Two popular form builders compared on the same 25-row feature matrix and pricing, with FormBuilder shown as a third column so you can see another option to consider.
Overview
Tally builds forms the way Notion builds pages: you open a blank document, start typing, and hit "/" to insert questions, layout blocks and logic. There is no separate field palette or property panel to learn, and the result renders as a clean, text-first form. That editing model is the reason people fall for it — it is genuinely the fastest way to knock out a simple form if you already think in documents.
The commercial model is unusually generous. Unlimited forms and unlimited submissions are free, and so are most of the things other builders gate: conditional logic, calculations, answer piping, payments via Stripe, signatures, file uploads (10 MB per file), password protection, webhooks and native integrations with Notion, Google Sheets, Airtable, Zapier and Make. Tally Pro ($29 / mo, or $24 on annual) exists mainly to remove branding, add custom domains, capture partial submissions and unlock team workspaces. Tally Business ($89 / mo, or $74 on annual) adds data-retention controls and email verification.
Wufoo launched in 2006 and was acquired by SurveyMonkey in 2011. It is a straightforward, single-page form builder: drag fields onto a form, set a few rules, pick a theme, and share a hosted link or embed. Millions of forms have been built on it, and much of its appeal is that it still works the way it did a decade ago — predictable, unflashy and stable.
The feature set covers the essentials of everyday business forms: field rules for conditional logic, page breaks for multi-step forms, file uploads, payment collection through Stripe, Square, PayPal and Authorize.net, a report builder for simple charts, an API and webhooks, and a Zapier connector. Notification emails, redirect rules and a theme designer round it out.
Pricing
In each vendor's own terms; Tally checked 2026-08-17, Wufoo checked 2026-08-17. FormBuilder: free plan (5 forms, 100 responses / mo) and Pro at $39 / month or $390 / year.
Feature comparison
25 capabilities across building, design, data workflow and security.
| Feature | TTally | WWufoo | FFormBuilder |
|---|---|---|---|
| Building | |||
| AI form generation from a prompt | No | No | Yes |
| Drag-and-drop visual builder | PartialNotion-style block editor; type "/" to insert | Yes | Yes |
| Template library | Yes~200 community & official templates | Yes400+ | Yes300+ |
| Conditional logic / branching | Yes | YesField & form rules; Starter+ | Yes |
| Multi-page / multi-step forms | YesPage-break block, free | YesPage breaks | YesPro |
| Calculations & scoring | YesCalculated fields, free | PartialPayment totals only; no calculated fields | YesCalculation field + auto-graded quizzes |
| File uploads | Yes10 MB / file free; larger on Pro | YesStarter+; 25 MB per field | Yes100 MB free · 1 GB Pro |
| Payment collection | YesStripe, free | YesStripe, Square, PayPal, Authorize.net; Professional+ | YesStripe — paid to your own account, no platform fee |
| E-signature field | Yes | No | Yes |
| Design | |||
| Custom themes & branding | PartialBasic themes free; custom CSS on Pro | YesTheme designer; custom logo Starter+ | YesPro |
| Remove vendor badge | YesPro, $29 / mo | YesStarter, $16.25 / mo | YesPro, $39 |
| Custom domain | YesPro | Noyourname.wufoo.com subdomain only | Yes |
| Embed on any site | Yes | Yes | Yes |
| Data & workflow | |||
| Free-plan monthly responses | YesUnlimited (fair use) | Partial100 / mo, 10 fields per form | Partial100 / mo, overflow held |
| Over-limit responses kept (not rejected) | YesNo cap to exceed on free | NoForm closes at entry limit | Yes |
| Email notifications & autoresponders | PartialSelf-notifications free; respondent emails via integrations | YesConfirmation emails; limited autoresponder | Yes |
| Webhooks | YesFree | Yes | YesAll plans |
| Zapier / native integrations | YesZapier, Make, Notion, Sheets, Airtable, Slack | YesZapier + a short native list | Yes6,000+ apps |
| Built-in analytics (views, drop-off) | PartialSubmission counts free; visits & drop-off on Pro | PartialEntry reports; Google Analytics tracking Professional+ | Yes |
| CSV / spreadsheet export | Yes | YesCSV, XLS, TXT | Yes |
| Team workspaces & collaboration | YesPro | PartialMulti-user from Professional; basic permissions | Yes |
| Security | |||
| Password-protected forms | YesFree | YesProfessional+ | YesPro |
| HIPAA / BAA | NoNo BAA offered | No | PartialHIPAA plan coming soon |
| GDPR tooling & DPA | YesEU-hosted, DPA available | PartialSurveyMonkey DPA; limited in-product tooling | Yes |
| SSO / SAML | PartialGoogle / Microsoft login; no SAML | No | PartialEnterprise |
Another option to consider
AI-first form builder with a generous free plan, held (never lost) responses, and 6,000+ integrations. Describe the form you need, the AI drafts it, and you refine it with logic, multi-page layouts, uploads, signatures and Stripe payments. Free plan: 5 forms and 100 responses a month with overflow held, never lost. Pro: $39 / month for 100 forms and 10,000 responses with the badge removed.
Questions
Wufoo's entry paid plan (Starter at $16.25 / month (annual, $195 / yr)) is cheaper than Tally's (Pro at $29 / month ($24 annual)). Both offer a free plan (5 forms · 100 entries / mo · 10 fields per form · 1 user · no file uploads · Wufoo branding) and a free plan (Unlimited forms & submissions (fair use) · logic, payments, signatures, uploads (10 MB / file), webhooks, integrations · Tally branding) respectively. Note the plans differ in limits — see the tables above. FormBuilder Pro, for reference, is $39 / month for 10,000 responses.
Tally offers a free plan (Unlimited forms & submissions (fair use) · logic, payments, signatures, uploads (10 MB / file), webhooks, integrations · Tally branding). Prices shown are monthly billing; annual billing gives "2 months off" (Pro $24 / mo, Business $74 / mo). Free plan is unlimited within Tally's fair-use policy.
Wufoo offers a free plan (5 forms · 100 entries / mo · 10 fields per form · 1 user · no file uploads · Wufoo branding). Annual prices shown (Wufoo lists them as monthly equivalents at a 25% discount); month-to-month billing costs more. Entry caps are per month across the account.
Tally payments: Yes (Stripe, free). Wufoo payments: Yes (Stripe, Square, PayPal, Authorize.net; Professional+). FormBuilder collects Stripe payments to your own account with no platform fee on every plan, including free.
Tally HIPAA / BAA: No (No BAA offered). Wufoo HIPAA / BAA: No. FormBuilder's HIPAA plan with BAA ($99 / month) is currently rolling out.
Tally is the document-style form builder that gives away unlimited forms and submissions for free and charges only for branding, domains and team features. Wufoo is one of the original hosted form builders — simple, dependable, and priced by monthly entries and form count. Tally is best for indie makers, founders and Notion-first teams who want a free form that just works; Wufoo is best for small businesses and nonprofits that want a simple, dependable form with a payment field.
FormBuilder is worth a look if you want an AI generator that drafts forms from a sentence, 100 free responses a month with overflow held rather than lost, Stripe payments with no platform fee, and a flat $39 / month Pro plan for 10,000 responses. See our full FormBuilder vs Tally and FormBuilder vs Wufoo comparisons.
Last reviewed August 2026. Spotted something out of date? Tell us and we'll fix it.
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