Two popular form builders compared on the same 25-row feature matrix and pricing, with FormBuilder shown as a third column so you can see another option to consider.
Overview
Typeform is known for conversational forms that guide respondents through questions. It also supports grouping multiple questions on a page. Choose it when its presentation and integrations fit your workflow; a particular format does not guarantee higher completion rates.
Beyond the builder, Typeform sells a broader engagement suite: VideoAsk (async video forms), a Logic Map for branching, calculators and hidden fields for personalisation, and a large integrations catalogue (HubSpot, Salesforce, Slack, Google Sheets, Zapier, and more). Its template gallery is deep and skews toward marketing, HR and research use cases.
involve.me (originally brandquiz) is not a general form builder so much as an interactive-content builder. Its "funnels" are multi-step experiences — personality and product-recommendation quizzes, price and ROI calculators, lead-magnet surveys, payment and booking flows — that live on a hosted landing page, embed, or pop-up and push leads into your CRM or email tool. Outcome logic, answer scoring, calculators and A/B testing are core, and 350+ templates are built around marketing outcomes rather than form types.
The pricing reflects that focus. Plans are metered on live funnels and seats: Start (3 live funnels, 1 user), Grow (5 live funnels, 2 users, branding removed, 1 custom domain), and Scale (25 live funnels, 5 users, 3 custom domains, A/B testing, Salesforce), with Enterprise from $499 / month. On annual billing that is $29, $69 and $139 a month; month-to-month is roughly $49, $99 and $199. A free account allows 2 live funnels and 50 submissions or 500 visits a month with 30-day retention and no exports, integrations or logic jumps.
Pricing
In each vendor's own terms; Typeform checked 2026-10-07, involve.me checked 2026-08-18. FormBuilder: free plan (5 forms, 100 responses / mo) and Pro at $39 / month or $390 / year.
Feature comparison
25 capabilities across building, design, data workflow and security.
| Feature | TTypeform | iinvolve.me | FFormBuilder |
|---|---|---|---|
| Building | |||
| AI form generation from a prompt | YesAI form builder ("Formless" & AI create) | YesAI funnel generator, metered by credits | Yes |
| Drag-and-drop visual builder | PartialQuestion-list builder, not freeform canvas | Yes | Yes |
| Template library | Yes800+ | Yes350+ marketing-oriented templates | Yes300+ |
| Conditional logic / branching | YesLogic Map | YesLogic jumps & outcomes on paid plans | Yes |
| Multi-page / multi-step forms | YesConversational flow; can group multiple questions on a page | YesMulti-step funnels are the default | YesPro |
| Calculations & scoring | Yes | YesCalculators & scoring are a core strength | YesCalculation field + auto-graded quizzes |
| File uploads | YesPaid plans; 10 MB / file | YesFile upload element on paid plans | Yes10 MB/file Free · 100 MB/file Pro; account storage 100 MB / 1 GB |
| Payment collection | YesStripe or PayPal; paid plan | YesStripe & PayPal from Start | YesStripe on Free and paid plans; eligible connected account with charges enabled required. No FormBuilder platform fee; Stripe fees apply. |
| E-signature field | YesPaid Signature question | PartialNot a headline feature; check vendor | Yes |
| Design | |||
| Custom themes & branding | YesThemes free; brand kit paid | YesDeep design controls | YesPro |
| Remove vendor badge | YesPlus or above; check current price | YesGrow, $69 / mo (annual) | YesPro, $39 |
| Custom domain | PartialCustom subdomain on Plus; full domain Enterprise | Yes1 on Grow · 3 on Scale | Yes |
| Embed on any site | Yes | YesEmbed, pop-up, hosted page | Yes |
| Data & workflow | |||
| Free-plan monthly responses | Partial10 / mo | Partial50 submissions or 500 visits / mo | Partial100 / mo, overflow held |
| Over-limit responses kept (not rejected) | NoForm closes at limit | NoFunnel stops at the limit | Yes |
| Email notifications & autoresponders | Yes | YesEmail automations on paid plans | Yes |
| Webhooks | Yes | YesPaid plans | YesAll plans |
| Zapier / native integrations | Yes300+ native + Zapier | YesZapier, Make, HubSpot, Klaviyo, Salesforce (Scale) | Yes6,000+ apps |
| Built-in analytics (views, drop-off) | YesDrop-off analysis on Business | YesFunnel analytics; A/B testing on Scale | Yes |
| CSV / spreadsheet export | Yes | YesCSV / XLS on paid plans only | Yes |
| Team workspaces & collaboration | YesSeats priced per plan | Partial1 / 2 / 5 users by tier | Yes |
| Security | |||
| Password-protected forms | PartialVia Enterprise / workarounds | PartialOTP verification on Scale | YesPro |
| HIPAA / BAA | YesEnterprise only | NoNo BAA offered | PartialHIPAA plan coming soon |
| GDPR tooling & DPA | Yes | YesEU-hosted (Frankfurt), SOC 2 Type II | Yes |
| SSO / SAML | YesEnterprise | YesEnterprise only | PartialEnterprise |
Another option to consider
AI-first form builder with a generous free plan, held (never lost) responses, and 6,000+ integrations. Describe the form you need, the AI drafts it, and you refine it with logic, multi-page layouts, uploads and signatures. Free plan: 5 forms and 100 responses a month with overflow held, never lost. Pro: $39 / month for 100 forms and 10,000 responses with the badge removed. Stripe payments require an eligible connected account with charges enabled.
Questions
Typeform's entry paid plan is a paid plan at its current advertised price; involve.me's is Start at $29 / month (annual). Compare the response and user limits above, since the plans are not like-for-like. FormBuilder Pro is $39 / month for 10,000 responses.
Typeform offers a free plan (10 responses / mo · 1 user · Typeform branding). Response allowances apply across the account each month. Typeform warns that plans and offers vary; confirm the current price in its pricing page or your account before buying. Exact paid prices are omitted because the public page showed differing offers when checked.
involve.me offers a free plan (2 live funnels · 50 submissions or 500 visits / mo · 30-day retention · no exports, integrations or logic jumps · involve.me branding). Prices shown are per month on annual billing; monthly billing is roughly $49 / $99 / $199. Plans are metered on live (published) funnels and users. Check vendor pricing for current numbers.
Typeform payments: Yes (Stripe or PayPal; paid plan). involve.me payments: Yes (Stripe & PayPal from Start). FormBuilder supports Stripe on Free and paid plans after you connect an eligible account with charges enabled; no FormBuilder platform fee is added, and Stripe fees apply.
Typeform HIPAA / BAA: Yes (Enterprise only). involve.me HIPAA / BAA: No (No BAA offered). FormBuilder's HIPAA plan with BAA ($99 / month) is currently rolling out.
Typeform is the conversational, one-question-at-a-time form builder known for beautiful, high-engagement surveys and lead-gen forms. involve.me is a marketing-first builder for quizzes, calculators, lead funnels and surveys — priced per live funnel and aimed squarely at lead generation rather than everyday forms. Typeform is best for marketing teams running branded lead-gen and quiz funnels; involve.me is best for marketers building lead-qualification quizzes, product finders and calculators.
FormBuilder is worth a look if you want an AI generator that drafts forms from a sentence, 100 free responses a month with overflow held rather than lost, and a $39 / month Pro plan for 10,000 responses. Stripe payments require an eligible connected account with charges enabled. See our full FormBuilder vs Typeform and FormBuilder vs involve.me comparisons.
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