Two popular form builders compared on the same 25-row feature matrix and pricing, with FormBuilder shown as a third column so you can see another option to consider.
Overview
Typeform is known for conversational forms that guide respondents through questions. It also supports grouping multiple questions on a page. Choose it when its presentation and integrations fit your workflow; a particular format does not guarantee higher completion rates.
Beyond the builder, Typeform sells a broader engagement suite: VideoAsk (async video forms), a Logic Map for branching, calculators and hidden fields for personalisation, and a large integrations catalogue (HubSpot, Salesforce, Slack, Google Sheets, Zapier, and more). Its template gallery is deep and skews toward marketing, HR and research use cases.
FormGrid is an independent form and survey builder whose pitch is looks and logic for free. The free plan includes unlimited forms and unlimited responses, an AI assistant that drafts a form (questions, logic and design) from a text description, custom themes, a flexible grid layout system, and a fairly deep logic set — conditional questions, repeatable sections, answer piping, calculations, hidden fields and page navigation. Responses land in a built-in analytics dashboard with CSV / XLSX export.
The paid tiers are about working with other people and looking like yourself. Plus ($29 / month as listed by third-party directories; annual billing saves up to 34%) adds team collaboration, custom emails, a custom domain, hiding the FormGrid badge, 30-day version history and 100 MB uploads. Business ($79 / month) adds workspaces, roles and permissions, 90-day history and 1 GB uploads. Integrations cover Zapier, Make, Airtable, Notion, Google Sheets and webhooks. Data is hosted in Europe and the product is GDPR-oriented.
Pricing
In each vendor's own terms; Typeform checked 2026-10-07, FormGrid checked 2026-08-18. FormBuilder: free plan (5 forms, 100 responses / mo) and Pro at $39 / month or $390 / year.
Feature comparison
25 capabilities across building, design, data workflow and security.
| Feature | TTypeform | FFormGrid | FFormBuilder |
|---|---|---|---|
| Building | |||
| AI form generation from a prompt | YesAI form builder ("Formless" & AI create) | YesDraft & edit with AI, free | Yes |
| Drag-and-drop visual builder | PartialQuestion-list builder, not freeform canvas | YesGrid layout system | Yes |
| Template library | Yes800+ | YesThemes & templates | Yes300+ |
| Conditional logic / branching | YesLogic Map | YesFree, incl. piping & hidden fields | Yes |
| Multi-page / multi-step forms | YesConversational flow; can group multiple questions on a page | YesPage navigation, free | YesPro |
| Calculations & scoring | Yes | YesCalculations, free | YesCalculation field + auto-graded quizzes |
| File uploads | YesPaid plans; 10 MB / file | Yes10 MB free · 100 MB Plus · 1 GB Business | Yes10 MB/file Free · 100 MB/file Pro; account storage 100 MB / 1 GB |
| Payment collection | YesStripe or PayPal; paid plan | NoNot an advertised feature | YesStripe on Free and paid plans; eligible connected account with charges enabled required. No FormBuilder platform fee; Stripe fees apply. |
| E-signature field | YesPaid Signature question | YesSignature field listed | Yes |
| Design | |||
| Custom themes & branding | YesThemes free; brand kit paid | YesCustom themes free | YesPro |
| Remove vendor badge | YesPlus or above; check current price | YesPlus | YesPro, $39 |
| Custom domain | PartialCustom subdomain on Plus; full domain Enterprise | YesPlus | Yes |
| Embed on any site | Yes | YesEmbeds & pop-ups | Yes |
| Data & workflow | |||
| Free-plan monthly responses | Partial10 / mo | YesUnlimited | Partial100 / mo, overflow held |
| Over-limit responses kept (not rejected) | NoForm closes at limit | YesNo cap to exceed | Yes |
| Email notifications & autoresponders | Yes | YesNotifications free; custom emails on Plus | Yes |
| Webhooks | Yes | Yes | YesAll plans |
| Zapier / native integrations | Yes300+ native + Zapier | YesZapier, Make, Airtable, Notion, Sheets | Yes6,000+ apps |
| Built-in analytics (views, drop-off) | YesDrop-off analysis on Business | YesBuilt-in dashboard | Yes |
| CSV / spreadsheet export | Yes | YesCSV / XLSX | Yes |
| Team workspaces & collaboration | YesSeats priced per plan | YesCollaboration on Plus; workspaces & roles on Business | Yes |
| Security | |||
| Password-protected forms | PartialVia Enterprise / workarounds | PartialNot listed; check vendor | YesPro |
| HIPAA / BAA | YesEnterprise only | NoNo BAA offered | PartialHIPAA plan coming soon |
| GDPR tooling & DPA | Yes | YesEU hosting, GDPR-oriented | Yes |
| SSO / SAML | YesEnterprise | No | PartialEnterprise |
Another option to consider
AI-first form builder with a generous free plan, held (never lost) responses, and 6,000+ integrations. Describe the form you need, the AI drafts it, and you refine it with logic, multi-page layouts, uploads and signatures. Free plan: 5 forms and 100 responses a month with overflow held, never lost. Pro: $39 / month for 100 forms and 10,000 responses with the badge removed. Stripe payments require an eligible connected account with charges enabled.
Questions
Typeform's entry paid plan is a paid plan at its current advertised price; FormGrid's is Plus at $29 / month (per directories). Compare the response and user limits above, since the plans are not like-for-like. FormBuilder Pro is $39 / month for 10,000 responses.
Typeform offers a free plan (10 responses / mo · 1 user · Typeform branding). Response allowances apply across the account each month. Typeform warns that plans and offers vary; confirm the current price in its pricing page or your account before buying. Exact paid prices are omitted because the public page showed differing offers when checked.
FormGrid offers a free plan (Unlimited forms & responses · AI drafting · custom themes · logic · 10 MB uploads · unlimited team members · FormGrid badge). The vendor pricing page shows plan contents but the dollar amounts we could confirm come from third-party listings (Plus $29, Business $79 per month); annual billing is advertised as saving up to 34%. Check vendor pricing before deciding.
Typeform payments: Yes (Stripe or PayPal; paid plan). FormGrid payments: No (Not an advertised feature). FormBuilder supports Stripe on Free and paid plans after you connect an eligible account with charges enabled; no FormBuilder platform fee is added, and Stripe fees apply.
Typeform HIPAA / BAA: Yes (Enterprise only). FormGrid HIPAA / BAA: No (No BAA offered). FormBuilder's HIPAA plan with BAA ($99 / month) is currently rolling out.
Typeform is the conversational, one-question-at-a-time form builder known for beautiful, high-engagement surveys and lead-gen forms. FormGrid is a small, design-led form builder that gives away unlimited forms and responses with AI drafting, and charges only for team features, custom domains and badge removal. Typeform is best for marketing teams running branded lead-gen and quiz funnels; FormGrid is best for designers, makers and small teams who want unusually pretty forms for free.
FormBuilder is worth a look if you want an AI generator that drafts forms from a sentence, 100 free responses a month with overflow held rather than lost, and a $39 / month Pro plan for 10,000 responses. Stripe payments require an eligible connected account with charges enabled. See our full FormBuilder vs Typeform and FormBuilder vs FormGrid comparisons.
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