Two popular form builders compared on the same 25-row feature matrix and pricing, with FormBuilder shown as a third column so you can see another option to consider.
Overview
Jotform is one of the oldest and most fully featured form builders on the market. The drag-and-drop editor supports classic single-page forms and a "card" one-question-at-a-time layout, and it ships with an enormous library — around 10,000 templates, hundreds of widgets, and 100+ payment and app integrations. If you have a niche form need, there is a good chance Jotform already has a template or widget for it.
Over the years the product has grown into a small platform: Jotform Tables (a spreadsheet/database view of submissions), PDF Editor and Report Builder, Jotform Sign for e-signatures, Approvals for workflow routing, an App builder, and more recently AI Agents that can fill or answer questions about a form conversationally. All of it is bundled into the same plan tiers.
involve.me (originally brandquiz) is not a general form builder so much as an interactive-content builder. Its "funnels" are multi-step experiences — personality and product-recommendation quizzes, price and ROI calculators, lead-magnet surveys, payment and booking flows — that live on a hosted landing page, embed, or pop-up and push leads into your CRM or email tool. Outcome logic, answer scoring, calculators and A/B testing are core, and 350+ templates are built around marketing outcomes rather than form types.
The pricing reflects that focus. Plans are metered on live funnels and seats: Start (3 live funnels, 1 user), Grow (5 live funnels, 2 users, branding removed, 1 custom domain), and Scale (25 live funnels, 5 users, 3 custom domains, A/B testing, Salesforce), with Enterprise from $499 / month. On annual billing that is $29, $69 and $139 a month; month-to-month is roughly $49, $99 and $199. A free account allows 2 live funnels and 50 submissions or 500 visits a month with 30-day retention and no exports, integrations or logic jumps.
Pricing
In each vendor's own terms; Jotform checked 2026-08-17, involve.me checked 2026-08-18. FormBuilder: free plan (5 forms, 100 responses / mo) and Pro at $39 / month or $390 / year.
Feature comparison
25 capabilities across building, design, data workflow and security.
| Feature | JJotform | iinvolve.me | FFormBuilder |
|---|---|---|---|
| Building | |||
| AI form generation from a prompt | YesAI Form Generator + AI Agents | YesAI funnel generator, metered by credits | Yes |
| Drag-and-drop visual builder | Yes | Yes | Yes |
| Template library | Yes10,000+ | Yes350+ marketing-oriented templates | Yes300+ |
| Conditional logic / branching | Yes | YesLogic jumps & outcomes on paid plans | Yes |
| Multi-page / multi-step forms | YesPage breaks; also card layout | YesMulti-step funnels are the default | YesPro |
| Calculations & scoring | YesForm Calculation widget | YesCalculators & scoring are a core strength | YesCalculation field + auto-graded quizzes |
| File uploads | Yes100 MB free · 1 GB Bronze · 10 GB Silver | YesFile upload element on paid plans | Yes100 MB free · 1 GB Pro |
| Payment collection | Yes40+ gateways, no Jotform fee; capped per plan | YesStripe & PayPal from Start | YesStripe — paid to your own account, no platform fee |
| E-signature field | YesSignature field + Jotform Sign | PartialNot a headline feature; check vendor | Yes |
| Design | |||
| Custom themes & branding | Yes | YesDeep design controls | YesPro |
| Remove vendor badge | YesBronze, $39 / mo | YesGrow, $69 / mo (annual) | YesPro, $39 |
| Custom domain | PartialPaid plans; full white label Enterprise | Yes1 on Grow · 3 on Scale | Yes |
| Embed on any site | Yes | YesEmbed, pop-up, hosted page | Yes |
| Data & workflow | |||
| Free-plan monthly responses | Partial100 / mo, 500 stored total | Partial50 submissions or 500 visits / mo | Partial100 / mo, overflow held |
| Over-limit responses kept (not rejected) | NoForms disabled at limit until upgrade or reset | NoFunnel stops at the limit | Yes |
| Email notifications & autoresponders | Yes | YesEmail automations on paid plans | Yes |
| Webhooks | YesAll plans | YesPaid plans | YesAll plans |
| Zapier / native integrations | Yes100+ native + Zapier | YesZapier, Make, HubSpot, Klaviyo, Salesforce (Scale) | Yes6,000+ apps |
| Built-in analytics (views, drop-off) | YesForm Analytics; views count against plan | YesFunnel analytics; A/B testing on Scale | Yes |
| CSV / spreadsheet export | YesCSV, Excel, PDF | YesCSV / XLS on paid plans only | Yes |
| Team workspaces & collaboration | PartialSingle-user below Enterprise | Partial1 / 2 / 5 users by tier | Yes |
| Security | |||
| Password-protected forms | Yes | PartialOTP verification on Scale | YesPro |
| HIPAA / BAA | YesGold ($129 / mo) and Enterprise | NoNo BAA offered | PartialHIPAA plan coming soon |
| GDPR tooling & DPA | Yes | YesEU-hosted (Frankfurt), SOC 2 Type II | Yes |
| SSO / SAML | YesEnterprise | YesEnterprise only | PartialEnterprise |
Another option to consider
AI-first form builder with a generous free plan, held (never lost) responses, and 6,000+ integrations. Describe the form you need, the AI drafts it, and you refine it with logic, multi-page layouts, uploads, signatures and Stripe payments. Free plan: 5 forms and 100 responses a month with overflow held, never lost. Pro: $39 / month for 100 forms and 10,000 responses with the badge removed.
Questions
involve.me's entry paid plan (Start at $29 / month (annual)) is cheaper than Jotform's (Bronze at $39 / month ($34 annual)). Both offer a free plan (2 live funnels · 50 submissions or 500 visits / mo · 30-day retention · no exports, integrations or logic jumps · involve.me branding) and a free plan (5 forms · 100 submissions / mo · 500 stored submissions · 100 MB · 10 payment submissions / mo · Jotform branding) respectively. Note the plans differ in limits — see the tables above. FormBuilder Pro, for reference, is $39 / month for 10,000 responses.
Jotform offers a free plan (5 forms · 100 submissions / mo · 500 stored submissions · 100 MB · 10 payment submissions / mo · Jotform branding). Monthly billing shown; annual billing is roughly 15–25% cheaper (Bronze $34, Silver $39, Gold $99 per month effective). All plans below Enterprise are single-user.
involve.me offers a free plan (2 live funnels · 50 submissions or 500 visits / mo · 30-day retention · no exports, integrations or logic jumps · involve.me branding). Prices shown are per month on annual billing; monthly billing is roughly $49 / $99 / $199. Plans are metered on live (published) funnels and users. Check vendor pricing for current numbers.
Jotform payments: Yes (40+ gateways, no Jotform fee; capped per plan). involve.me payments: Yes (Stripe & PayPal from Start). FormBuilder collects Stripe payments to your own account with no platform fee on every plan, including free.
Jotform HIPAA / BAA: Yes (Gold ($129 / mo) and Enterprise). involve.me HIPAA / BAA: No (No BAA offered). FormBuilder's HIPAA plan with BAA ($99 / month) is currently rolling out.
Jotform is the veteran all-in-one form builder with the largest template and widget catalogue, plus PDFs, e-signatures, tables, approvals and an app builder bolted on. involve.me is a marketing-first builder for quizzes, calculators, lead funnels and surveys — priced per live funnel and aimed squarely at lead generation rather than everyday forms. Jotform is best for teams that want forms, PDFs, e-signatures, approvals and a data table in one subscription; involve.me is best for marketers building lead-qualification quizzes, product finders and calculators.
FormBuilder is worth a look if you want an AI generator that drafts forms from a sentence, 100 free responses a month with overflow held rather than lost, Stripe payments with no platform fee, and a flat $39 / month Pro plan for 10,000 responses. See our full FormBuilder vs Jotform and FormBuilder vs involve.me comparisons.
Last reviewed August 2026. Spotted something out of date? Tell us and we'll fix it.
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