Mailchimp is the best-known email marketing platform for small businesses. With Zapier, every FormBuilder response flows into Mailchimp the moment it's submitted — no code, no exports, no copy-paste.
Free on every plan · No credit card required
What teams automate
Grow your lists automatically from every form submission.
Tag Mailchimp subscribers by the interests they pick in your signup form for segmented campaigns.
Add new subscribers to Mailchimp from every newsletter signup or lead magnet form
Tag and segment subscribers in Mailchimp based on the answers people choose in your form
Kick off a Mailchimp welcome sequence seconds after a form submission lands
Field mapping
In Zapier's editor, your form's actual fields appear by name — point each one at a Mailchimp field once, and every future response follows the map.
Setup
Most people connect a form to Mailchimp in under five minutes.
Create a form or start from 300+ templates — lead capture, intake, surveys, quizzes.
In Settings → API & Zapier, generate a key and copy it once.
In Zapier, pick FormBuilder's "New Form Response" trigger and connect with your key.
Add a Mailchimp action, map your fields, turn it on. Done.
Questions
Create a free FormBuilder account, generate an API key in Settings → API & Zapier, then create a Zap in Zapier with FormBuilder's "New Form Response" trigger and a Mailchimp action. Every new submission flows to Mailchimp automatically.
Yes — Zapier connectivity is included on every FormBuilder plan, including the free plan. Zapier itself offers a free tier for simple two-step Zaps.
No. The connection is fully no-code: pick your form, map its fields to Mailchimp in Zapier's editor, and turn the Zap on.
FormBuilder uses instant webhooks (REST hooks), so responses are delivered to Zapier — and on to Mailchimp — within seconds of submission.
Yes. Add a Zapier filter on any answer — for example, only submissions where budget exceeds a threshold — or use FormBuilder's conditional logic to shape what gets asked in the first place.
Keep exploring
Build the form once. FormBuilder and Zapier deliver every response to Mailchimp — while you do literally anything else.
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