Two popular form builders compared on the same 25-row feature matrix and pricing, with FormBuilder shown as a third column so you can see another option to consider.
Overview
Wufoo launched in 2006 and was acquired by SurveyMonkey in 2011. It is a straightforward, single-page form builder: drag fields onto a form, set a few rules, pick a theme, and share a hosted link or embed. Millions of forms have been built on it, and much of its appeal is that it still works the way it did a decade ago — predictable, unflashy and stable.
The feature set covers the essentials of everyday business forms: field rules for conditional logic, page breaks for multi-step forms, file uploads, payment collection through Stripe, Square, PayPal and Authorize.net, a report builder for simple charts, an API and webhooks, and a Zapier connector. Notification emails, redirect rules and a theme designer round it out.
Cognito Forms started as a side product of a software consultancy and still feels like it was built by developers for people who need forms to do real work. Its calculated fields use a spreadsheet-style expression language, repeating sections let respondents add unlimited line items, and data lookups can pull values from other forms. Order forms, event registrations, quotes and applications are its natural habitat.
On top of the builder it layers a workflow engine: entries move through statuses, roles decide who can view or edit which fields, approvals can be routed by email, and Save & Resume plus a Client Portal let people come back to unfinished submissions. Payments (Stripe, Square, PayPal) are first-class, including subscriptions and payment-on-approval, and document generation can merge entries into PDFs.
Pricing
In each vendor's own terms; Wufoo checked 2026-08-17, Cognito Forms checked 2026-08-17. FormBuilder: free plan (5 forms, 100 responses / mo) and Pro at $39 / month or $390 / year.
Feature comparison
25 capabilities across building, design, data workflow and security.
| Feature | WWufoo | CCognito Forms | FFormBuilder |
|---|---|---|---|
| Building | |||
| AI form generation from a prompt | No | PartialAI assist for calculations, not full-form generation | Yes |
| Drag-and-drop visual builder | Yes | Yes | Yes |
| Template library | Yes400+ | Yes100+ | Yes300+ |
| Conditional logic / branching | YesField & form rules; Starter+ | YesFormula-based show/hide, require, validate | Yes |
| Multi-page / multi-step forms | YesPage breaks | Yes | YesPro |
| Calculations & scoring | PartialPayment totals only; no calculated fields | YesSpreadsheet-style expressions, repeating sections | YesCalculation field + auto-graded quizzes |
| File uploads | YesStarter+; 25 MB per field | Yes100 MB free · 1 GB Pro · 10 GB Team | Yes100 MB free · 1 GB Pro |
| Payment collection | YesStripe, Square, PayPal, Authorize.net; Professional+ | YesStripe, Square, PayPal; 1% fee on Individual & Pro | YesStripe — paid to your own account, no platform fee |
| E-signature field | No | YesPro and up | Yes |
| Design | |||
| Custom themes & branding | YesTheme designer; custom logo Starter+ | YesStyles & CSS on paid plans | YesPro |
| Remove vendor badge | YesStarter, $16.25 / mo | YesPro, $19 / mo annual | YesPro, $39 |
| Custom domain | Noyourname.wufoo.com subdomain only | PartialEmbed on your domain; no custom hosted domain | Yes |
| Embed on any site | Yes | Yes | Yes |
| Data & workflow | |||
| Free-plan monthly responses | Partial100 / mo, 10 fields per form | Partial100 / mo, overflow locked | Partial100 / mo, overflow held |
| Over-limit responses kept (not rejected) | NoForm closes at entry limit | PartialLocked 30 days, then deleted unless you upgrade | Yes |
| Email notifications & autoresponders | YesConfirmation emails; limited autoresponder | Yes | Yes |
| Webhooks | Yes | YesJSON webhooks + Power Automate | YesAll plans |
| Zapier / native integrations | YesZapier + a short native list | YesZapier, Make, Power Automate | Yes6,000+ apps |
| Built-in analytics (views, drop-off) | PartialEntry reports; Google Analytics tracking Professional+ | PartialEntry reporting; no view / drop-off funnel | Yes |
| CSV / spreadsheet export | YesCSV, XLS, TXT | YesExcel, CSV, PDF | Yes |
| Team workspaces & collaboration | PartialMulti-user from Professional; basic permissions | Yes2 users Pro · 5 Team · 20 Enterprise | Yes |
| Security | |||
| Password-protected forms | YesProfessional+ | PartialVia workflow roles / private links | YesPro |
| HIPAA / BAA | No | YesEnterprise, $129 / mo | PartialHIPAA plan coming soon |
| GDPR tooling & DPA | PartialSurveyMonkey DPA; limited in-product tooling | Yes | Yes |
| SSO / SAML | No | YesEnterprise | PartialEnterprise |
Another option to consider
AI-first form builder with a generous free plan, held (never lost) responses, and 6,000+ integrations. Describe the form you need, the AI drafts it, and you refine it with logic, multi-page layouts, uploads, signatures and Stripe payments. Free plan: 5 forms and 100 responses a month with overflow held, never lost. Pro: $39 / month for 100 forms and 10,000 responses with the badge removed.
Questions
Wufoo's entry paid plan (Starter at $16.25 / month (annual, $195 / yr)) is cheaper than Cognito Forms's (Pro at $19 / month (annual, $24 monthly)). Both offer a free plan (5 forms · 100 entries / mo · 10 fields per form · 1 user · no file uploads · Wufoo branding) and a free plan (100 entries / mo · 1 user · 100 MB · Cognito branding · 1% payment fee) respectively. Note the plans differ in limits — see the tables above. FormBuilder Pro, for reference, is $39 / month for 10,000 responses.
Wufoo offers a free plan (5 forms · 100 entries / mo · 10 fields per form · 1 user · no file uploads · Wufoo branding). Annual prices shown (Wufoo lists them as monthly equivalents at a 25% discount); month-to-month billing costs more. Entry caps are per month across the account.
Cognito Forms offers a free plan (100 entries / mo · 1 user · 100 MB · Cognito branding · 1% payment fee). Prices shown at annual billing; monthly billing is roughly 20-25% higher. Entry limits are per organisation per month; all plans include unlimited forms.
Wufoo payments: Yes (Stripe, Square, PayPal, Authorize.net; Professional+). Cognito Forms payments: Yes (Stripe, Square, PayPal; 1% fee on Individual & Pro). FormBuilder collects Stripe payments to your own account with no platform fee on every plan, including free.
Wufoo HIPAA / BAA: No. Cognito Forms HIPAA / BAA: Yes (Enterprise, $129 / mo). FormBuilder's HIPAA plan with BAA ($99 / month) is currently rolling out.
Wufoo is one of the original hosted form builders — simple, dependable, and priced by monthly entries and form count. Cognito Forms is a power-user form builder built for order forms, registrations and applications that need calculations, repeating sections, payments and approval workflows. Wufoo is best for small businesses and nonprofits that want a simple, dependable form with a payment field; Cognito Forms is best for order, quote and registration forms with line items and live totals.
FormBuilder is worth a look if you want an AI generator that drafts forms from a sentence, 100 free responses a month with overflow held rather than lost, Stripe payments with no platform fee, and a flat $39 / month Pro plan for 10,000 responses. See our full FormBuilder vs Wufoo and FormBuilder vs Cognito Forms comparisons.
Last reviewed August 2026. Spotted something out of date? Tell us and we'll fix it.
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