Two popular form builders compared on the same 25-row feature matrix and pricing, with FormBuilder shown as a third column so you can see another option to consider.
Overview
Typeform popularised the "one question per screen" form. Instead of a long page of fields, respondents move through a full-screen, animated flow that feels like a conversation. That format is the product's core identity and its biggest strength: completion rates on well-built Typeforms are typically high, and the forms look polished with almost no design effort.
Beyond the builder, Typeform sells a broader engagement suite: VideoAsk (async video forms), a Logic Map for branching, calculators and hidden fields for personalisation, and a large integrations catalogue (HubSpot, Salesforce, Slack, Google Sheets, Zapier, and more). Its template gallery is deep and skews toward marketing, HR and research use cases.
FormGrid is an independent form and survey builder whose pitch is looks and logic for free. The free plan includes unlimited forms and unlimited responses, an AI assistant that drafts a form (questions, logic and design) from a text description, custom themes, a flexible grid layout system, and a fairly deep logic set — conditional questions, repeatable sections, answer piping, calculations, hidden fields and page navigation. Responses land in a built-in analytics dashboard with CSV / XLSX export.
The paid tiers are about working with other people and looking like yourself. Plus ($29 / month as listed by third-party directories; annual billing saves up to 34%) adds team collaboration, custom emails, a custom domain, hiding the FormGrid badge, 30-day version history and 100 MB uploads. Business ($79 / month) adds workspaces, roles and permissions, 90-day history and 1 GB uploads. Integrations cover Zapier, Make, Airtable, Notion, Google Sheets and webhooks. Data is hosted in Europe and the product is GDPR-oriented.
Pricing
In each vendor's own terms; Typeform checked 2026-08-17, FormGrid checked 2026-08-18. FormBuilder: free plan (5 forms, 100 responses / mo) and Pro at $39 / month or $390 / year.
Feature comparison
25 capabilities across building, design, data workflow and security.
| Feature | TTypeform | FFormGrid | FFormBuilder |
|---|---|---|---|
| Building | |||
| AI form generation from a prompt | YesAI form builder ("Formless" & AI create) | YesDraft & edit with AI, free | Yes |
| Drag-and-drop visual builder | PartialQuestion-list builder, not freeform canvas | YesGrid layout system | Yes |
| Template library | Yes800+ | YesThemes & templates | Yes300+ |
| Conditional logic / branching | YesLogic Map | YesFree, incl. piping & hidden fields | Yes |
| Multi-page / multi-step forms | YesOne question per screen by design | YesPage navigation, free | YesPro |
| Calculations & scoring | Yes | YesCalculations, free | YesCalculation field + auto-graded quizzes |
| File uploads | YesPaid plans; 10 MB / file | Yes10 MB free · 100 MB Plus · 1 GB Business | Yes100 MB free · 1 GB Pro |
| Payment collection | YesStripe | NoNot an advertised feature | YesStripe — paid to your own account, no platform fee |
| E-signature field | No | YesSignature field listed | Yes |
| Design | |||
| Custom themes & branding | YesThemes free; brand kit paid | YesCustom themes free | YesPro |
| Remove vendor badge | YesPlus, $50 / mo | YesPlus | YesPro, $39 |
| Custom domain | PartialCustom subdomain on Plus; full domain Enterprise | YesPlus | Yes |
| Embed on any site | Yes | YesEmbeds & pop-ups | Yes |
| Data & workflow | |||
| Free-plan monthly responses | Partial10 / mo | YesUnlimited | Partial100 / mo, overflow held |
| Over-limit responses kept (not rejected) | NoForm closes at limit | YesNo cap to exceed | Yes |
| Email notifications & autoresponders | Yes | YesNotifications free; custom emails on Plus | Yes |
| Webhooks | Yes | Yes | YesAll plans |
| Zapier / native integrations | Yes300+ native + Zapier | YesZapier, Make, Airtable, Notion, Sheets | Yes6,000+ apps |
| Built-in analytics (views, drop-off) | YesDrop-off analysis on Business | YesBuilt-in dashboard | Yes |
| CSV / spreadsheet export | Yes | YesCSV / XLSX | Yes |
| Team workspaces & collaboration | YesSeats priced per plan | YesCollaboration on Plus; workspaces & roles on Business | Yes |
| Security | |||
| Password-protected forms | PartialVia Enterprise / workarounds | PartialNot listed; check vendor | YesPro |
| HIPAA / BAA | YesEnterprise only | NoNo BAA offered | PartialHIPAA plan coming soon |
| GDPR tooling & DPA | Yes | YesEU hosting, GDPR-oriented | Yes |
| SSO / SAML | YesEnterprise | No | PartialEnterprise |
Another option to consider
AI-first form builder with a generous free plan, held (never lost) responses, and 6,000+ integrations. Describe the form you need, the AI drafts it, and you refine it with logic, multi-page layouts, uploads, signatures and Stripe payments. Free plan: 5 forms and 100 responses a month with overflow held, never lost. Pro: $39 / month for 100 forms and 10,000 responses with the badge removed.
Questions
Typeform's entry paid plan (Basic at $25 / month (annual)) is cheaper than FormGrid's (Plus at $29 / month (per directories)). Both offer a free plan (10 responses / mo · 1 user · Typeform branding) and a free plan (Unlimited forms & responses · AI drafting · custom themes · logic · 10 MB uploads · unlimited team members · FormGrid badge) respectively. Note the plans differ in limits — see the tables above. FormBuilder Pro, for reference, is $39 / month for 10,000 responses.
Typeform offers a free plan (10 responses / mo · 1 user · Typeform branding). Billed annually; monthly billing is higher. Response caps are per month across the account.
FormGrid offers a free plan (Unlimited forms & responses · AI drafting · custom themes · logic · 10 MB uploads · unlimited team members · FormGrid badge). The vendor pricing page shows plan contents but the dollar amounts we could confirm come from third-party listings (Plus $29, Business $79 per month); annual billing is advertised as saving up to 34%. Check vendor pricing before deciding.
Typeform payments: Yes (Stripe). FormGrid payments: No (Not an advertised feature). FormBuilder collects Stripe payments to your own account with no platform fee on every plan, including free.
Typeform HIPAA / BAA: Yes (Enterprise only). FormGrid HIPAA / BAA: No (No BAA offered). FormBuilder's HIPAA plan with BAA ($99 / month) is currently rolling out.
Typeform is the conversational, one-question-at-a-time form builder known for beautiful, high-engagement surveys and lead-gen forms. FormGrid is a small, design-led form builder that gives away unlimited forms and responses with AI drafting, and charges only for team features, custom domains and badge removal. Typeform is best for marketing teams running branded lead-gen and quiz funnels; FormGrid is best for designers, makers and small teams who want unusually pretty forms for free.
FormBuilder is worth a look if you want an AI generator that drafts forms from a sentence, 100 free responses a month with overflow held rather than lost, Stripe payments with no platform fee, and a flat $39 / month Pro plan for 10,000 responses. See our full FormBuilder vs Typeform and FormBuilder vs FormGrid comparisons.
Last reviewed August 2026. Spotted something out of date? Tell us and we'll fix it.
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