Two popular form builders compared on the same 25-row feature matrix and pricing, with FormBuilder shown as a third column so you can see another option to consider.
Overview
Typeform is known for conversational forms that guide respondents through questions. It also supports grouping multiple questions on a page. Choose it when its presentation and integrations fit your workflow; a particular format does not guarantee higher completion rates.
Beyond the builder, Typeform sells a broader engagement suite: VideoAsk (async video forms), a Logic Map for branching, calculators and hidden fields for personalisation, and a large integrations catalogue (HubSpot, Salesforce, Slack, Google Sheets, Zapier, and more). Its template gallery is deep and skews toward marketing, HR and research use cases.
forms.app is a general-purpose builder for forms, surveys, quizzes and simple order forms. It ships a very large template gallery, 30+ field types, conditional logic, calculators, e-signatures, payment fields and its own AI assistant ("forms.app AI") that drafts a form from a prompt. Forms can be published as a standard page, a conversational one-question-at-a-time flow, or a pop-up, and every plan can connect to Google Sheets, Slack, Zapier and a growing native integration list.
Its pricing model is the interesting bit. Instead of metering responses, forms.app meters the number of forms and file storage: the free plan allows 5 forms with unlimited responses (subject to fair use) and 10 MB storage, Basic ($29 / mo, $19 annual) allows 25 forms and removes branding, Pro ($39 / mo, $29 annual) allows unlimited forms with 100 GB storage and a custom subdomain, and Premium ($79 / mo, $59 annual) adds a true custom domain and 1 TB. There is a 90-day refund guarantee and a 50% discount for non-profits and education.
Pricing
In each vendor's own terms; Typeform checked 2026-10-07, forms.app checked 2026-08-18. FormBuilder: free plan (5 forms, 100 responses / mo) and Pro at $39 / month or $390 / year.
Feature comparison
25 capabilities across building, design, data workflow and security.
| Feature | TTypeform | fforms.app | FFormBuilder |
|---|---|---|---|
| Building | |||
| AI form generation from a prompt | YesAI form builder ("Formless" & AI create) | Yesforms.app AI, all plans | Yes |
| Drag-and-drop visual builder | PartialQuestion-list builder, not freeform canvas | Yes | Yes |
| Template library | Yes800+ | YesVery large gallery (thousands) | Yes300+ |
| Conditional logic / branching | YesLogic Map | YesAll plans | Yes |
| Multi-page / multi-step forms | YesConversational flow; can group multiple questions on a page | Yes | YesPro |
| Calculations & scoring | Yes | YesCalculator & quiz scoring | YesCalculation field + auto-graded quizzes |
| File uploads | YesPaid plans; 10 MB / file | Yes10 MB storage free · 10 GB–1 TB paid | Yes10 MB/file Free · 100 MB/file Pro; account storage 100 MB / 1 GB |
| Payment collection | YesStripe or PayPal; paid plan | YesStripe & PayPal, all plans | YesStripe on Free and paid plans; eligible connected account with charges enabled required. No FormBuilder platform fee; Stripe fees apply. |
| E-signature field | YesPaid Signature question | YesAll plans | Yes |
| Design | |||
| Custom themes & branding | YesThemes free; brand kit paid | YesThemes free; custom CSS on Pro | YesPro |
| Remove vendor badge | YesPlus or above; check current price | YesBasic, $29 / mo | YesPro, $39 |
| Custom domain | PartialCustom subdomain on Plus; full domain Enterprise | YesPremium, $79 / mo (subdomain on Pro) | Yes |
| Embed on any site | Yes | Yes | Yes |
| Data & workflow | |||
| Free-plan monthly responses | Partial10 / mo | YesUnlimited (fair use), 5 forms | Partial100 / mo, overflow held |
| Over-limit responses kept (not rejected) | NoForm closes at limit | YesNo response cap to exceed | Yes |
| Email notifications & autoresponders | Yes | YesCustomised emails on paid plans | Yes |
| Webhooks | Yes | YesWebhooks; public API on roadmap | YesAll plans |
| Zapier / native integrations | Yes300+ native + Zapier | YesZapier, Make, Sheets, Slack + natives | Yes6,000+ apps |
| Built-in analytics (views, drop-off) | YesDrop-off analysis on Business | PartialBasic stats free; drop-off on Pro | Yes |
| CSV / spreadsheet export | Yes | Yes | Yes |
| Team workspaces & collaboration | YesSeats priced per plan | YesUnlimited team members | Yes |
| Security | |||
| Password-protected forms | PartialVia Enterprise / workarounds | YesPassword / access controls | YesPro |
| HIPAA / BAA | YesEnterprise only | NoNo BAA offered | PartialHIPAA plan coming soon |
| GDPR tooling & DPA | Yes | YesEU company, GDPR tooling | Yes |
| SSO / SAML | YesEnterprise | No | PartialEnterprise |
Another option to consider
AI-first form builder with a generous free plan, held (never lost) responses, and 6,000+ integrations. Describe the form you need, the AI drafts it, and you refine it with logic, multi-page layouts, uploads and signatures. Free plan: 5 forms and 100 responses a month with overflow held, never lost. Pro: $39 / month for 100 forms and 10,000 responses with the badge removed. Stripe payments require an eligible connected account with charges enabled.
Questions
Typeform's entry paid plan is a paid plan at its current advertised price; forms.app's is Basic at $29 / month ($19 annual). Compare the response and user limits above, since the plans are not like-for-like. FormBuilder Pro is $39 / month for 10,000 responses.
Typeform offers a free plan (10 responses / mo · 1 user · Typeform branding). Response allowances apply across the account each month. Typeform warns that plans and offers vary; confirm the current price in its pricing page or your account before buying. Exact paid prices are omitted because the public page showed differing offers when checked.
forms.app offers a free plan (5 forms · unlimited responses (fair use) · 10 MB storage · AI, logic, payments, signatures · forms.app branding). Monthly prices shown; annual billing is roughly a third less (Basic $19, Pro $29, Premium $59 per month). Responses are unlimited on all plans within fair use — forms.app meters forms and storage instead. Check vendor pricing for current numbers.
Typeform payments: Yes (Stripe or PayPal; paid plan). forms.app payments: Yes (Stripe & PayPal, all plans). FormBuilder supports Stripe on Free and paid plans after you connect an eligible account with charges enabled; no FormBuilder platform fee is added, and Stripe fees apply.
Typeform HIPAA / BAA: Yes (Enterprise only). forms.app HIPAA / BAA: No (No BAA offered). FormBuilder's HIPAA plan with BAA ($99 / month) is currently rolling out.
Typeform is the conversational, one-question-at-a-time form builder known for beautiful, high-engagement surveys and lead-gen forms. forms.app is a broad, template-heavy form and survey builder that prices by number of forms and storage rather than responses, with an AI generator and payments on every plan including free. Typeform is best for marketing teams running branded lead-gen and quiz funnels; forms.app is best for small businesses and educators who need a lot of responses on a handful of forms without paying.
FormBuilder is worth a look if you want an AI generator that drafts forms from a sentence, 100 free responses a month with overflow held rather than lost, and a $39 / month Pro plan for 10,000 responses. Stripe payments require an eligible connected account with charges enabled. See our full FormBuilder vs Typeform and FormBuilder vs forms.app comparisons.
Spotted something out of date? Tell us and we'll fix it.
Describe your form in a sentence, get a draft in seconds, publish free. No credit card required.
Start building freeFree plan · 100 responses / month · Upgrade to Pro for $39 when you're ready