo cap to hit | NoForm stops accepting at limit | Yes |
| Email notifications & autoresponders | PartialOwner email per response; autoresponder needs Apps Script or add-on | YesCustom emails on Pro | Yes |
| Webhooks | PartialApps Script or third-party add-on | Yes | YesAll plans |
| Zapier / native integrations | YesZapier, Make; native Sheets | YesNative Airtable / Notion / HubSpot / Salesforce / Sheets + Zapier & Make | Yes6,000+ apps |
| Built-in analytics (views, drop-off) | PartialResponse summary charts; no views or drop-off | YesBusiness | Yes |
| CSV / spreadsheet export | YesGoogle Sheets, CSV | Yes | Yes |
| Team workspaces & collaboration | YesCollaborators; shared drives on Workspace | YesUnlimited seats & workspaces on all plans | Yes |
| Security | |||
| Password-protected forms | PartialRestrict to signed-in / org users only | YesLogin / password forms on Starter | YesPro |
| HIPAA / BAA | YesBAA via paid Workspace plans | YesEnterprise only | PartialHIPAA plan coming soon |
| GDPR tooling & DPA | YesWorkspace DPA | Yes | Yes |
| SSO / SAML | YesWorkspace | YesEnterprise | PartialEnterprise |
Another option to consider
AI-first form builder with a generous free plan, held (never lost) responses, and 6,000+ integrations. Describe the form you need, the AI drafts it, and you refine it with logic, multi-page layouts, uploads, signatures and Stripe payments. Free plan: 5 forms and 100 responses a month with overflow held, never lost. Pro: $39 / month for 100 forms and 10,000 responses with the badge removed.
Questions
Google Forms's entry paid plan (Business Starter at $7 / user / month (annual)) is cheaper than Fillout's (Starter at $15 / month (annual)). Both offer a free plan (Unlimited forms & responses · 15 GB shared Drive storage · Google footer · no admin controls) and a free plan (1,000 responses / mo · unlimited forms & seats · 20 MB uploads · Fillout branding) respectively. Note the plans differ in limits — see the tables above. FormBuilder Pro, for reference, is $39 / month for 10,000 responses.
Google Forms offers a free plan (Unlimited forms & responses · 15 GB shared Drive storage · Google footer · no admin controls). Forms itself is free with any Google account. Business features come with a Google Workspace subscription, priced per user per month (annual commitment; monthly "Flexible" billing costs about 20% more). Google was running a 50%-off first-year promo for the first 20 seats through Nov 30, 2026.
Fillout offers a free plan (1,000 responses / mo · unlimited forms & seats · 20 MB uploads · Fillout branding). Prices shown are per month on annual billing (about 20% less than monthly). All plans include unlimited forms and unlimited seats; the meaningful limits are monthly responses and features.
Google Forms payments: No. Fillout payments: Yes (Stripe; free plan). FormBuilder collects Stripe payments to your own account with no platform fee on every plan, including free.
Google Forms HIPAA / BAA: Yes (BAA via paid Workspace plans). Fillout HIPAA / BAA: Yes (Enterprise only). FormBuilder's HIPAA plan with BAA ($99 / month) is currently rolling out.
Google Forms is google's free, no-frills form and survey tool — unlimited forms and responses for anyone with a Google account, wired straight into Sheets and Drive. Fillout is a fast, modern form builder whose signature trick is writing responses straight into Airtable, Notion, HubSpot, Salesforce and Google Sheets — with a very generous free plan. Google Forms is best for anyone who needs a free survey or sign-up sheet in five minutes; Fillout is best for teams that run on Airtable, Notion, HubSpot or Salesforce and want forms that write directly to those records.
FormBuilder is worth a look if you want an AI generator that drafts forms from a sentence, 100 free responses a month with overflow held rather than lost, Stripe payments with no platform fee, and a flat $39 / month Pro plan for 10,000 responses. See our full FormBuilder vs Google Forms and FormBuilder vs Fillout comparisons.
Last reviewed August 2026. Spotted something out of date? Tell us and we'll fix it.
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