Two popular form builders compared on the same 25-row feature matrix and pricing, with FormBuilder shown as a third column so you can see another option to consider.
Overview
SurveyMonkey (owned by Momentive, which returned to the SurveyMonkey name) is one of the oldest and best-known online survey tools. Its core is a survey builder backed by a large question bank, hundreds of expert-written templates (NPS, CSAT, employee engagement, event feedback, market research) and a results dashboard that goes further than most form tools: filters, crosstabs, statistical significance, sentiment and thematic analysis of open-text answers.
Around the builder sits a research and feedback suite: SurveyMonkey Audience for buying respondents from a panel, always-on feedback programs, multilingual surveys, block randomisation, and integrations with Salesforce, HubSpot, Microsoft Teams, Slack, Tableau, Zapier and roughly 200 other apps. Team plans add shared brand assets, roles and permissions; Enterprise adds SSO, governance and regional data centres.
MightyForms is a drag-and-drop online form builder aimed at small businesses that needed lead-capture, intake, order and registration forms without writing code. Its signature idea was that a form should never lose a lead: every keystroke was saved as a partial submission, abandoned forms could be recovered with automated follow-up emails, and respondents could resume where they left off. Stripe and PayPal payments, autoresponders, email/SMS notifications, PDF export and Zapier connectivity rounded out the product.
In May 2026 FormBuilder acquired MightyForms. The MightyForms app remains available at its existing login for current customers, and nothing about existing accounts, forms, submissions or billing has been moved automatically. FormBuilder.com is now the home for the MightyForms public templates and educational resources, and it is where we recommend building new forms.
Pricing
In each vendor's own terms; SurveyMonkey checked 2026-08-17, MightyForms checked 2026-08-17. FormBuilder: free plan (5 forms, 100 responses / mo) and Pro at $39 / month or $390 / year.
Feature comparison
25 capabilities across building, design, data workflow and security.
| Feature | SSurveyMonkey | MMightyForms | FFormBuilder |
|---|---|---|---|
| Building | |||
| AI form generation from a prompt | YesBuild with AI, on all plans | No | Yes |
| Drag-and-drop visual builder | PartialQuestion-list builder with drag reordering | Yes | Yes |
| Template library | YesHundreds, research-focused | YesLibrary now moving to FormBuilder | Yes300+ |
| Conditional logic / branching | YesSkip logic Standard+; advanced logic Advantage+ | Yes3 rules / form on Free | Yes |
| Multi-page / multi-step forms | Yes | Yes | YesPro |
| Calculations & scoring | PartialQuiz scoring; no calculated fields | PartialBasic price / quantity calculations | YesCalculation field + auto-graded quizzes |
| File uploads | YesPaid plans only | Yes1 GB / mo transfer on Free | Yes100 MB free · 1 GB Pro |
| Payment collection | YesStripe, Advantage+ | YesStripe & PayPal, +1% fee | YesStripe — paid to your own account, no platform fee |
| E-signature field | No | Yes | Yes |
| Design | |||
| Custom themes & branding | YesCustom design Standard+; premium themes Advantage+ | Yes | YesPro |
| Remove vendor badge | PartialCustom footer on paid; full white-label on Premier, $139 / mo | YesPaid plans | YesPro, $39 |
| Custom domain | PartialCustom subdomain, Enterprise | PartialBusiness / Custom | Yes |
| Embed on any site | Yes | Yes | Yes |
| Data & workflow | |||
| Free-plan monthly responses | PartialSmall per-survey cap; over-limit responses deleted | Partial100 / mo, incl. partials | Partial100 / mo, overflow held |
| Over-limit responses kept (not rejected) | NoOver-limit responses deleted; $0.15 each on paid plans | PartialPartial submissions saved; form stops at plan cap | Yes |
| Email notifications & autoresponders | YesEmail invitations Standard+ | YesEmail & SMS autoresponders | Yes |
| Webhooks | YesVia API / paid plans | YesVia Zapier / native apps | YesAll plans |
| Zapier / native integrations | Yes200+ integrations + Zapier | YesZapier + "My Apps" natives | Yes6,000+ apps |
| Built-in analytics (views, drop-off) | YesStrongest in class: filters, crosstabs, significance | YesViews, abandonment, referrer tracking | Yes |
| CSV / spreadsheet export | YesPaid plans only | YesCSV & PDF | Yes |
| Team workspaces & collaboration | YesTeam plans, 3-user minimum | PartialBusiness plan | Yes |
| Security | |||
| Password-protected forms | YesPaid plans | Partial | YesPro |
| HIPAA / BAA | YesEnterprise only | No | PartialHIPAA plan coming soon |
| GDPR tooling & DPA | Yes | Partial | Yes |
| SSO / SAML | YesEnterprise | No | PartialEnterprise |
Another option to consider
AI-first form builder with a generous free plan, held (never lost) responses, and 6,000+ integrations. Describe the form you need, the AI drafts it, and you refine it with logic, multi-page layouts, uploads, signatures and Stripe payments. Free plan: 5 forms and 100 responses a month with overflow held, never lost. Pro: $39 / month for 100 forms and 10,000 responses with the badge removed.
Questions
MightyForms's entry paid plan (Starter at $19 / month) is cheaper than SurveyMonkey's (Standard Monthly at $99 / month (monthly)). Both offer a free plan (2 forms · 100 submissions / mo · 1,000 views / mo · 3 logic rules per form · MightyForms branding) and a free plan (Unlimited surveys · 10 questions / survey · limited responses / survey (widely reported as 25) · no exports, logic or custom design) respectively. Note the plans differ in limits — see the tables above. FormBuilder Pro, for reference, is $39 / month for 10,000 responses.
SurveyMonkey offers a free plan (Unlimited surveys · 10 questions / survey · limited responses / survey (widely reported as 25) · no exports, logic or custom design). Individual plans are for 1 user. Advantage and Premier are billed annually; the Standard plan is the only monthly option. Responses over your allowance cost $0.15 each. Team plans (Team Advantage $30 / user / mo, Team Premier $92 / user / mo, 3-user minimum) are billed annually; Enterprise is custom.
MightyForms offers a free plan (2 forms · 100 submissions / mo · 1,000 views / mo · 3 logic rules per form · MightyForms branding). Historical MightyForms plans as listed on mightyforms.com; monthly billing shown, annual billing was discounted ~20%. Stripe/PayPal payments carried a 1% MightyForms fee on top of processor fees. New signups should start on FormBuilder.
SurveyMonkey payments: Yes (Stripe, Advantage+). MightyForms payments: Yes (Stripe & PayPal, +1% fee). FormBuilder collects Stripe payments to your own account with no platform fee on every plan, including free.
SurveyMonkey HIPAA / BAA: Yes (Enterprise only). MightyForms HIPAA / BAA: No. FormBuilder's HIPAA plan with BAA ($99 / month) is currently rolling out.
SurveyMonkey is the long-running survey platform for market research, customer feedback and employee engagement, with a large question bank and serious analysis tools. MightyForms is the drag-and-drop form builder known for abandoned-form recovery and partial submissions — now part of FormBuilder. SurveyMonkey is best for market researchers and CX teams who need statistical analysis, crosstabs and open-text theming; MightyForms is best for existing MightyForms customers who want to keep using the app they know.
FormBuilder is worth a look if you want an AI generator that drafts forms from a sentence, 100 free responses a month with overflow held rather than lost, Stripe payments with no platform fee, and a flat $39 / month Pro plan for 10,000 responses. See our full FormBuilder vs SurveyMonkey and FormBuilder vs MightyForms comparisons.
Last reviewed August 2026. Spotted something out of date? Tell us and we'll fix it.
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