Two popular form builders compared on the same 25-row feature matrix and pricing, with FormBuilder shown as a third column so you can see another option to consider.
Overview
SurveyMonkey (owned by Momentive, which returned to the SurveyMonkey name) is one of the oldest and best-known online survey tools. Its core is a survey builder backed by a large question bank, hundreds of expert-written templates (NPS, CSAT, employee engagement, event feedback, market research) and a results dashboard that goes further than most form tools: filters, crosstabs, statistical significance, sentiment and thematic analysis of open-text answers.
Around the builder sits a research and feedback suite: SurveyMonkey Audience for buying respondents from a panel, always-on feedback programs, multilingual surveys, block randomisation, and integrations with Salesforce, HubSpot, Microsoft Teams, Slack, Tableau, Zapier and roughly 200 other apps. Team plans add shared brand assets, roles and permissions; Enterprise adds SSO, governance and regional data centres.
OrbitForms is less a form builder than a lead-capture stack with a form on the front. The core is a drag-and-drop form and conversational "Flow" builder with conditional logic, multi-page forms and file uploads, but the reason it exists is what happens after submit: a calendar-synced scheduler (Google Calendar / Outlook, Zoom / Meet links, round-robin and group booking), an "AI SDR" that scores and routes leads against your ideal-customer rules, a visual workflow builder, multi-channel email and SMS sequences, and a contact database with tagging and ownership.
Pricing is aimed at sales and marketing teams rather than individuals. There is a 7-day free trial but no free tier. Pro is $29 a month ($23.20 annual) for up to 10 forms and 1,000 responses a month with branding removed, custom CSS, Slack and webhooks, and 3 workflows. Business is $149 a month ($119.20 annual) for unlimited forms, 10,000 responses, scheduling, AI-agent workflows, lead classification, A/B testing and partial submissions. Advanced is $249 a month ($199.20 annual) for 100,000 responses, sequences, SMS and custom domains. Integrations include Clay, HubSpot, Slack, Zapier, Google Sheets, Notion and Salesmsg.
Pricing
In each vendor's own terms; SurveyMonkey checked 2026-08-17, OrbitForms checked 2026-08-18. FormBuilder: free plan (5 forms, 100 responses / mo) and Pro at $39 / month or $390 / year.
Feature comparison
25 capabilities across building, design, data workflow and security.
| Feature | SSurveyMonkey | OOrbitForms | FFormBuilder |
|---|---|---|---|
| Building | |||
| AI form generation from a prompt | YesBuild with AI, on all plans | YesAI-native; AI credits metered on Business+ | Yes |
| Drag-and-drop visual builder | PartialQuestion-list builder with drag reordering | YesStandard & conversational "Flow" forms | Yes |
| Template library | YesHundreds, research-focused | PartialTemplates for lead-gen use cases | Yes300+ |
| Conditional logic / branching | YesSkip logic Standard+; advanced logic Advantage+ | YesConditional routing | Yes |
| Multi-page / multi-step forms | Yes | Yes | YesPro |
| Calculations & scoring | PartialQuiz scoring; no calculated fields | PartialLead scoring; no calculator / quiz grading advertised | YesCalculation field + auto-graded quizzes |
| File uploads | YesPaid plans only | YesLimits not published | Yes100 MB free · 1 GB Pro |
| Payment collection | YesStripe, Advantage+ | NoNot an advertised feature | YesStripe — paid to your own account, no platform fee |
| E-signature field | No | NoNot an advertised feature | Yes |
| Design | |||
| Custom themes & branding | YesCustom design Standard+; premium themes Advantage+ | YesCustom CSS on Pro | YesPro |
| Remove vendor badge | PartialCustom footer on paid; full white-label on Premier, $139 / mo | YesPro, $29 / mo | YesPro, $39 |
| Custom domain | PartialCustom subdomain, Enterprise | YesAdvanced, $249 / mo | Yes |
| Embed on any site | Yes | Yes | Yes |
| Data & workflow | |||
| Free-plan monthly responses | PartialSmall per-survey cap; over-limit responses deleted | NoNo free plan; 7-day trial | Partial100 / mo, overflow held |
| Over-limit responses kept (not rejected) | NoOver-limit responses deleted; $0.15 each on paid plans | NoResponse caps per plan | Yes |
| Email notifications & autoresponders | YesEmail invitations Standard+ | YesWorkflows, sequences & SMS on higher tiers | Yes |
| Webhooks | YesVia API / paid plans | YesPro | YesAll plans |
| Zapier / native integrations | Yes200+ integrations + Zapier | YesZapier, HubSpot, Clay, Slack, Sheets, Notion | Yes6,000+ apps |
| Built-in analytics (views, drop-off) | YesStrongest in class: filters, crosstabs, significance | YesUTM, geo, device; A/B testing on Business | Yes |
| CSV / spreadsheet export | YesPaid plans only | Yes | Yes |
| Team workspaces & collaboration | YesTeam plans, 3-user minimum | YesUnlimited team members on all plans | Yes |
| Security | |||
| Password-protected forms | YesPaid plans | PartialNot listed; check vendor | YesPro |
| HIPAA / BAA | YesEnterprise only | NoNot offered | PartialHIPAA plan coming soon |
| GDPR tooling & DPA | Yes | YesGDPR compliance stated | Yes |
| SSO / SAML | YesEnterprise | PartialMFA listed; SSO not published | PartialEnterprise |
Another option to consider
AI-first form builder with a generous free plan, held (never lost) responses, and 6,000+ integrations. Describe the form you need, the AI drafts it, and you refine it with logic, multi-page layouts, uploads, signatures and Stripe payments. Free plan: 5 forms and 100 responses a month with overflow held, never lost. Pro: $39 / month for 100 forms and 10,000 responses with the badge removed.
Questions
SurveyMonkey's entry paid plan (Standard Monthly at $99 / month (monthly)) is cheaper than OrbitForms's (Business at $149 / month ($119.20 annual)). Both offer a free plan (Unlimited surveys · 10 questions / survey · limited responses / survey (widely reported as 25) · no exports, logic or custom design) and a free plan (10 forms · 1,000 responses / mo · unlimited team members · remove branding · custom CSS · Slack & webhooks · 3 workflows) respectively. Note the plans differ in limits — see the tables above. FormBuilder Pro, for reference, is $39 / month for 10,000 responses.
SurveyMonkey offers a free plan (Unlimited surveys · 10 questions / survey · limited responses / survey (widely reported as 25) · no exports, logic or custom design). Individual plans are for 1 user. Advantage and Premier are billed annually; the Standard plan is the only monthly option. Responses over your allowance cost $0.15 each. Team plans (Team Advantage $30 / user / mo, Team Premier $92 / user / mo, 3-user minimum) are billed annually; Enterprise is custom.
OrbitForms offers a free plan (10 forms · 1,000 responses / mo · unlimited team members · remove branding · custom CSS · Slack & webhooks · 3 workflows). Monthly billing shown; annual billing saves 20% ($23.20 / $119.20 / $199.20 per month). No free plan — 7-day free trial, no card required. Check vendor pricing for current numbers.
SurveyMonkey payments: Yes (Stripe, Advantage+). OrbitForms payments: No (Not an advertised feature). FormBuilder collects Stripe payments to your own account with no platform fee on every plan, including free.
SurveyMonkey HIPAA / BAA: Yes (Enterprise only). OrbitForms HIPAA / BAA: No (Not offered). FormBuilder's HIPAA plan with BAA ($99 / month) is currently rolling out.
SurveyMonkey is the long-running survey platform for market research, customer feedback and employee engagement, with a large question bank and serious analysis tools. OrbitForms is an AI-native lead-capture platform that bundles forms, meeting scheduling, an AI lead qualifier, workflows and email/SMS sequences for revenue teams — with no free plan. SurveyMonkey is best for market researchers and CX teams who need statistical analysis, crosstabs and open-text theming; OrbitForms is best for b2B sales and marketing teams that want form → qualify → book-a-meeting in one tool.
FormBuilder is worth a look if you want an AI generator that drafts forms from a sentence, 100 free responses a month with overflow held rather than lost, Stripe payments with no platform fee, and a flat $39 / month Pro plan for 10,000 responses. See our full FormBuilder vs SurveyMonkey and FormBuilder vs OrbitForms comparisons.
Last reviewed August 2026. Spotted something out of date? Tell us and we'll fix it.
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