Keap (formerly Infusionsoft) pairs CRM with powerful small-business automation. With Zapier, every FormBuilder response flows into Keap the moment it's submitted — no code, no exports, no copy-paste.
Free on every plan · No credit card required
What teams automate
Send new leads from your forms straight into your sales pipeline.
Create or update contacts in Keap the moment someone submits your lead capture or contact form
Route demo requests and quote inquiries into your Keap pipeline with every field mapped
Attach quiz scores and survey answers to contacts in Keap for smarter lead scoring
Field mapping
In Zapier's editor, your form's actual fields appear by name — point each one at a Keap field once, and every future response follows the map.
Setup
Most people connect a form to Keap in under five minutes.
Create a form or start from 300+ templates — lead capture, intake, surveys, quizzes.
In Settings → API & Zapier, generate a key and copy it once.
In Zapier, pick FormBuilder's "New Form Response" trigger and connect with your key.
Add a Keap action, map your fields, turn it on. Done.
Questions
Create a free FormBuilder account, generate an API key in Settings → API & Zapier, then create a Zap in Zapier with FormBuilder's "New Form Response" trigger and a Keap action. Every new submission flows to Keap automatically.
Yes — Zapier connectivity is included on every FormBuilder plan, including the free plan. Zapier itself offers a free tier for simple two-step Zaps.
No. The connection is fully no-code: pick your form, map its fields to Keap in Zapier's editor, and turn the Zap on.
FormBuilder uses instant webhooks (REST hooks), so responses are delivered to Zapier — and on to Keap — within seconds of submission.
Yes. Add a Zapier filter on any answer — for example, only submissions where budget exceeds a threshold — or use FormBuilder's conditional logic to shape what gets asked in the first place.
Keep exploring
Build the form once. FormBuilder and Zapier deliver every response to Keap — while you do literally anything else.
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