Two popular form builders compared on the same 25-row feature matrix and pricing, with FormBuilder shown as a third column so you can see another option to consider.
Overview
Tally builds forms the way Notion builds pages: you open a blank document, start typing, and hit "/" to insert questions, layout blocks and logic. There is no separate field palette or property panel to learn, and the result renders as a clean, text-first form. That editing model is the reason people fall for it — it is genuinely the fastest way to knock out a simple form if you already think in documents.
The commercial model is unusually generous. Unlimited forms and unlimited submissions are free, and so are most of the things other builders gate: conditional logic, calculations, answer piping, payments via Stripe, signatures, file uploads (10 MB per file), password protection, webhooks and native integrations with Notion, Google Sheets, Airtable, Zapier and Make. Tally Pro ($29 / mo, or $24 on annual) exists mainly to remove branding, add custom domains, capture partial submissions and unlock team workspaces. Tally Business ($89 / mo, or $74 on annual) adds data-retention controls and email verification.
FormGrid is an independent form and survey builder whose pitch is looks and logic for free. The free plan includes unlimited forms and unlimited responses, an AI assistant that drafts a form (questions, logic and design) from a text description, custom themes, a flexible grid layout system, and a fairly deep logic set — conditional questions, repeatable sections, answer piping, calculations, hidden fields and page navigation. Responses land in a built-in analytics dashboard with CSV / XLSX export.
The paid tiers are about working with other people and looking like yourself. Plus ($29 / month as listed by third-party directories; annual billing saves up to 34%) adds team collaboration, custom emails, a custom domain, hiding the FormGrid badge, 30-day version history and 100 MB uploads. Business ($79 / month) adds workspaces, roles and permissions, 90-day history and 1 GB uploads. Integrations cover Zapier, Make, Airtable, Notion, Google Sheets and webhooks. Data is hosted in Europe and the product is GDPR-oriented.
Pricing
In each vendor's own terms; Tally checked 2026-08-17, FormGrid checked 2026-08-18. FormBuilder: free plan (5 forms, 100 responses / mo) and Pro at $39 / month or $390 / year.
Feature comparison
25 capabilities across building, design, data workflow and security.
| Feature | TTally | FFormGrid | FFormBuilder |
|---|---|---|---|
| Building | |||
| AI form generation from a prompt | No | YesDraft & edit with AI, free | Yes |
| Drag-and-drop visual builder | PartialNotion-style block editor; type "/" to insert | YesGrid layout system | Yes |
| Template library | Yes~200 community & official templates | YesThemes & templates | Yes300+ |
| Conditional logic / branching | Yes | YesFree, incl. piping & hidden fields | Yes |
| Multi-page / multi-step forms | YesPage-break block, free | YesPage navigation, free | YesPro |
| Calculations & scoring | YesCalculated fields, free | YesCalculations, free | YesCalculation field + auto-graded quizzes |
| File uploads | Yes10 MB / file free; larger on Pro | Yes10 MB free · 100 MB Plus · 1 GB Business | Yes100 MB free · 1 GB Pro |
| Payment collection | YesStripe, free | NoNot an advertised feature | YesStripe — paid to your own account, no platform fee |
| E-signature field | Yes | YesSignature field listed | Yes |
| Design | |||
| Custom themes & branding | PartialBasic themes free; custom CSS on Pro | YesCustom themes free | YesPro |
| Remove vendor badge | YesPro, $29 / mo | YesPlus | YesPro, $39 |
| Custom domain | YesPro | YesPlus | Yes |
| Embed on any site | Yes | YesEmbeds & pop-ups | Yes |
| Data & workflow | |||
| Free-plan monthly responses | YesUnlimited (fair use) | YesUnlimited | Partial100 / mo, overflow held |
| Over-limit responses kept (not rejected) | YesNo cap to exceed on free | YesNo cap to exceed | Yes |
| Email notifications & autoresponders | PartialSelf-notifications free; respondent emails via integrations | YesNotifications free; custom emails on Plus | Yes |
| Webhooks | YesFree | Yes | YesAll plans |
| Zapier / native integrations | YesZapier, Make, Notion, Sheets, Airtable, Slack | YesZapier, Make, Airtable, Notion, Sheets | Yes6,000+ apps |
| Built-in analytics (views, drop-off) | PartialSubmission counts free; visits & drop-off on Pro | YesBuilt-in dashboard | Yes |
| CSV / spreadsheet export | Yes | YesCSV / XLSX | Yes |
| Team workspaces & collaboration | YesPro | YesCollaboration on Plus; workspaces & roles on Business | Yes |
| Security | |||
| Password-protected forms | YesFree | PartialNot listed; check vendor | YesPro |
| HIPAA / BAA | NoNo BAA offered | NoNo BAA offered | PartialHIPAA plan coming soon |
| GDPR tooling & DPA | YesEU-hosted, DPA available | YesEU hosting, GDPR-oriented | Yes |
| SSO / SAML | PartialGoogle / Microsoft login; no SAML | No | PartialEnterprise |
Another option to consider
AI-first form builder with a generous free plan, held (never lost) responses, and 6,000+ integrations. Describe the form you need, the AI drafts it, and you refine it with logic, multi-page layouts, uploads, signatures and Stripe payments. Free plan: 5 forms and 100 responses a month with overflow held, never lost. Pro: $39 / month for 100 forms and 10,000 responses with the badge removed.
Questions
Tally's entry paid plan is Pro at $29 / month ($24 annual); FormGrid's is Plus at $29 / month (per directories). Compare the response and user limits above, since the plans are not like-for-like. FormBuilder Pro is $39 / month for 10,000 responses.
Tally offers a free plan (Unlimited forms & submissions (fair use) · logic, payments, signatures, uploads (10 MB / file), webhooks, integrations · Tally branding). Prices shown are monthly billing; annual billing gives "2 months off" (Pro $24 / mo, Business $74 / mo). Free plan is unlimited within Tally's fair-use policy.
FormGrid offers a free plan (Unlimited forms & responses · AI drafting · custom themes · logic · 10 MB uploads · unlimited team members · FormGrid badge). The vendor pricing page shows plan contents but the dollar amounts we could confirm come from third-party listings (Plus $29, Business $79 per month); annual billing is advertised as saving up to 34%. Check vendor pricing before deciding.
Tally payments: Yes (Stripe, free). FormGrid payments: No (Not an advertised feature). FormBuilder collects Stripe payments to your own account with no platform fee on every plan, including free.
Tally HIPAA / BAA: No (No BAA offered). FormGrid HIPAA / BAA: No (No BAA offered). FormBuilder's HIPAA plan with BAA ($99 / month) is currently rolling out.
Tally is the document-style form builder that gives away unlimited forms and submissions for free and charges only for branding, domains and team features. FormGrid is a small, design-led form builder that gives away unlimited forms and responses with AI drafting, and charges only for team features, custom domains and badge removal. Tally is best for indie makers, founders and Notion-first teams who want a free form that just works; FormGrid is best for designers, makers and small teams who want unusually pretty forms for free.
FormBuilder is worth a look if you want an AI generator that drafts forms from a sentence, 100 free responses a month with overflow held rather than lost, Stripe payments with no platform fee, and a flat $39 / month Pro plan for 10,000 responses. See our full FormBuilder vs Tally and FormBuilder vs FormGrid comparisons.
Last reviewed August 2026. Spotted something out of date? Tell us and we'll fix it.
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Start building freeFree plan · 100 responses / month · Upgrade to Pro for $39 when you're ready