Two popular form builders compared on the same 25-row feature matrix and pricing, with FormBuilder shown as a third column so you can see another option to consider.
Overview
Wufoo launched in 2006 and was acquired by SurveyMonkey in 2011. It is a straightforward, single-page form builder: drag fields onto a form, set a few rules, pick a theme, and share a hosted link or embed. Millions of forms have been built on it, and much of its appeal is that it still works the way it did a decade ago — predictable, unflashy and stable.
The feature set covers the essentials of everyday business forms: field rules for conditional logic, page breaks for multi-step forms, file uploads, payment collection through Stripe, Square, PayPal and Authorize.net, a report builder for simple charts, an API and webhooks, and a Zapier connector. Notification emails, redirect rules and a theme designer round it out.
FormGrid is an independent form and survey builder whose pitch is looks and logic for free. The free plan includes unlimited forms and unlimited responses, an AI assistant that drafts a form (questions, logic and design) from a text description, custom themes, a flexible grid layout system, and a fairly deep logic set — conditional questions, repeatable sections, answer piping, calculations, hidden fields and page navigation. Responses land in a built-in analytics dashboard with CSV / XLSX export.
The paid tiers are about working with other people and looking like yourself. Plus ($29 / month as listed by third-party directories; annual billing saves up to 34%) adds team collaboration, custom emails, a custom domain, hiding the FormGrid badge, 30-day version history and 100 MB uploads. Business ($79 / month) adds workspaces, roles and permissions, 90-day history and 1 GB uploads. Integrations cover Zapier, Make, Airtable, Notion, Google Sheets and webhooks. Data is hosted in Europe and the product is GDPR-oriented.
Pricing
In each vendor's own terms; Wufoo checked 2026-08-17, FormGrid checked 2026-08-18. FormBuilder: free plan (5 forms, 100 responses / mo) and Pro at $39 / month or $390 / year.
Feature comparison
25 capabilities across building, design, data workflow and security.
| Feature | WWufoo | FFormGrid | FFormBuilder |
|---|---|---|---|
| Building | |||
| AI form generation from a prompt | No | YesDraft & edit with AI, free | Yes |
| Drag-and-drop visual builder | Yes | YesGrid layout system | Yes |
| Template library | Yes400+ | YesThemes & templates | Yes300+ |
| Conditional logic / branching | YesField & form rules; Starter+ | YesFree, incl. piping & hidden fields | Yes |
| Multi-page / multi-step forms | YesPage breaks | YesPage navigation, free | YesPro |
| Calculations & scoring | PartialPayment totals only; no calculated fields | YesCalculations, free | YesCalculation field + auto-graded quizzes |
| File uploads | YesStarter+; 25 MB per field | Yes10 MB free · 100 MB Plus · 1 GB Business | Yes100 MB free · 1 GB Pro |
| Payment collection | YesStripe, Square, PayPal, Authorize.net; Professional+ | NoNot an advertised feature | YesStripe — paid to your own account, no platform fee |
| E-signature field | No | YesSignature field listed | Yes |
| Design | |||
| Custom themes & branding | YesTheme designer; custom logo Starter+ | YesCustom themes free | YesPro |
| Remove vendor badge | YesStarter, $16.25 / mo | YesPlus | YesPro, $39 |
| Custom domain | Noyourname.wufoo.com subdomain only | YesPlus | Yes |
| Embed on any site | Yes | YesEmbeds & pop-ups | Yes |
| Data & workflow | |||
| Free-plan monthly responses | Partial100 / mo, 10 fields per form | YesUnlimited | Partial100 / mo, overflow held |
| Over-limit responses kept (not rejected) | NoForm closes at entry limit | YesNo cap to exceed | Yes |
| Email notifications & autoresponders | YesConfirmation emails; limited autoresponder | YesNotifications free; custom emails on Plus | Yes |
| Webhooks | Yes | Yes | YesAll plans |
| Zapier / native integrations | YesZapier + a short native list | YesZapier, Make, Airtable, Notion, Sheets | Yes6,000+ apps |
| Built-in analytics (views, drop-off) | PartialEntry reports; Google Analytics tracking Professional+ | YesBuilt-in dashboard | Yes |
| CSV / spreadsheet export | YesCSV, XLS, TXT | YesCSV / XLSX | Yes |
| Team workspaces & collaboration | PartialMulti-user from Professional; basic permissions | YesCollaboration on Plus; workspaces & roles on Business | Yes |
| Security | |||
| Password-protected forms | YesProfessional+ | PartialNot listed; check vendor | YesPro |
| HIPAA / BAA | No | NoNo BAA offered | PartialHIPAA plan coming soon |
| GDPR tooling & DPA | PartialSurveyMonkey DPA; limited in-product tooling | YesEU hosting, GDPR-oriented | Yes |
| SSO / SAML | No | No | PartialEnterprise |
Another option to consider
AI-first form builder with a generous free plan, held (never lost) responses, and 6,000+ integrations. Describe the form you need, the AI drafts it, and you refine it with logic, multi-page layouts, uploads, signatures and Stripe payments. Free plan: 5 forms and 100 responses a month with overflow held, never lost. Pro: $39 / month for 100 forms and 10,000 responses with the badge removed.
Questions
Wufoo's entry paid plan (Starter at $16.25 / month (annual, $195 / yr)) is cheaper than FormGrid's (Plus at $29 / month (per directories)). Both offer a free plan (5 forms · 100 entries / mo · 10 fields per form · 1 user · no file uploads · Wufoo branding) and a free plan (Unlimited forms & responses · AI drafting · custom themes · logic · 10 MB uploads · unlimited team members · FormGrid badge) respectively. Note the plans differ in limits — see the tables above. FormBuilder Pro, for reference, is $39 / month for 10,000 responses.
Wufoo offers a free plan (5 forms · 100 entries / mo · 10 fields per form · 1 user · no file uploads · Wufoo branding). Annual prices shown (Wufoo lists them as monthly equivalents at a 25% discount); month-to-month billing costs more. Entry caps are per month across the account.
FormGrid offers a free plan (Unlimited forms & responses · AI drafting · custom themes · logic · 10 MB uploads · unlimited team members · FormGrid badge). The vendor pricing page shows plan contents but the dollar amounts we could confirm come from third-party listings (Plus $29, Business $79 per month); annual billing is advertised as saving up to 34%. Check vendor pricing before deciding.
Wufoo payments: Yes (Stripe, Square, PayPal, Authorize.net; Professional+). FormGrid payments: No (Not an advertised feature). FormBuilder collects Stripe payments to your own account with no platform fee on every plan, including free.
Wufoo HIPAA / BAA: No. FormGrid HIPAA / BAA: No (No BAA offered). FormBuilder's HIPAA plan with BAA ($99 / month) is currently rolling out.
Wufoo is one of the original hosted form builders — simple, dependable, and priced by monthly entries and form count. FormGrid is a small, design-led form builder that gives away unlimited forms and responses with AI drafting, and charges only for team features, custom domains and badge removal. Wufoo is best for small businesses and nonprofits that want a simple, dependable form with a payment field; FormGrid is best for designers, makers and small teams who want unusually pretty forms for free.
FormBuilder is worth a look if you want an AI generator that drafts forms from a sentence, 100 free responses a month with overflow held rather than lost, Stripe payments with no platform fee, and a flat $39 / month Pro plan for 10,000 responses. See our full FormBuilder vs Wufoo and FormBuilder vs FormGrid comparisons.
Last reviewed August 2026. Spotted something out of date? Tell us and we'll fix it.
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