Two popular form builders compared on the same 25-row feature matrix and pricing, with FormBuilder shown as a third column so you can see another option to consider.
Overview
SurveyMonkey (owned by Momentive, which returned to the SurveyMonkey name) is one of the oldest and best-known online survey tools. Its core is a survey builder backed by a large question bank, hundreds of expert-written templates (NPS, CSAT, employee engagement, event feedback, market research) and a results dashboard that goes further than most form tools: filters, crosstabs, statistical significance, sentiment and thematic analysis of open-text answers.
Around the builder sits a research and feedback suite: SurveyMonkey Audience for buying respondents from a panel, always-on feedback programs, multilingual surveys, block randomisation, and integrations with Salesforce, HubSpot, Microsoft Teams, Slack, Tableau, Zapier and roughly 200 other apps. Team plans add shared brand assets, roles and permissions; Enterprise adds SSO, governance and regional data centres.
FormGrid is an independent form and survey builder whose pitch is looks and logic for free. The free plan includes unlimited forms and unlimited responses, an AI assistant that drafts a form (questions, logic and design) from a text description, custom themes, a flexible grid layout system, and a fairly deep logic set — conditional questions, repeatable sections, answer piping, calculations, hidden fields and page navigation. Responses land in a built-in analytics dashboard with CSV / XLSX export.
The paid tiers are about working with other people and looking like yourself. Plus ($29 / month as listed by third-party directories; annual billing saves up to 34%) adds team collaboration, custom emails, a custom domain, hiding the FormGrid badge, 30-day version history and 100 MB uploads. Business ($79 / month) adds workspaces, roles and permissions, 90-day history and 1 GB uploads. Integrations cover Zapier, Make, Airtable, Notion, Google Sheets and webhooks. Data is hosted in Europe and the product is GDPR-oriented.
Pricing
In each vendor's own terms; SurveyMonkey checked 2026-08-17, FormGrid checked 2026-08-18. FormBuilder: free plan (5 forms, 100 responses / mo) and Pro at $39 / month or $390 / year.
Feature comparison
25 capabilities across building, design, data workflow and security.
| Feature | SSurveyMonkey | FFormGrid | FFormBuilder |
|---|---|---|---|
| Building | |||
| AI form generation from a prompt | YesBuild with AI, on all plans | YesDraft & edit with AI, free | Yes |
| Drag-and-drop visual builder | PartialQuestion-list builder with drag reordering | YesGrid layout system | Yes |
| Template library | YesHundreds, research-focused | YesThemes & templates | Yes300+ |
| Conditional logic / branching | YesSkip logic Standard+; advanced logic Advantage+ | YesFree, incl. piping & hidden fields | Yes |
| Multi-page / multi-step forms | Yes | YesPage navigation, free | YesPro |
| Calculations & scoring | PartialQuiz scoring; no calculated fields | YesCalculations, free | YesCalculation field + auto-graded quizzes |
| File uploads | YesPaid plans only | Yes10 MB free · 100 MB Plus · 1 GB Business | Yes100 MB free · 1 GB Pro |
| Payment collection | YesStripe, Advantage+ | NoNot an advertised feature | YesStripe — paid to your own account, no platform fee |
| E-signature field | No | YesSignature field listed | Yes |
| Design | |||
| Custom themes & branding | YesCustom design Standard+; premium themes Advantage+ | YesCustom themes free | YesPro |
| Remove vendor badge | PartialCustom footer on paid; full white-label on Premier, $139 / mo | YesPlus | YesPro, $39 |
| Custom domain | PartialCustom subdomain, Enterprise | YesPlus | Yes |
| Embed on any site | Yes | YesEmbeds & pop-ups | Yes |
| Data & workflow | |||
| Free-plan monthly responses | PartialSmall per-survey cap; over-limit responses deleted | YesUnlimited | Partial100 / mo, overflow held |
| Over-limit responses kept (not rejected) | NoOver-limit responses deleted; $0.15 each on paid plans | YesNo cap to exceed | Yes |
| Email notifications & autoresponders | YesEmail invitations Standard+ | YesNotifications free; custom emails on Plus | Yes |
| Webhooks | YesVia API / paid plans | Yes | YesAll plans |
| Zapier / native integrations | Yes200+ integrations + Zapier | YesZapier, Make, Airtable, Notion, Sheets | Yes6,000+ apps |
| Built-in analytics (views, drop-off) | YesStrongest in class: filters, crosstabs, significance | YesBuilt-in dashboard | Yes |
| CSV / spreadsheet export | YesPaid plans only | YesCSV / XLSX | Yes |
| Team workspaces & collaboration | YesTeam plans, 3-user minimum | YesCollaboration on Plus; workspaces & roles on Business | Yes |
| Security | |||
| Password-protected forms | YesPaid plans | PartialNot listed; check vendor | YesPro |
| HIPAA / BAA | YesEnterprise only | NoNo BAA offered | PartialHIPAA plan coming soon |
| GDPR tooling & DPA | Yes | YesEU hosting, GDPR-oriented | Yes |
| SSO / SAML | YesEnterprise | No | PartialEnterprise |
Another option to consider
AI-first form builder with a generous free plan, held (never lost) responses, and 6,000+ integrations. Describe the form you need, the AI drafts it, and you refine it with logic, multi-page layouts, uploads, signatures and Stripe payments. Free plan: 5 forms and 100 responses a month with overflow held, never lost. Pro: $39 / month for 100 forms and 10,000 responses with the badge removed.
Questions
FormGrid's entry paid plan (Plus at $29 / month (per directories)) is cheaper than SurveyMonkey's (Standard Monthly at $99 / month (monthly)). Both offer a free plan (Unlimited forms & responses · AI drafting · custom themes · logic · 10 MB uploads · unlimited team members · FormGrid badge) and a free plan (Unlimited surveys · 10 questions / survey · limited responses / survey (widely reported as 25) · no exports, logic or custom design) respectively. Note the plans differ in limits — see the tables above. FormBuilder Pro, for reference, is $39 / month for 10,000 responses.
SurveyMonkey offers a free plan (Unlimited surveys · 10 questions / survey · limited responses / survey (widely reported as 25) · no exports, logic or custom design). Individual plans are for 1 user. Advantage and Premier are billed annually; the Standard plan is the only monthly option. Responses over your allowance cost $0.15 each. Team plans (Team Advantage $30 / user / mo, Team Premier $92 / user / mo, 3-user minimum) are billed annually; Enterprise is custom.
FormGrid offers a free plan (Unlimited forms & responses · AI drafting · custom themes · logic · 10 MB uploads · unlimited team members · FormGrid badge). The vendor pricing page shows plan contents but the dollar amounts we could confirm come from third-party listings (Plus $29, Business $79 per month); annual billing is advertised as saving up to 34%. Check vendor pricing before deciding.
SurveyMonkey payments: Yes (Stripe, Advantage+). FormGrid payments: No (Not an advertised feature). FormBuilder collects Stripe payments to your own account with no platform fee on every plan, including free.
SurveyMonkey HIPAA / BAA: Yes (Enterprise only). FormGrid HIPAA / BAA: No (No BAA offered). FormBuilder's HIPAA plan with BAA ($99 / month) is currently rolling out.
SurveyMonkey is the long-running survey platform for market research, customer feedback and employee engagement, with a large question bank and serious analysis tools. FormGrid is a small, design-led form builder that gives away unlimited forms and responses with AI drafting, and charges only for team features, custom domains and badge removal. SurveyMonkey is best for market researchers and CX teams who need statistical analysis, crosstabs and open-text theming; FormGrid is best for designers, makers and small teams who want unusually pretty forms for free.
FormBuilder is worth a look if you want an AI generator that drafts forms from a sentence, 100 free responses a month with overflow held rather than lost, Stripe payments with no platform fee, and a flat $39 / month Pro plan for 10,000 responses. See our full FormBuilder vs SurveyMonkey and FormBuilder vs FormGrid comparisons.
Last reviewed August 2026. Spotted something out of date? Tell us and we'll fix it.
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