Two popular form builders compared on the same 25-row feature matrix and pricing, with FormBuilder shown as a third column so you can see another option to consider.
Overview
SurveyMonkey (owned by Momentive, which returned to the SurveyMonkey name) is one of the oldest and best-known online survey tools. Its core is a survey builder backed by a large question bank, hundreds of expert-written templates (NPS, CSAT, employee engagement, event feedback, market research) and a results dashboard that goes further than most form tools: filters, crosstabs, statistical significance, sentiment and thematic analysis of open-text answers.
Around the builder sits a research and feedback suite: SurveyMonkey Audience for buying respondents from a panel, always-on feedback programs, multilingual surveys, block randomisation, and integrations with Salesforce, HubSpot, Microsoft Teams, Slack, Tableau, Zapier and roughly 200 other apps. Team plans add shared brand assets, roles and permissions; Enterprise adds SSO, governance and regional data centres.
Wufoo launched in 2006 and was acquired by SurveyMonkey in 2011. It is a straightforward, single-page form builder: drag fields onto a form, set a few rules, pick a theme, and share a hosted link or embed. Millions of forms have been built on it, and much of its appeal is that it still works the way it did a decade ago — predictable, unflashy and stable.
The feature set covers the essentials of everyday business forms: field rules for conditional logic, page breaks for multi-step forms, file uploads, payment collection through Stripe, Square, PayPal and Authorize.net, a report builder for simple charts, an API and webhooks, and a Zapier connector. Notification emails, redirect rules and a theme designer round it out.
Pricing
In each vendor's own terms; SurveyMonkey checked 2026-08-17, Wufoo checked 2026-08-17. FormBuilder: free plan (5 forms, 100 responses / mo) and Pro at $39 / month or $390 / year.
Feature comparison
25 capabilities across building, design, data workflow and security.
| Feature | SSurveyMonkey | WWufoo | FFormBuilder |
|---|---|---|---|
| Building | |||
| AI form generation from a prompt | YesBuild with AI, on all plans | No | Yes |
| Drag-and-drop visual builder | PartialQuestion-list builder with drag reordering | Yes | Yes |
| Template library | YesHundreds, research-focused | Yes400+ | Yes300+ |
| Conditional logic / branching | YesSkip logic Standard+; advanced logic Advantage+ | YesField & form rules; Starter+ | Yes |
| Multi-page / multi-step forms | Yes | YesPage breaks | YesPro |
| Calculations & scoring | PartialQuiz scoring; no calculated fields | PartialPayment totals only; no calculated fields | YesCalculation field + auto-graded quizzes |
| File uploads | YesPaid plans only | YesStarter+; 25 MB per field | Yes100 MB free · 1 GB Pro |
| Payment collection | YesStripe, Advantage+ | YesStripe, Square, PayPal, Authorize.net; Professional+ | YesStripe — paid to your own account, no platform fee |
| E-signature field | No | No | Yes |
| Design | |||
| Custom themes & branding | YesCustom design Standard+; premium themes Advantage+ | YesTheme designer; custom logo Starter+ | YesPro |
| Remove vendor badge | PartialCustom footer on paid; full white-label on Premier, $139 / mo | YesStarter, $16.25 / mo | YesPro, $39 |
| Custom domain | PartialCustom subdomain, Enterprise | Noyourname.wufoo.com subdomain only | Yes |
| Embed on any site | Yes | Yes | Yes |
| Data & workflow | |||
| Free-plan monthly responses | PartialSmall per-survey cap; over-limit responses deleted | Partial100 / mo, 10 fields per form | Partial100 / mo, overflow held |
| Over-limit responses kept (not rejected) | NoOver-limit responses deleted; $0.15 each on paid plans | NoForm closes at entry limit | Yes |
| Email notifications & autoresponders | YesEmail invitations Standard+ | YesConfirmation emails; limited autoresponder | Yes |
| Webhooks | YesVia API / paid plans | Yes | YesAll plans |
| Zapier / native integrations | Yes200+ integrations + Zapier | YesZapier + a short native list | Yes6,000+ apps |
| Built-in analytics (views, drop-off) | YesStrongest in class: filters, crosstabs, significance | PartialEntry reports; Google Analytics tracking Professional+ | Yes |
| CSV / spreadsheet export | YesPaid plans only | YesCSV, XLS, TXT | Yes |
| Team workspaces & collaboration | YesTeam plans, 3-user minimum | PartialMulti-user from Professional; basic permissions | Yes |
| Security | |||
| Password-protected forms | YesPaid plans | YesProfessional+ | YesPro |
| HIPAA / BAA | YesEnterprise only | No | PartialHIPAA plan coming soon |
| GDPR tooling & DPA | Yes | PartialSurveyMonkey DPA; limited in-product tooling | Yes |
| SSO / SAML | YesEnterprise | No | PartialEnterprise |
Another option to consider
AI-first form builder with a generous free plan, held (never lost) responses, and 6,000+ integrations. Describe the form you need, the AI drafts it, and you refine it with logic, multi-page layouts, uploads, signatures and Stripe payments. Free plan: 5 forms and 100 responses a month with overflow held, never lost. Pro: $39 / month for 100 forms and 10,000 responses with the badge removed.
Questions
Wufoo's entry paid plan (Starter at $16.25 / month (annual, $195 / yr)) is cheaper than SurveyMonkey's (Standard Monthly at $99 / month (monthly)). Both offer a free plan (5 forms · 100 entries / mo · 10 fields per form · 1 user · no file uploads · Wufoo branding) and a free plan (Unlimited surveys · 10 questions / survey · limited responses / survey (widely reported as 25) · no exports, logic or custom design) respectively. Note the plans differ in limits — see the tables above. FormBuilder Pro, for reference, is $39 / month for 10,000 responses.
SurveyMonkey offers a free plan (Unlimited surveys · 10 questions / survey · limited responses / survey (widely reported as 25) · no exports, logic or custom design). Individual plans are for 1 user. Advantage and Premier are billed annually; the Standard plan is the only monthly option. Responses over your allowance cost $0.15 each. Team plans (Team Advantage $30 / user / mo, Team Premier $92 / user / mo, 3-user minimum) are billed annually; Enterprise is custom.
Wufoo offers a free plan (5 forms · 100 entries / mo · 10 fields per form · 1 user · no file uploads · Wufoo branding). Annual prices shown (Wufoo lists them as monthly equivalents at a 25% discount); month-to-month billing costs more. Entry caps are per month across the account.
SurveyMonkey payments: Yes (Stripe, Advantage+). Wufoo payments: Yes (Stripe, Square, PayPal, Authorize.net; Professional+). FormBuilder collects Stripe payments to your own account with no platform fee on every plan, including free.
SurveyMonkey HIPAA / BAA: Yes (Enterprise only). Wufoo HIPAA / BAA: No. FormBuilder's HIPAA plan with BAA ($99 / month) is currently rolling out.
SurveyMonkey is the long-running survey platform for market research, customer feedback and employee engagement, with a large question bank and serious analysis tools. Wufoo is one of the original hosted form builders — simple, dependable, and priced by monthly entries and form count. SurveyMonkey is best for market researchers and CX teams who need statistical analysis, crosstabs and open-text theming; Wufoo is best for small businesses and nonprofits that want a simple, dependable form with a payment field.
FormBuilder is worth a look if you want an AI generator that drafts forms from a sentence, 100 free responses a month with overflow held rather than lost, Stripe payments with no platform fee, and a flat $39 / month Pro plan for 10,000 responses. See our full FormBuilder vs SurveyMonkey and FormBuilder vs Wufoo comparisons.
Last reviewed August 2026. Spotted something out of date? Tell us and we'll fix it.
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