Two popular form builders compared on the same 25-row feature matrix and pricing, with FormBuilder shown as a third column so you can see another option to consider.
Overview
Google Forms is the default form tool for a large share of the internet because it costs nothing and is already there. Anyone with a Gmail account can build a form, quiz or survey in minutes, share a link, and watch responses land in a linked Google Sheet. There is no meaningful response cap on personal accounts, which is rare among free tools.
The builder is deliberately simple: a dozen or so question types, sections with "go to section based on answer" branching, quizzes with automatic grading and answer feedback, file uploads (respondents must be signed in to Google), collaborator sharing, and light theming with a header image, colour and font. Since 2025 Google has been adding Gemini features — a "help me create" prompt that drafts a form from a description — on paid Workspace tiers with Gemini included.
Wufoo launched in 2006 and was acquired by SurveyMonkey in 2011. It is a straightforward, single-page form builder: drag fields onto a form, set a few rules, pick a theme, and share a hosted link or embed. Millions of forms have been built on it, and much of its appeal is that it still works the way it did a decade ago — predictable, unflashy and stable.
The feature set covers the essentials of everyday business forms: field rules for conditional logic, page breaks for multi-step forms, file uploads, payment collection through Stripe, Square, PayPal and Authorize.net, a report builder for simple charts, an API and webhooks, and a Zapier connector. Notification emails, redirect rules and a theme designer round it out.
Pricing
In each vendor's own terms; Google Forms checked 2026-08-17, Wufoo checked 2026-08-17. FormBuilder: free plan (5 forms, 100 responses / mo) and Pro at $39 / month or $390 / year.
Feature comparison
25 capabilities across building, design, data workflow and security.
| Feature | GGoogle Forms | WWufoo | FFormBuilder |
|---|---|---|---|
| Building | |||
| AI form generation from a prompt | PartialGemini "help me create" on paid Workspace tiers | No | Yes |
| Drag-and-drop visual builder | PartialQuestion list with reordering; no canvas or layout control | Yes | Yes |
| Template library | PartialA few dozen basic templates | Yes400+ | Yes300+ |
| Conditional logic / branching | PartialGo-to-section branching only; no field-level show/hide | YesField & form rules; Starter+ | Yes |
| Multi-page / multi-step forms | YesSections | YesPage breaks | YesPro |
| Calculations & scoring | PartialQuiz auto-grading; no calculated fields | PartialPayment totals only; no calculated fields | YesCalculation field + auto-graded quizzes |
| File uploads | YesRespondents must sign in to Google; 1 GB / form default | YesStarter+; 25 MB per field | Yes100 MB free · 1 GB Pro |
| Payment collection | No | YesStripe, Square, PayPal, Authorize.net; Professional+ | YesStripe — paid to your own account, no platform fee |
| E-signature field | No | No | Yes |
| Design | |||
| Custom themes & branding | PartialHeader image, colour & font only | YesTheme designer; custom logo Starter+ | YesPro |
| Remove vendor badge | NoGoogle footer cannot be removed | YesStarter, $16.25 / mo | YesPro, $39 |
| Custom domain | No | Noyourname.wufoo.com subdomain only | Yes |
| Embed on any site | Yesiframe | Yes | Yes |
| Data & workflow | |||
| Free-plan monthly responses | YesUnlimited | Partial100 / mo, 10 fields per form | Partial100 / mo, overflow held |
| Over-limit responses kept (not rejected) | YesNo cap to hit | NoForm closes at entry limit | Yes |
| Email notifications & autoresponders | PartialOwner email per response; autoresponder needs Apps Script or add-on | YesConfirmation emails; limited autoresponder | Yes |
| Webhooks | PartialApps Script or third-party add-on | Yes | YesAll plans |
| Zapier / native integrations | YesZapier, Make; native Sheets | YesZapier + a short native list | Yes6,000+ apps |
| Built-in analytics (views, drop-off) | PartialResponse summary charts; no views or drop-off | PartialEntry reports; Google Analytics tracking Professional+ | Yes |
| CSV / spreadsheet export | YesGoogle Sheets, CSV | YesCSV, XLS, TXT | Yes |
| Team workspaces & collaboration | YesCollaborators; shared drives on Workspace | PartialMulti-user from Professional; basic permissions | Yes |
| Security | |||
| Password-protected forms | PartialRestrict to signed-in / org users only | YesProfessional+ | YesPro |
| HIPAA / BAA | YesBAA via paid Workspace plans | No | PartialHIPAA plan coming soon |
| GDPR tooling & DPA | YesWorkspace DPA | PartialSurveyMonkey DPA; limited in-product tooling | Yes |
| SSO / SAML | YesWorkspace | No | PartialEnterprise |
Another option to consider
AI-first form builder with a generous free plan, held (never lost) responses, and 6,000+ integrations. Describe the form you need, the AI drafts it, and you refine it with logic, multi-page layouts, uploads, signatures and Stripe payments. Free plan: 5 forms and 100 responses a month with overflow held, never lost. Pro: $39 / month for 100 forms and 10,000 responses with the badge removed.
Questions
Google Forms's entry paid plan (Business Starter at $7 / user / month (annual)) is cheaper than Wufoo's (Starter at $16.25 / month (annual, $195 / yr)). Both offer a free plan (Unlimited forms & responses · 15 GB shared Drive storage · Google footer · no admin controls) and a free plan (5 forms · 100 entries / mo · 10 fields per form · 1 user · no file uploads · Wufoo branding) respectively. Note the plans differ in limits — see the tables above. FormBuilder Pro, for reference, is $39 / month for 10,000 responses.
Google Forms offers a free plan (Unlimited forms & responses · 15 GB shared Drive storage · Google footer · no admin controls). Forms itself is free with any Google account. Business features come with a Google Workspace subscription, priced per user per month (annual commitment; monthly "Flexible" billing costs about 20% more). Google was running a 50%-off first-year promo for the first 20 seats through Nov 30, 2026.
Wufoo offers a free plan (5 forms · 100 entries / mo · 10 fields per form · 1 user · no file uploads · Wufoo branding). Annual prices shown (Wufoo lists them as monthly equivalents at a 25% discount); month-to-month billing costs more. Entry caps are per month across the account.
Google Forms payments: No. Wufoo payments: Yes (Stripe, Square, PayPal, Authorize.net; Professional+). FormBuilder collects Stripe payments to your own account with no platform fee on every plan, including free.
Google Forms HIPAA / BAA: Yes (BAA via paid Workspace plans). Wufoo HIPAA / BAA: No. FormBuilder's HIPAA plan with BAA ($99 / month) is currently rolling out.
Google Forms is google's free, no-frills form and survey tool — unlimited forms and responses for anyone with a Google account, wired straight into Sheets and Drive. Wufoo is one of the original hosted form builders — simple, dependable, and priced by monthly entries and form count. Google Forms is best for anyone who needs a free survey or sign-up sheet in five minutes; Wufoo is best for small businesses and nonprofits that want a simple, dependable form with a payment field.
FormBuilder is worth a look if you want an AI generator that drafts forms from a sentence, 100 free responses a month with overflow held rather than lost, Stripe payments with no platform fee, and a flat $39 / month Pro plan for 10,000 responses. See our full FormBuilder vs Google Forms and FormBuilder vs Wufoo comparisons.
Last reviewed August 2026. Spotted something out of date? Tell us and we'll fix it.
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