Two popular form builders compared on the same 25-row feature matrix and pricing, with FormBuilder shown as a third column so you can see another option to consider.
Overview
Jotform is one of the oldest and most fully featured form builders on the market. The drag-and-drop editor supports classic single-page forms and a "card" one-question-at-a-time layout, and it ships with an enormous library — around 10,000 templates, hundreds of widgets, and 100+ payment and app integrations. If you have a niche form need, there is a good chance Jotform already has a template or widget for it.
Over the years the product has grown into a small platform: Jotform Tables (a spreadsheet/database view of submissions), PDF Editor and Report Builder, Jotform Sign for e-signatures, Approvals for workflow routing, an App builder, and more recently AI Agents that can fill or answer questions about a form conversationally. All of it is bundled into the same plan tiers.
Fillout is a newer form builder built around one idea: your form should live on top of the database you already use. Connect an Airtable base, Notion database, HubSpot object, Salesforce record or Google Sheet, and Fillout maps fields both ways — it can prefill from existing records, create new ones, and update them on submit. For teams running operations out of Airtable or Notion it is often the missing "front door" for their data.
The builder itself is polished and quick, with a large field catalogue (50+ types including payments, scheduling, signatures and PDF generation), conditional logic, calculations, multi-page flows, quizzes and a growing set of AI features for drafting forms. It also supports login-gated forms, partial-submission capture and PDF output, which pushes it toward internal tools and client portals as much as public forms.
Pricing
In each vendor's own terms; Jotform checked 2026-08-17, Fillout checked 2026-08-17. FormBuilder: free plan (5 forms, 100 responses / mo) and Pro at $39 / month or $390 / year.
Feature comparison
25 capabilities across building, design, data workflow and security.
| Feature | JJotform | FFillout | FFormBuilder |
|---|---|---|---|
| Building | |||
| AI form generation from a prompt | YesAI Form Generator + AI Agents | YesAI form builder | Yes |
| Drag-and-drop visual builder | Yes | Yes | Yes |
| Template library | Yes10,000+ | YesLarge gallery incl. Airtable / Notion templates | Yes300+ |
| Conditional logic / branching | Yes | Yes | Yes |
| Multi-page / multi-step forms | YesPage breaks; also card layout | Yes | YesPro |
| Calculations & scoring | YesForm Calculation widget | YesCalculations, quizzes & scoring | YesCalculation field + auto-graded quizzes |
| File uploads | Yes100 MB free · 1 GB Bronze · 10 GB Silver | Yes20 MB free · 1 GB+ on Business | Yes100 MB free · 1 GB Pro |
| Payment collection | Yes40+ gateways, no Jotform fee; capped per plan | YesStripe; free plan | YesStripe — paid to your own account, no platform fee |
| E-signature field | YesSignature field + Jotform Sign | YesStarter, $15 / mo | Yes |
| Design | |||
| Custom themes & branding | Yes | YesThemes on Starter; fonts & CSS on Pro | YesPro |
| Remove vendor badge | YesBronze, $39 / mo | YesPro, $40 / mo | YesPro, $39 |
| Custom domain | PartialPaid plans; full white label Enterprise | YesBusiness, $75 / mo | Yes |
| Embed on any site | Yes | Yes | Yes |
| Data & workflow | |||
| Free-plan monthly responses | Partial100 / mo, 500 stored total | Yes1,000 / mo | Partial100 / mo, overflow held |
| Over-limit responses kept (not rejected) | NoForms disabled at limit until upgrade or reset | NoForm stops accepting at limit | Yes |
| Email notifications & autoresponders | Yes | YesCustom emails on Pro | Yes |
| Webhooks | YesAll plans | Yes | YesAll plans |
| Zapier / native integrations | Yes100+ native + Zapier | YesNative Airtable / Notion / HubSpot / Salesforce / Sheets + Zapier & Make | Yes6,000+ apps |
| Built-in analytics (views, drop-off) | YesForm Analytics; views count against plan | YesBusiness | Yes |
| CSV / spreadsheet export | YesCSV, Excel, PDF | Yes | Yes |
| Team workspaces & collaboration | PartialSingle-user below Enterprise | YesUnlimited seats & workspaces on all plans | Yes |
| Security | |||
| Password-protected forms | Yes | YesLogin / password forms on Starter | YesPro |
| HIPAA / BAA | YesGold ($129 / mo) and Enterprise | YesEnterprise only | PartialHIPAA plan coming soon |
| GDPR tooling & DPA | Yes | Yes | Yes |
| SSO / SAML | YesEnterprise | YesEnterprise | PartialEnterprise |
Another option to consider
AI-first form builder with a generous free plan, held (never lost) responses, and 6,000+ integrations. Describe the form you need, the AI drafts it, and you refine it with logic, multi-page layouts, uploads, signatures and Stripe payments. Free plan: 5 forms and 100 responses a month with overflow held, never lost. Pro: $39 / month for 100 forms and 10,000 responses with the badge removed.
Questions
Fillout's entry paid plan (Starter at $15 / month (annual)) is cheaper than Jotform's (Bronze at $39 / month ($34 annual)). Both offer a free plan (1,000 responses / mo · unlimited forms & seats · 20 MB uploads · Fillout branding) and a free plan (5 forms · 100 submissions / mo · 500 stored submissions · 100 MB · 10 payment submissions / mo · Jotform branding) respectively. Note the plans differ in limits — see the tables above. FormBuilder Pro, for reference, is $39 / month for 10,000 responses.
Jotform offers a free plan (5 forms · 100 submissions / mo · 500 stored submissions · 100 MB · 10 payment submissions / mo · Jotform branding). Monthly billing shown; annual billing is roughly 15–25% cheaper (Bronze $34, Silver $39, Gold $99 per month effective). All plans below Enterprise are single-user.
Fillout offers a free plan (1,000 responses / mo · unlimited forms & seats · 20 MB uploads · Fillout branding). Prices shown are per month on annual billing (about 20% less than monthly). All plans include unlimited forms and unlimited seats; the meaningful limits are monthly responses and features.
Jotform payments: Yes (40+ gateways, no Jotform fee; capped per plan). Fillout payments: Yes (Stripe; free plan). FormBuilder collects Stripe payments to your own account with no platform fee on every plan, including free.
Jotform HIPAA / BAA: Yes (Gold ($129 / mo) and Enterprise). Fillout HIPAA / BAA: Yes (Enterprise only). FormBuilder's HIPAA plan with BAA ($99 / month) is currently rolling out.
Jotform is the veteran all-in-one form builder with the largest template and widget catalogue, plus PDFs, e-signatures, tables, approvals and an app builder bolted on. Fillout is a fast, modern form builder whose signature trick is writing responses straight into Airtable, Notion, HubSpot, Salesforce and Google Sheets — with a very generous free plan. Jotform is best for teams that want forms, PDFs, e-signatures, approvals and a data table in one subscription; Fillout is best for teams that run on Airtable, Notion, HubSpot or Salesforce and want forms that write directly to those records.
FormBuilder is worth a look if you want an AI generator that drafts forms from a sentence, 100 free responses a month with overflow held rather than lost, Stripe payments with no platform fee, and a flat $39 / month Pro plan for 10,000 responses. See our full FormBuilder vs Jotform and FormBuilder vs Fillout comparisons.
Last reviewed August 2026. Spotted something out of date? Tell us and we'll fix it.
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