Freshsales is Freshworks’ AI-assisted CRM for fast-moving sales teams. With Zapier, every FormBuilder response flows into Freshsales the moment it's submitted — no code, no exports, no copy-paste.
Free on every plan · No credit card required
What teams automate
Send new leads from your forms straight into your sales pipeline.
Create or update contacts and deals in Freshsales the moment someone submits your lead capture or contact form
Route demo requests and quote inquiries into your Freshsales pipeline with every field mapped
Attach quiz scores and survey answers to contacts and deals in Freshsales for smarter lead scoring
Field mapping
In Zapier's editor, your form's actual fields appear by name — point each one at a Freshsales field once, and every future response follows the map.
Setup
Most people connect a form to Freshsales in under five minutes.
Create a form or start from 300+ templates — lead capture, intake, surveys, quizzes.
In Settings → API & Zapier, generate a key and copy it once.
In Zapier, pick FormBuilder's "New Form Response" trigger and connect with your key.
Add a Freshsales action, map your fields, turn it on. Done.
Questions
Create a free FormBuilder account, generate an API key in Settings → API & Zapier, then create a Zap in Zapier with FormBuilder's "New Form Response" trigger and a Freshsales action. Every new submission flows to Freshsales automatically.
Yes — Zapier connectivity is included on every FormBuilder plan, including the free plan. Zapier itself offers a free tier for simple two-step Zaps.
No. The connection is fully no-code: pick your form, map its fields to Freshsales in Zapier's editor, and turn the Zap on.
FormBuilder uses instant webhooks (REST hooks), so responses are delivered to Zapier — and on to Freshsales — within seconds of submission.
Yes. Add a Zapier filter on any answer — for example, only submissions where budget exceeds a threshold — or use FormBuilder's conditional logic to shape what gets asked in the first place.
Keep exploring
Build the form once. FormBuilder and Zapier deliver every response to Freshsales — while you do literally anything else.
Start freeUnlimited forms on the free plan · Set up in minutes