Two popular form builders compared on the same 25-row feature matrix and pricing, with FormBuilder shown as a third column so you can see another option to consider.
Overview
Tally builds forms the way Notion builds pages: you open a blank document, start typing, and hit "/" to insert questions, layout blocks and logic. There is no separate field palette or property panel to learn, and the result renders as a clean, text-first form. That editing model is the reason people fall for it — it is genuinely the fastest way to knock out a simple form if you already think in documents.
The commercial model is unusually generous. Unlimited forms and unlimited submissions are free, and so are most of the things other builders gate: conditional logic, calculations, answer piping, payments via Stripe, signatures, file uploads (10 MB per file), password protection, webhooks and native integrations with Notion, Google Sheets, Airtable, Zapier and Make. Tally Pro ($29 / mo, or $24 on annual) exists mainly to remove branding, add custom domains, capture partial submissions and unlock team workspaces. Tally Business ($89 / mo, or $74 on annual) adds data-retention controls and email verification.
Fillout is a newer form builder built around one idea: your form should live on top of the database you already use. Connect an Airtable base, Notion database, HubSpot object, Salesforce record or Google Sheet, and Fillout maps fields both ways — it can prefill from existing records, create new ones, and update them on submit. For teams running operations out of Airtable or Notion it is often the missing "front door" for their data.
The builder itself is polished and quick, with a large field catalogue (50+ types including payments, scheduling, signatures and PDF generation), conditional logic, calculations, multi-page flows, quizzes and a growing set of AI features for drafting forms. It also supports login-gated forms, partial-submission capture and PDF output, which pushes it toward internal tools and client portals as much as public forms.
Pricing
In each vendor's own terms; Tally checked 2026-08-17, Fillout checked 2026-08-17. FormBuilder: free plan (5 forms, 100 responses / mo) and Pro at $39 / month or $390 / year.
Feature comparison
25 capabilities across building, design, data workflow and security.
| Feature | TTally | FFillout | FFormBuilder |
|---|---|---|---|
| Building | |||
| AI form generation from a prompt | No | YesAI form builder | Yes |
| Drag-and-drop visual builder | PartialNotion-style block editor; type "/" to insert | Yes | Yes |
| Template library | Yes~200 community & official templates | YesLarge gallery incl. Airtable / Notion templates | Yes300+ |
| Conditional logic / branching | Yes | Yes | Yes |
| Multi-page / multi-step forms | YesPage-break block, free | Yes | YesPro |
| Calculations & scoring | YesCalculated fields, free | YesCalculations, quizzes & scoring | YesCalculation field + auto-graded quizzes |
| File uploads | Yes10 MB / file free; larger on Pro | Yes20 MB free · 1 GB+ on Business | Yes100 MB free · 1 GB Pro |
| Payment collection | YesStripe, free | YesStripe; free plan | YesStripe — paid to your own account, no platform fee |
| E-signature field | Yes | YesStarter, $15 / mo | Yes |
| Design | |||
| Custom themes & branding | PartialBasic themes free; custom CSS on Pro | YesThemes on Starter; fonts & CSS on Pro | YesPro |
| Remove vendor badge | YesPro, $29 / mo | YesPro, $40 / mo | YesPro, $39 |
| Custom domain | YesPro | YesBusiness, $75 / mo | Yes |
| Embed on any site | Yes | Yes | Yes |
| Data & workflow | |||
| Free-plan monthly responses | YesUnlimited (fair use) | Yes1,000 / mo | Partial100 / mo, overflow held |
| Over-limit responses kept (not rejected) | YesNo cap to exceed on free | NoForm stops accepting at limit | Yes |
| Email notifications & autoresponders | PartialSelf-notifications free; respondent emails via integrations | YesCustom emails on Pro | Yes |
| Webhooks | YesFree | Yes | YesAll plans |
| Zapier / native integrations | YesZapier, Make, Notion, Sheets, Airtable, Slack | YesNative Airtable / Notion / HubSpot / Salesforce / Sheets + Zapier & Make | Yes6,000+ apps |
| Built-in analytics (views, drop-off) | PartialSubmission counts free; visits & drop-off on Pro | YesBusiness | Yes |
| CSV / spreadsheet export | Yes | Yes | Yes |
| Team workspaces & collaboration | YesPro | YesUnlimited seats & workspaces on all plans | Yes |
| Security | |||
| Password-protected forms | YesFree | YesLogin / password forms on Starter | YesPro |
| HIPAA / BAA | NoNo BAA offered | YesEnterprise only | PartialHIPAA plan coming soon |
| GDPR tooling & DPA | YesEU-hosted, DPA available | Yes | Yes |
| SSO / SAML | PartialGoogle / Microsoft login; no SAML | YesEnterprise | PartialEnterprise |
Another option to consider
AI-first form builder with a generous free plan, held (never lost) responses, and 6,000+ integrations. Describe the form you need, the AI drafts it, and you refine it with logic, multi-page layouts, uploads, signatures and Stripe payments. Free plan: 5 forms and 100 responses a month with overflow held, never lost. Pro: $39 / month for 100 forms and 10,000 responses with the badge removed.
Questions
Fillout's entry paid plan (Starter at $15 / month (annual)) is cheaper than Tally's (Pro at $29 / month ($24 annual)). Both offer a free plan (1,000 responses / mo · unlimited forms & seats · 20 MB uploads · Fillout branding) and a free plan (Unlimited forms & submissions (fair use) · logic, payments, signatures, uploads (10 MB / file), webhooks, integrations · Tally branding) respectively. Note the plans differ in limits — see the tables above. FormBuilder Pro, for reference, is $39 / month for 10,000 responses.
Tally offers a free plan (Unlimited forms & submissions (fair use) · logic, payments, signatures, uploads (10 MB / file), webhooks, integrations · Tally branding). Prices shown are monthly billing; annual billing gives "2 months off" (Pro $24 / mo, Business $74 / mo). Free plan is unlimited within Tally's fair-use policy.
Fillout offers a free plan (1,000 responses / mo · unlimited forms & seats · 20 MB uploads · Fillout branding). Prices shown are per month on annual billing (about 20% less than monthly). All plans include unlimited forms and unlimited seats; the meaningful limits are monthly responses and features.
Tally payments: Yes (Stripe, free). Fillout payments: Yes (Stripe; free plan). FormBuilder collects Stripe payments to your own account with no platform fee on every plan, including free.
Tally HIPAA / BAA: No (No BAA offered). Fillout HIPAA / BAA: Yes (Enterprise only). FormBuilder's HIPAA plan with BAA ($99 / month) is currently rolling out.
Tally is the document-style form builder that gives away unlimited forms and submissions for free and charges only for branding, domains and team features. Fillout is a fast, modern form builder whose signature trick is writing responses straight into Airtable, Notion, HubSpot, Salesforce and Google Sheets — with a very generous free plan. Tally is best for indie makers, founders and Notion-first teams who want a free form that just works; Fillout is best for teams that run on Airtable, Notion, HubSpot or Salesforce and want forms that write directly to those records.
FormBuilder is worth a look if you want an AI generator that drafts forms from a sentence, 100 free responses a month with overflow held rather than lost, Stripe payments with no platform fee, and a flat $39 / month Pro plan for 10,000 responses. See our full FormBuilder vs Tally and FormBuilder vs Fillout comparisons.
Last reviewed August 2026. Spotted something out of date? Tell us and we'll fix it.
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