Klaviyo is the email and SMS platform of choice for e-commerce brands. With Zapier, every FormBuilder response flows into Klaviyo the moment it's submitted — no code, no exports, no copy-paste.
Free on every plan · No credit card required
What teams automate
Grow your lists automatically from every form submission.
Add new profiles to Klaviyo from every newsletter signup or lead magnet form
Tag and segment profiles in Klaviyo based on the answers people choose in your form
Kick off a Klaviyo welcome sequence seconds after a form submission lands
Field mapping
In Zapier's editor, your form's actual fields appear by name — point each one at a Klaviyo field once, and every future response follows the map.
Setup
Most people connect a form to Klaviyo in under five minutes.
Create a form or start from 300+ templates — lead capture, intake, surveys, quizzes.
In Settings → API & Zapier, generate a key and copy it once.
In Zapier, pick FormBuilder's "New Form Response" trigger and connect with your key.
Add a Klaviyo action, map your fields, turn it on. Done.
Questions
Create a free FormBuilder account, generate an API key in Settings → API & Zapier, then create a Zap in Zapier with FormBuilder's "New Form Response" trigger and a Klaviyo action. Every new submission flows to Klaviyo automatically.
Yes — Zapier connectivity is included on every FormBuilder plan, including the free plan. Zapier itself offers a free tier for simple two-step Zaps.
No. The connection is fully no-code: pick your form, map its fields to Klaviyo in Zapier's editor, and turn the Zap on.
FormBuilder uses instant webhooks (REST hooks), so responses are delivered to Zapier — and on to Klaviyo — within seconds of submission.
Yes. Add a Zapier filter on any answer — for example, only submissions where budget exceeds a threshold — or use FormBuilder's conditional logic to shape what gets asked in the first place.
Keep exploring
Build the form once. FormBuilder and Zapier deliver every response to Klaviyo — while you do literally anything else.
Start freeUnlimited forms on the free plan · Set up in minutes