Two popular form builders compared on the same 25-row feature matrix and pricing, with FormBuilder shown as a third column so you can see another option to consider.
Overview
SurveyMonkey (owned by Momentive, which returned to the SurveyMonkey name) is one of the oldest and best-known online survey tools. Its core is a survey builder backed by a large question bank, hundreds of expert-written templates (NPS, CSAT, employee engagement, event feedback, market research) and a results dashboard that goes further than most form tools: filters, crosstabs, statistical significance, sentiment and thematic analysis of open-text answers.
Around the builder sits a research and feedback suite: SurveyMonkey Audience for buying respondents from a panel, always-on feedback programs, multilingual surveys, block randomisation, and integrations with Salesforce, HubSpot, Microsoft Teams, Slack, Tableau, Zapier and roughly 200 other apps. Team plans add shared brand assets, roles and permissions; Enterprise adds SSO, governance and regional data centres.
forms.app is a general-purpose builder for forms, surveys, quizzes and simple order forms. It ships a very large template gallery, 30+ field types, conditional logic, calculators, e-signatures, payment fields and its own AI assistant ("forms.app AI") that drafts a form from a prompt. Forms can be published as a standard page, a conversational one-question-at-a-time flow, or a pop-up, and every plan can connect to Google Sheets, Slack, Zapier and a growing native integration list.
Its pricing model is the interesting bit. Instead of metering responses, forms.app meters the number of forms and file storage: the free plan allows 5 forms with unlimited responses (subject to fair use) and 10 MB storage, Basic ($29 / mo, $19 annual) allows 25 forms and removes branding, Pro ($39 / mo, $29 annual) allows unlimited forms with 100 GB storage and a custom subdomain, and Premium ($79 / mo, $59 annual) adds a true custom domain and 1 TB. There is a 90-day refund guarantee and a 50% discount for non-profits and education.
Pricing
In each vendor's own terms; SurveyMonkey checked 2026-08-17, forms.app checked 2026-08-18. FormBuilder: free plan (5 forms, 100 responses / mo) and Pro at $39 / month or $390 / year.
Feature comparison
25 capabilities across building, design, data workflow and security.
| Feature | SSurveyMonkey | fforms.app | FFormBuilder |
|---|---|---|---|
| Building | |||
| AI form generation from a prompt | YesBuild with AI, on all plans | Yesforms.app AI, all plans | Yes |
| Drag-and-drop visual builder | PartialQuestion-list builder with drag reordering | Yes | Yes |
| Template library | YesHundreds, research-focused | YesVery large gallery (thousands) | Yes300+ |
| Conditional logic / branching | YesSkip logic Standard+; advanced logic Advantage+ | YesAll plans | Yes |
| Multi-page / multi-step forms | Yes | Yes | YesPro |
| Calculations & scoring | PartialQuiz scoring; no calculated fields | YesCalculator & quiz scoring | YesCalculation field + auto-graded quizzes |
| File uploads | YesPaid plans only | Yes10 MB storage free · 10 GB–1 TB paid | Yes100 MB free · 1 GB Pro |
| Payment collection | YesStripe, Advantage+ | YesStripe & PayPal, all plans | YesStripe — paid to your own account, no platform fee |
| E-signature field | No | YesAll plans | Yes |
| Design | |||
| Custom themes & branding | YesCustom design Standard+; premium themes Advantage+ | YesThemes free; custom CSS on Pro | YesPro |
| Remove vendor badge | PartialCustom footer on paid; full white-label on Premier, $139 / mo | YesBasic, $29 / mo | YesPro, $39 |
| Custom domain | PartialCustom subdomain, Enterprise | YesPremium, $79 / mo (subdomain on Pro) | Yes |
| Embed on any site | Yes | Yes | Yes |
| Data & workflow | |||
| Free-plan monthly responses | PartialSmall per-survey cap; over-limit responses deleted | YesUnlimited (fair use), 5 forms | Partial100 / mo, overflow held |
| Over-limit responses kept (not rejected) | NoOver-limit responses deleted; $0.15 each on paid plans | YesNo response cap to exceed | Yes |
| Email notifications & autoresponders | YesEmail invitations Standard+ | YesCustomised emails on paid plans | Yes |
| Webhooks | YesVia API / paid plans | YesWebhooks; public API on roadmap | YesAll plans |
| Zapier / native integrations | Yes200+ integrations + Zapier | YesZapier, Make, Sheets, Slack + natives | Yes6,000+ apps |
| Built-in analytics (views, drop-off) | YesStrongest in class: filters, crosstabs, significance | PartialBasic stats free; drop-off on Pro | Yes |
| CSV / spreadsheet export | YesPaid plans only | Yes | Yes |
| Team workspaces & collaboration | YesTeam plans, 3-user minimum | YesUnlimited team members | Yes |
| Security | |||
| Password-protected forms | YesPaid plans | YesPassword / access controls | YesPro |
| HIPAA / BAA | YesEnterprise only | NoNo BAA offered | PartialHIPAA plan coming soon |
| GDPR tooling & DPA | Yes | YesEU company, GDPR tooling | Yes |
| SSO / SAML | YesEnterprise | No | PartialEnterprise |
Another option to consider
AI-first form builder with a generous free plan, held (never lost) responses, and 6,000+ integrations. Describe the form you need, the AI drafts it, and you refine it with logic, multi-page layouts, uploads, signatures and Stripe payments. Free plan: 5 forms and 100 responses a month with overflow held, never lost. Pro: $39 / month for 100 forms and 10,000 responses with the badge removed.
Questions
forms.app's entry paid plan (Basic at $29 / month ($19 annual)) is cheaper than SurveyMonkey's (Standard Monthly at $99 / month (monthly)). Both offer a free plan (5 forms · unlimited responses (fair use) · 10 MB storage · AI, logic, payments, signatures · forms.app branding) and a free plan (Unlimited surveys · 10 questions / survey · limited responses / survey (widely reported as 25) · no exports, logic or custom design) respectively. Note the plans differ in limits — see the tables above. FormBuilder Pro, for reference, is $39 / month for 10,000 responses.
SurveyMonkey offers a free plan (Unlimited surveys · 10 questions / survey · limited responses / survey (widely reported as 25) · no exports, logic or custom design). Individual plans are for 1 user. Advantage and Premier are billed annually; the Standard plan is the only monthly option. Responses over your allowance cost $0.15 each. Team plans (Team Advantage $30 / user / mo, Team Premier $92 / user / mo, 3-user minimum) are billed annually; Enterprise is custom.
forms.app offers a free plan (5 forms · unlimited responses (fair use) · 10 MB storage · AI, logic, payments, signatures · forms.app branding). Monthly prices shown; annual billing is roughly a third less (Basic $19, Pro $29, Premium $59 per month). Responses are unlimited on all plans within fair use — forms.app meters forms and storage instead. Check vendor pricing for current numbers.
SurveyMonkey payments: Yes (Stripe, Advantage+). forms.app payments: Yes (Stripe & PayPal, all plans). FormBuilder collects Stripe payments to your own account with no platform fee on every plan, including free.
SurveyMonkey HIPAA / BAA: Yes (Enterprise only). forms.app HIPAA / BAA: No (No BAA offered). FormBuilder's HIPAA plan with BAA ($99 / month) is currently rolling out.
SurveyMonkey is the long-running survey platform for market research, customer feedback and employee engagement, with a large question bank and serious analysis tools. forms.app is a broad, template-heavy form and survey builder that prices by number of forms and storage rather than responses, with an AI generator and payments on every plan including free. SurveyMonkey is best for market researchers and CX teams who need statistical analysis, crosstabs and open-text theming; forms.app is best for small businesses and educators who need a lot of responses on a handful of forms without paying.
FormBuilder is worth a look if you want an AI generator that drafts forms from a sentence, 100 free responses a month with overflow held rather than lost, Stripe payments with no platform fee, and a flat $39 / month Pro plan for 10,000 responses. See our full FormBuilder vs SurveyMonkey and FormBuilder vs forms.app comparisons.
Last reviewed August 2026. Spotted something out of date? Tell us and we'll fix it.
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