Two popular form builders compared on the same 25-row feature matrix and pricing, with FormBuilder shown as a third column so you can see another option to consider.
Overview
Typeform is known for conversational forms that guide respondents through questions. It also supports grouping multiple questions on a page. Choose it when its presentation and integrations fit your workflow; a particular format does not guarantee higher completion rates.
Beyond the builder, Typeform sells a broader engagement suite: VideoAsk (async video forms), a Logic Map for branching, calculators and hidden fields for personalisation, and a large integrations catalogue (HubSpot, Salesforce, Slack, Google Sheets, Zapier, and more). Its template gallery is deep and skews toward marketing, HR and research use cases.
Fillout is a newer form builder built around one idea: your form should live on top of the database you already use. Connect an Airtable base, Notion database, HubSpot object, Salesforce record or Google Sheet, and Fillout maps fields both ways — it can prefill from existing records, create new ones, and update them on submit. For teams running operations out of Airtable or Notion it is often the missing "front door" for their data.
The builder itself is polished and quick, with a large field catalogue (50+ types including payments, scheduling, signatures and PDF generation), conditional logic, calculations, multi-page flows, quizzes and a growing set of AI features for drafting forms. It also supports login-gated forms, partial-submission capture and PDF output, which pushes it toward internal tools and client portals as much as public forms.
Pricing
In each vendor's own terms; Typeform checked 2026-10-07, Fillout checked 2026-08-17. FormBuilder: free plan (5 forms, 100 responses / mo) and Pro at $39 / month or $390 / year.
Feature comparison
25 capabilities across building, design, data workflow and security.
| Feature | TTypeform | FFillout | FFormBuilder |
|---|---|---|---|
| Building | |||
| AI form generation from a prompt | YesAI form builder ("Formless" & AI create) | YesAI form builder | Yes |
| Drag-and-drop visual builder | PartialQuestion-list builder, not freeform canvas | Yes | Yes |
| Template library | Yes800+ | YesLarge gallery incl. Airtable / Notion templates | Yes300+ |
| Conditional logic / branching | YesLogic Map | Yes | Yes |
| Multi-page / multi-step forms | YesConversational flow; can group multiple questions on a page | Yes | YesPro |
| Calculations & scoring | Yes | YesCalculations, quizzes & scoring | YesCalculation field + auto-graded quizzes |
| File uploads | YesPaid plans; 10 MB / file | Yes20 MB free · 1 GB+ on Business | Yes10 MB/file Free · 100 MB/file Pro; account storage 100 MB / 1 GB |
| Payment collection | YesStripe or PayPal; paid plan | YesStripe; free plan | YesStripe on Free and paid plans; eligible connected account with charges enabled required. No FormBuilder platform fee; Stripe fees apply. |
| E-signature field | YesPaid Signature question | YesStarter, $15 / mo | Yes |
| Design | |||
| Custom themes & branding | YesThemes free; brand kit paid | YesThemes on Starter; fonts & CSS on Pro | YesPro |
| Remove vendor badge | YesPlus or above; check current price | YesPro, $40 / mo | YesPro, $39 |
| Custom domain | PartialCustom subdomain on Plus; full domain Enterprise | YesBusiness, $75 / mo | Yes |
| Embed on any site | Yes | Yes | Yes |
| Data & workflow | |||
| Free-plan monthly responses | Partial10 / mo | Yes1,000 / mo | Partial100 / mo, overflow held |
| Over-limit responses kept (not rejected) | NoForm closes at limit | NoForm stops accepting at limit | Yes |
| Email notifications & autoresponders | Yes | YesCustom emails on Pro | Yes |
| Webhooks | Yes | Yes | YesAll plans |
| Zapier / native integrations | Yes300+ native + Zapier | YesNative Airtable / Notion / HubSpot / Salesforce / Sheets + Zapier & Make | Yes6,000+ apps |
| Built-in analytics (views, drop-off) | YesDrop-off analysis on Business | YesBusiness | Yes |
| CSV / spreadsheet export | Yes | Yes | Yes |
| Team workspaces & collaboration | YesSeats priced per plan | YesUnlimited seats & workspaces on all plans | Yes |
| Security | |||
| Password-protected forms | PartialVia Enterprise / workarounds | YesLogin / password forms on Starter | YesPro |
| HIPAA / BAA | YesEnterprise only | YesEnterprise only | PartialHIPAA plan coming soon |
| GDPR tooling & DPA | Yes | Yes | Yes |
| SSO / SAML | YesEnterprise | YesEnterprise | PartialEnterprise |
Another option to consider
AI-first form builder with a generous free plan, held (never lost) responses, and 6,000+ integrations. Describe the form you need, the AI drafts it, and you refine it with logic, multi-page layouts, uploads and signatures. Free plan: 5 forms and 100 responses a month with overflow held, never lost. Pro: $39 / month for 100 forms and 10,000 responses with the badge removed. Stripe payments require an eligible connected account with charges enabled.
Questions
Typeform's entry paid plan is a paid plan at its current advertised price; Fillout's is Starter at $15 / month (annual). Compare the response and user limits above, since the plans are not like-for-like. FormBuilder Pro is $39 / month for 10,000 responses.
Typeform offers a free plan (10 responses / mo · 1 user · Typeform branding). Response allowances apply across the account each month. Typeform warns that plans and offers vary; confirm the current price in its pricing page or your account before buying. Exact paid prices are omitted because the public page showed differing offers when checked.
Fillout offers a free plan (1,000 responses / mo · unlimited forms & seats · 20 MB uploads · Fillout branding). Prices shown are per month on annual billing (about 20% less than monthly). All plans include unlimited forms and unlimited seats; the meaningful limits are monthly responses and features.
Typeform payments: Yes (Stripe or PayPal; paid plan). Fillout payments: Yes (Stripe; free plan). FormBuilder supports Stripe on Free and paid plans after you connect an eligible account with charges enabled; no FormBuilder platform fee is added, and Stripe fees apply.
Typeform HIPAA / BAA: Yes (Enterprise only). Fillout HIPAA / BAA: Yes (Enterprise only). FormBuilder's HIPAA plan with BAA ($99 / month) is currently rolling out.
Typeform is the conversational, one-question-at-a-time form builder known for beautiful, high-engagement surveys and lead-gen forms. Fillout is a fast, modern form builder whose signature trick is writing responses straight into Airtable, Notion, HubSpot, Salesforce and Google Sheets — with a very generous free plan. Typeform is best for marketing teams running branded lead-gen and quiz funnels; Fillout is best for teams that run on Airtable, Notion, HubSpot or Salesforce and want forms that write directly to those records.
FormBuilder is worth a look if you want an AI generator that drafts forms from a sentence, 100 free responses a month with overflow held rather than lost, and a $39 / month Pro plan for 10,000 responses. Stripe payments require an eligible connected account with charges enabled. See our full FormBuilder vs Typeform and FormBuilder vs Fillout comparisons.
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