Two popular form builders compared on the same 25-row feature matrix and pricing, with FormBuilder shown as a third column so you can see another option to consider.
Overview
Tally builds forms the way Notion builds pages: you open a blank document, start typing, and hit "/" to insert questions, layout blocks and logic. There is no separate field palette or property panel to learn, and the result renders as a clean, text-first form. That editing model is the reason people fall for it — it is genuinely the fastest way to knock out a simple form if you already think in documents.
The commercial model is unusually generous. Unlimited forms and unlimited submissions are free, and so are most of the things other builders gate: conditional logic, calculations, answer piping, payments via Stripe, signatures, file uploads (10 MB per file), password protection, webhooks and native integrations with Notion, Google Sheets, Airtable, Zapier and Make. Tally Pro ($29 / mo, or $24 on annual) exists mainly to remove branding, add custom domains, capture partial submissions and unlock team workspaces. Tally Business ($89 / mo, or $74 on annual) adds data-retention controls and email verification.
forms.app is a general-purpose builder for forms, surveys, quizzes and simple order forms. It ships a very large template gallery, 30+ field types, conditional logic, calculators, e-signatures, payment fields and its own AI assistant ("forms.app AI") that drafts a form from a prompt. Forms can be published as a standard page, a conversational one-question-at-a-time flow, or a pop-up, and every plan can connect to Google Sheets, Slack, Zapier and a growing native integration list.
Its pricing model is the interesting bit. Instead of metering responses, forms.app meters the number of forms and file storage: the free plan allows 5 forms with unlimited responses (subject to fair use) and 10 MB storage, Basic ($29 / mo, $19 annual) allows 25 forms and removes branding, Pro ($39 / mo, $29 annual) allows unlimited forms with 100 GB storage and a custom subdomain, and Premium ($79 / mo, $59 annual) adds a true custom domain and 1 TB. There is a 90-day refund guarantee and a 50% discount for non-profits and education.
Pricing
In each vendor's own terms; Tally checked 2026-08-17, forms.app checked 2026-08-18. FormBuilder: free plan (5 forms, 100 responses / mo) and Pro at $39 / month or $390 / year.
Feature comparison
25 capabilities across building, design, data workflow and security.
| Feature | TTally | fforms.app | FFormBuilder |
|---|---|---|---|
| Building | |||
| AI form generation from a prompt | No | Yesforms.app AI, all plans | Yes |
| Drag-and-drop visual builder | PartialNotion-style block editor; type "/" to insert | Yes | Yes |
| Template library | Yes~200 community & official templates | YesVery large gallery (thousands) | Yes300+ |
| Conditional logic / branching | Yes | YesAll plans | Yes |
| Multi-page / multi-step forms | YesPage-break block, free | Yes | YesPro |
| Calculations & scoring | YesCalculated fields, free | YesCalculator & quiz scoring | YesCalculation field + auto-graded quizzes |
| File uploads | Yes10 MB / file free; larger on Pro | Yes10 MB storage free · 10 GB–1 TB paid | Yes100 MB free · 1 GB Pro |
| Payment collection | YesStripe, free | YesStripe & PayPal, all plans | YesStripe — paid to your own account, no platform fee |
| E-signature field | Yes | YesAll plans | Yes |
| Design | |||
| Custom themes & branding | PartialBasic themes free; custom CSS on Pro | YesThemes free; custom CSS on Pro | YesPro |
| Remove vendor badge | YesPro, $29 / mo | YesBasic, $29 / mo | YesPro, $39 |
| Custom domain | YesPro | YesPremium, $79 / mo (subdomain on Pro) | Yes |
| Embed on any site | Yes | Yes | Yes |
| Data & workflow | |||
| Free-plan monthly responses | YesUnlimited (fair use) | YesUnlimited (fair use), 5 forms | Partial100 / mo, overflow held |
| Over-limit responses kept (not rejected) | YesNo cap to exceed on free | YesNo response cap to exceed | Yes |
| Email notifications & autoresponders | PartialSelf-notifications free; respondent emails via integrations | YesCustomised emails on paid plans | Yes |
| Webhooks | YesFree | YesWebhooks; public API on roadmap | YesAll plans |
| Zapier / native integrations | YesZapier, Make, Notion, Sheets, Airtable, Slack | YesZapier, Make, Sheets, Slack + natives | Yes6,000+ apps |
| Built-in analytics (views, drop-off) | PartialSubmission counts free; visits & drop-off on Pro | PartialBasic stats free; drop-off on Pro | Yes |
| CSV / spreadsheet export | Yes | Yes | Yes |
| Team workspaces & collaboration | YesPro | YesUnlimited team members | Yes |
| Security | |||
| Password-protected forms | YesFree | YesPassword / access controls | YesPro |
| HIPAA / BAA | NoNo BAA offered | NoNo BAA offered | PartialHIPAA plan coming soon |
| GDPR tooling & DPA | YesEU-hosted, DPA available | YesEU company, GDPR tooling | Yes |
| SSO / SAML | PartialGoogle / Microsoft login; no SAML | No | PartialEnterprise |
Another option to consider
AI-first form builder with a generous free plan, held (never lost) responses, and 6,000+ integrations. Describe the form you need, the AI drafts it, and you refine it with logic, multi-page layouts, uploads, signatures and Stripe payments. Free plan: 5 forms and 100 responses a month with overflow held, never lost. Pro: $39 / month for 100 forms and 10,000 responses with the badge removed.
Questions
Tally's entry paid plan is Pro at $29 / month ($24 annual); forms.app's is Basic at $29 / month ($19 annual). Compare the response and user limits above, since the plans are not like-for-like. FormBuilder Pro is $39 / month for 10,000 responses.
Tally offers a free plan (Unlimited forms & submissions (fair use) · logic, payments, signatures, uploads (10 MB / file), webhooks, integrations · Tally branding). Prices shown are monthly billing; annual billing gives "2 months off" (Pro $24 / mo, Business $74 / mo). Free plan is unlimited within Tally's fair-use policy.
forms.app offers a free plan (5 forms · unlimited responses (fair use) · 10 MB storage · AI, logic, payments, signatures · forms.app branding). Monthly prices shown; annual billing is roughly a third less (Basic $19, Pro $29, Premium $59 per month). Responses are unlimited on all plans within fair use — forms.app meters forms and storage instead. Check vendor pricing for current numbers.
Tally payments: Yes (Stripe, free). forms.app payments: Yes (Stripe & PayPal, all plans). FormBuilder collects Stripe payments to your own account with no platform fee on every plan, including free.
Tally HIPAA / BAA: No (No BAA offered). forms.app HIPAA / BAA: No (No BAA offered). FormBuilder's HIPAA plan with BAA ($99 / month) is currently rolling out.
Tally is the document-style form builder that gives away unlimited forms and submissions for free and charges only for branding, domains and team features. forms.app is a broad, template-heavy form and survey builder that prices by number of forms and storage rather than responses, with an AI generator and payments on every plan including free. Tally is best for indie makers, founders and Notion-first teams who want a free form that just works; forms.app is best for small businesses and educators who need a lot of responses on a handful of forms without paying.
FormBuilder is worth a look if you want an AI generator that drafts forms from a sentence, 100 free responses a month with overflow held rather than lost, Stripe payments with no platform fee, and a flat $39 / month Pro plan for 10,000 responses. See our full FormBuilder vs Tally and FormBuilder vs forms.app comparisons.
Last reviewed August 2026. Spotted something out of date? Tell us and we'll fix it.
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Start building freeFree plan · 100 responses / month · Upgrade to Pro for $39 when you're ready