Two popular form builders compared on the same 25-row feature matrix and pricing, with FormBuilder shown as a third column so you can see another option to consider.
Overview
Paperform takes a different approach from most builders: you write a form the way you would write a document. Headings, images, paragraphs and questions live in one free-flowing editor, so a Paperform can double as a landing page, a product page or a booking page. That editing model is the product's identity — it produces attractive, content-rich forms without a separate page builder.
Its commercial features are unusually deep for a form tool. Native payments through Stripe, Square, PayPal, Braintree and Mollie, a product catalogue with quantities and coupons, appointment scheduling, calculations, and an AI calculations assistant make it a genuine fit for taking orders, deposits and registrations. It also ships a sibling e-signature product, Papersign, plus a native integrations catalogue alongside Zapier and Make.
Fillout is a newer form builder built around one idea: your form should live on top of the database you already use. Connect an Airtable base, Notion database, HubSpot object, Salesforce record or Google Sheet, and Fillout maps fields both ways — it can prefill from existing records, create new ones, and update them on submit. For teams running operations out of Airtable or Notion it is often the missing "front door" for their data.
The builder itself is polished and quick, with a large field catalogue (50+ types including payments, scheduling, signatures and PDF generation), conditional logic, calculations, multi-page flows, quizzes and a growing set of AI features for drafting forms. It also supports login-gated forms, partial-submission capture and PDF output, which pushes it toward internal tools and client portals as much as public forms.
Pricing
In each vendor's own terms; Paperform checked 2026-08-17, Fillout checked 2026-08-17. FormBuilder: free plan (5 forms, 100 responses / mo) and Pro at $39 / month or $390 / year.
Feature comparison
25 capabilities across building, design, data workflow and security.
| Feature | PPaperform | FFillout | FFormBuilder |
|---|---|---|---|
| Building | |||
| AI form generation from a prompt | YesAI form builder + AI calculations assistant | YesAI form builder | Yes |
| Drag-and-drop visual builder | PartialDocument-style editor; blocks, not a canvas | Yes | Yes |
| Template library | Yes700+ | YesLarge gallery incl. Airtable / Notion templates | Yes300+ |
| Conditional logic / branching | YesQuestions, content, emails & summaries | Yes | Yes |
| Multi-page / multi-step forms | Yes | Yes | YesPro |
| Calculations & scoring | YesCalculations field & scoring | YesCalculations, quizzes & scoring | YesCalculation field + auto-graded quizzes |
| File uploads | Yes100 MB free · 1 GB Essentials · 10 GB Pro | Yes20 MB free · 1 GB+ on Business | Yes100 MB free · 1 GB Pro |
| Payment collection | YesStripe, Square, PayPal, Braintree, Mollie; products & coupons | YesStripe; free plan | YesStripe — paid to your own account, no platform fee |
| E-signature field | YesSignature field; Papersign for documents | YesStarter, $15 / mo | Yes |
| Design | |||
| Custom themes & branding | YesThemes free; custom CSS on Pro | YesThemes on Starter; fonts & CSS on Pro | YesPro |
| Remove vendor badge | YesPro, $49 / mo | YesPro, $40 / mo | YesPro, $39 |
| Custom domain | Partial+$20 / mo per domain on Pro; 1 included on Business | YesBusiness, $75 / mo | Yes |
| Embed on any site | Yes | Yes | Yes |
| Data & workflow | |||
| Free-plan monthly responses | Partial30 / mo | Yes1,000 / mo | Partial100 / mo, overflow held |
| Over-limit responses kept (not rejected) | NoUpgrade or buy top-ups to avoid disruption | NoForm stops accepting at limit | Yes |
| Email notifications & autoresponders | Yes | YesCustom emails on Pro | Yes |
| Webhooks | YesPro and above | Yes | YesAll plans |
| Zapier / native integrations | Yes2,000+ via native, Zapier & Make | YesNative Airtable / Notion / HubSpot / Salesforce / Sheets + Zapier & Make | Yes6,000+ apps |
| Built-in analytics (views, drop-off) | YesPaperform Analytics on Pro+ | YesBusiness | Yes |
| CSV / spreadsheet export | Yes | Yes | Yes |
| Team workspaces & collaboration | Yes3 users on Pro; 5 + $9 / user on Business | YesUnlimited seats & workspaces on all plans | Yes |
| Security | |||
| Password-protected forms | YesPaid plans | YesLogin / password forms on Starter | YesPro |
| HIPAA / BAA | NoNo BAA offered | YesEnterprise only | PartialHIPAA plan coming soon |
| GDPR tooling & DPA | Yes | Yes | Yes |
| SSO / SAML | YesBusiness only | YesEnterprise | PartialEnterprise |
Another option to consider
AI-first form builder with a generous free plan, held (never lost) responses, and 6,000+ integrations. Describe the form you need, the AI drafts it, and you refine it with logic, multi-page layouts, uploads, signatures and Stripe payments. Free plan: 5 forms and 100 responses a month with overflow held, never lost. Pro: $39 / month for 100 forms and 10,000 responses with the badge removed.
Questions
Fillout's entry paid plan (Starter at $15 / month (annual)) is cheaper than Paperform's (Essentials at $24 / month (annual)). Both offer a free plan (1,000 responses / mo · unlimited forms & seats · 20 MB uploads · Fillout branding) and a free plan (30 submissions / mo · unlimited forms · 1 user · 100 MB · Paperform branding · 5 payment submissions / mo) respectively. Note the plans differ in limits — see the tables above. FormBuilder Pro, for reference, is $39 / month for 10,000 responses.
Paperform offers a free plan (30 submissions / mo · unlimited forms · 1 user · 100 MB · Paperform branding · 5 payment submissions / mo). Prices shown are per month billed annually; month-to-month billing is higher. Submission limits are pooled per year, with paid top-ups available. 7-day free trial on paid plans.
Fillout offers a free plan (1,000 responses / mo · unlimited forms & seats · 20 MB uploads · Fillout branding). Prices shown are per month on annual billing (about 20% less than monthly). All plans include unlimited forms and unlimited seats; the meaningful limits are monthly responses and features.
Paperform payments: Yes (Stripe, Square, PayPal, Braintree, Mollie; products & coupons). Fillout payments: Yes (Stripe; free plan). FormBuilder collects Stripe payments to your own account with no platform fee on every plan, including free.
Paperform HIPAA / BAA: No (No BAA offered). Fillout HIPAA / BAA: Yes (Enterprise only). FormBuilder's HIPAA plan with BAA ($99 / month) is currently rolling out.
Paperform is a document-style form builder where you type a form like a page — great for order forms, bookings and payments, priced by yearly submissions. Fillout is a fast, modern form builder whose signature trick is writing responses straight into Airtable, Notion, HubSpot, Salesforce and Google Sheets — with a very generous free plan. Paperform is best for small businesses selling products, taking bookings or collecting deposits through a form; Fillout is best for teams that run on Airtable, Notion, HubSpot or Salesforce and want forms that write directly to those records.
FormBuilder is worth a look if you want an AI generator that drafts forms from a sentence, 100 free responses a month with overflow held rather than lost, Stripe payments with no platform fee, and a flat $39 / month Pro plan for 10,000 responses. See our full FormBuilder vs Paperform and FormBuilder vs Fillout comparisons.
Last reviewed August 2026. Spotted something out of date? Tell us and we'll fix it.
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