Two popular form builders compared on the same 25-row feature matrix and pricing, with FormBuilder shown as a third column so you can see another option to consider.
Overview
Tally builds forms the way Notion builds pages: you open a blank document, start typing, and hit "/" to insert questions, layout blocks and logic. There is no separate field palette or property panel to learn, and the result renders as a clean, text-first form. That editing model is the reason people fall for it — it is genuinely the fastest way to knock out a simple form if you already think in documents.
The commercial model is unusually generous. Unlimited forms and unlimited submissions are free, and so are most of the things other builders gate: conditional logic, calculations, answer piping, payments via Stripe, signatures, file uploads (10 MB per file), password protection, webhooks and native integrations with Notion, Google Sheets, Airtable, Zapier and Make. Tally Pro ($29 / mo, or $24 on annual) exists mainly to remove branding, add custom domains, capture partial submissions and unlock team workspaces. Tally Business ($89 / mo, or $74 on annual) adds data-retention controls and email verification.
involve.me (originally brandquiz) is not a general form builder so much as an interactive-content builder. Its "funnels" are multi-step experiences — personality and product-recommendation quizzes, price and ROI calculators, lead-magnet surveys, payment and booking flows — that live on a hosted landing page, embed, or pop-up and push leads into your CRM or email tool. Outcome logic, answer scoring, calculators and A/B testing are core, and 350+ templates are built around marketing outcomes rather than form types.
The pricing reflects that focus. Plans are metered on live funnels and seats: Start (3 live funnels, 1 user), Grow (5 live funnels, 2 users, branding removed, 1 custom domain), and Scale (25 live funnels, 5 users, 3 custom domains, A/B testing, Salesforce), with Enterprise from $499 / month. On annual billing that is $29, $69 and $139 a month; month-to-month is roughly $49, $99 and $199. A free account allows 2 live funnels and 50 submissions or 500 visits a month with 30-day retention and no exports, integrations or logic jumps.
Pricing
In each vendor's own terms; Tally checked 2026-08-17, involve.me checked 2026-08-18. FormBuilder: free plan (5 forms, 100 responses / mo) and Pro at $39 / month or $390 / year.
Feature comparison
25 capabilities across building, design, data workflow and security.
| Feature | TTally | iinvolve.me | FFormBuilder |
|---|---|---|---|
| Building | |||
| AI form generation from a prompt | No | YesAI funnel generator, metered by credits | Yes |
| Drag-and-drop visual builder | PartialNotion-style block editor; type "/" to insert | Yes | Yes |
| Template library | Yes~200 community & official templates | Yes350+ marketing-oriented templates | Yes300+ |
| Conditional logic / branching | Yes | YesLogic jumps & outcomes on paid plans | Yes |
| Multi-page / multi-step forms | YesPage-break block, free | YesMulti-step funnels are the default | YesPro |
| Calculations & scoring | YesCalculated fields, free | YesCalculators & scoring are a core strength | YesCalculation field + auto-graded quizzes |
| File uploads | Yes10 MB / file free; larger on Pro | YesFile upload element on paid plans | Yes100 MB free · 1 GB Pro |
| Payment collection | YesStripe, free | YesStripe & PayPal from Start | YesStripe — paid to your own account, no platform fee |
| E-signature field | Yes | PartialNot a headline feature; check vendor | Yes |
| Design | |||
| Custom themes & branding | PartialBasic themes free; custom CSS on Pro | YesDeep design controls | YesPro |
| Remove vendor badge | YesPro, $29 / mo | YesGrow, $69 / mo (annual) | YesPro, $39 |
| Custom domain | YesPro | Yes1 on Grow · 3 on Scale | Yes |
| Embed on any site | Yes | YesEmbed, pop-up, hosted page | Yes |
| Data & workflow | |||
| Free-plan monthly responses | YesUnlimited (fair use) | Partial50 submissions or 500 visits / mo | Partial100 / mo, overflow held |
| Over-limit responses kept (not rejected) | YesNo cap to exceed on free | NoFunnel stops at the limit | Yes |
| Email notifications & autoresponders | PartialSelf-notifications free; respondent emails via integrations | YesEmail automations on paid plans | Yes |
| Webhooks | YesFree | YesPaid plans | YesAll plans |
| Zapier / native integrations | YesZapier, Make, Notion, Sheets, Airtable, Slack | YesZapier, Make, HubSpot, Klaviyo, Salesforce (Scale) | Yes6,000+ apps |
| Built-in analytics (views, drop-off) | PartialSubmission counts free; visits & drop-off on Pro | YesFunnel analytics; A/B testing on Scale | Yes |
| CSV / spreadsheet export | Yes | YesCSV / XLS on paid plans only | Yes |
| Team workspaces & collaboration | YesPro | Partial1 / 2 / 5 users by tier | Yes |
| Security | |||
| Password-protected forms | YesFree | PartialOTP verification on Scale | YesPro |
| HIPAA / BAA | NoNo BAA offered | NoNo BAA offered | PartialHIPAA plan coming soon |
| GDPR tooling & DPA | YesEU-hosted, DPA available | YesEU-hosted (Frankfurt), SOC 2 Type II | Yes |
| SSO / SAML | PartialGoogle / Microsoft login; no SAML | YesEnterprise only | PartialEnterprise |
Another option to consider
AI-first form builder with a generous free plan, held (never lost) responses, and 6,000+ integrations. Describe the form you need, the AI drafts it, and you refine it with logic, multi-page layouts, uploads, signatures and Stripe payments. Free plan: 5 forms and 100 responses a month with overflow held, never lost. Pro: $39 / month for 100 forms and 10,000 responses with the badge removed.
Questions
Tally's entry paid plan is Pro at $29 / month ($24 annual); involve.me's is Start at $29 / month (annual). Compare the response and user limits above, since the plans are not like-for-like. FormBuilder Pro is $39 / month for 10,000 responses.
Tally offers a free plan (Unlimited forms & submissions (fair use) · logic, payments, signatures, uploads (10 MB / file), webhooks, integrations · Tally branding). Prices shown are monthly billing; annual billing gives "2 months off" (Pro $24 / mo, Business $74 / mo). Free plan is unlimited within Tally's fair-use policy.
involve.me offers a free plan (2 live funnels · 50 submissions or 500 visits / mo · 30-day retention · no exports, integrations or logic jumps · involve.me branding). Prices shown are per month on annual billing; monthly billing is roughly $49 / $99 / $199. Plans are metered on live (published) funnels and users. Check vendor pricing for current numbers.
Tally payments: Yes (Stripe, free). involve.me payments: Yes (Stripe & PayPal from Start). FormBuilder collects Stripe payments to your own account with no platform fee on every plan, including free.
Tally HIPAA / BAA: No (No BAA offered). involve.me HIPAA / BAA: No (No BAA offered). FormBuilder's HIPAA plan with BAA ($99 / month) is currently rolling out.
Tally is the document-style form builder that gives away unlimited forms and submissions for free and charges only for branding, domains and team features. involve.me is a marketing-first builder for quizzes, calculators, lead funnels and surveys — priced per live funnel and aimed squarely at lead generation rather than everyday forms. Tally is best for indie makers, founders and Notion-first teams who want a free form that just works; involve.me is best for marketers building lead-qualification quizzes, product finders and calculators.
FormBuilder is worth a look if you want an AI generator that drafts forms from a sentence, 100 free responses a month with overflow held rather than lost, Stripe payments with no platform fee, and a flat $39 / month Pro plan for 10,000 responses. See our full FormBuilder vs Tally and FormBuilder vs involve.me comparisons.
Last reviewed August 2026. Spotted something out of date? Tell us and we'll fix it.
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Start building freeFree plan · 100 responses / month · Upgrade to Pro for $39 when you're ready