Two popular form builders compared on the same 25-row feature matrix and pricing, with FormBuilder shown as a third column so you can see another option to consider.
Overview
Wufoo launched in 2006 and was acquired by SurveyMonkey in 2011. It is a straightforward, single-page form builder: drag fields onto a form, set a few rules, pick a theme, and share a hosted link or embed. Millions of forms have been built on it, and much of its appeal is that it still works the way it did a decade ago — predictable, unflashy and stable.
The feature set covers the essentials of everyday business forms: field rules for conditional logic, page breaks for multi-step forms, file uploads, payment collection through Stripe, Square, PayPal and Authorize.net, a report builder for simple charts, an API and webhooks, and a Zapier connector. Notification emails, redirect rules and a theme designer round it out.
forms.app is a general-purpose builder for forms, surveys, quizzes and simple order forms. It ships a very large template gallery, 30+ field types, conditional logic, calculators, e-signatures, payment fields and its own AI assistant ("forms.app AI") that drafts a form from a prompt. Forms can be published as a standard page, a conversational one-question-at-a-time flow, or a pop-up, and every plan can connect to Google Sheets, Slack, Zapier and a growing native integration list.
Its pricing model is the interesting bit. Instead of metering responses, forms.app meters the number of forms and file storage: the free plan allows 5 forms with unlimited responses (subject to fair use) and 10 MB storage, Basic ($29 / mo, $19 annual) allows 25 forms and removes branding, Pro ($39 / mo, $29 annual) allows unlimited forms with 100 GB storage and a custom subdomain, and Premium ($79 / mo, $59 annual) adds a true custom domain and 1 TB. There is a 90-day refund guarantee and a 50% discount for non-profits and education.
Pricing
In each vendor's own terms; Wufoo checked 2026-08-17, forms.app checked 2026-08-18. FormBuilder: free plan (5 forms, 100 responses / mo) and Pro at $39 / month or $390 / year.
Feature comparison
25 capabilities across building, design, data workflow and security.
| Feature | WWufoo | fforms.app | FFormBuilder |
|---|---|---|---|
| Building | |||
| AI form generation from a prompt | No | Yesforms.app AI, all plans | Yes |
| Drag-and-drop visual builder | Yes | Yes | Yes |
| Template library | Yes400+ | YesVery large gallery (thousands) | Yes300+ |
| Conditional logic / branching | YesField & form rules; Starter+ | YesAll plans | Yes |
| Multi-page / multi-step forms | YesPage breaks | Yes | YesPro |
| Calculations & scoring | PartialPayment totals only; no calculated fields | YesCalculator & quiz scoring | YesCalculation field + auto-graded quizzes |
| File uploads | YesStarter+; 25 MB per field | Yes10 MB storage free · 10 GB–1 TB paid | Yes100 MB free · 1 GB Pro |
| Payment collection | YesStripe, Square, PayPal, Authorize.net; Professional+ | YesStripe & PayPal, all plans | YesStripe — paid to your own account, no platform fee |
| E-signature field | No | YesAll plans | Yes |
| Design | |||
| Custom themes & branding | YesTheme designer; custom logo Starter+ | YesThemes free; custom CSS on Pro | YesPro |
| Remove vendor badge | YesStarter, $16.25 / mo | YesBasic, $29 / mo | YesPro, $39 |
| Custom domain | Noyourname.wufoo.com subdomain only | YesPremium, $79 / mo (subdomain on Pro) | Yes |
| Embed on any site | Yes | Yes | Yes |
| Data & workflow | |||
| Free-plan monthly responses | Partial100 / mo, 10 fields per form | YesUnlimited (fair use), 5 forms | Partial100 / mo, overflow held |
| Over-limit responses kept (not rejected) | NoForm closes at entry limit | YesNo response cap to exceed | Yes |
| Email notifications & autoresponders | YesConfirmation emails; limited autoresponder | YesCustomised emails on paid plans | Yes |
| Webhooks | Yes | YesWebhooks; public API on roadmap | YesAll plans |
| Zapier / native integrations | YesZapier + a short native list | YesZapier, Make, Sheets, Slack + natives | Yes6,000+ apps |
| Built-in analytics (views, drop-off) | PartialEntry reports; Google Analytics tracking Professional+ | PartialBasic stats free; drop-off on Pro | Yes |
| CSV / spreadsheet export | YesCSV, XLS, TXT | Yes | Yes |
| Team workspaces & collaboration | PartialMulti-user from Professional; basic permissions | YesUnlimited team members | Yes |
| Security | |||
| Password-protected forms | YesProfessional+ | YesPassword / access controls | YesPro |
| HIPAA / BAA | No | NoNo BAA offered | PartialHIPAA plan coming soon |
| GDPR tooling & DPA | PartialSurveyMonkey DPA; limited in-product tooling | YesEU company, GDPR tooling | Yes |
| SSO / SAML | No | No | PartialEnterprise |
Another option to consider
AI-first form builder with a generous free plan, held (never lost) responses, and 6,000+ integrations. Describe the form you need, the AI drafts it, and you refine it with logic, multi-page layouts, uploads, signatures and Stripe payments. Free plan: 5 forms and 100 responses a month with overflow held, never lost. Pro: $39 / month for 100 forms and 10,000 responses with the badge removed.
Questions
Wufoo's entry paid plan (Starter at $16.25 / month (annual, $195 / yr)) is cheaper than forms.app's (Basic at $29 / month ($19 annual)). Both offer a free plan (5 forms · 100 entries / mo · 10 fields per form · 1 user · no file uploads · Wufoo branding) and a free plan (5 forms · unlimited responses (fair use) · 10 MB storage · AI, logic, payments, signatures · forms.app branding) respectively. Note the plans differ in limits — see the tables above. FormBuilder Pro, for reference, is $39 / month for 10,000 responses.
Wufoo offers a free plan (5 forms · 100 entries / mo · 10 fields per form · 1 user · no file uploads · Wufoo branding). Annual prices shown (Wufoo lists them as monthly equivalents at a 25% discount); month-to-month billing costs more. Entry caps are per month across the account.
forms.app offers a free plan (5 forms · unlimited responses (fair use) · 10 MB storage · AI, logic, payments, signatures · forms.app branding). Monthly prices shown; annual billing is roughly a third less (Basic $19, Pro $29, Premium $59 per month). Responses are unlimited on all plans within fair use — forms.app meters forms and storage instead. Check vendor pricing for current numbers.
Wufoo payments: Yes (Stripe, Square, PayPal, Authorize.net; Professional+). forms.app payments: Yes (Stripe & PayPal, all plans). FormBuilder collects Stripe payments to your own account with no platform fee on every plan, including free.
Wufoo HIPAA / BAA: No. forms.app HIPAA / BAA: No (No BAA offered). FormBuilder's HIPAA plan with BAA ($99 / month) is currently rolling out.
Wufoo is one of the original hosted form builders — simple, dependable, and priced by monthly entries and form count. forms.app is a broad, template-heavy form and survey builder that prices by number of forms and storage rather than responses, with an AI generator and payments on every plan including free. Wufoo is best for small businesses and nonprofits that want a simple, dependable form with a payment field; forms.app is best for small businesses and educators who need a lot of responses on a handful of forms without paying.
FormBuilder is worth a look if you want an AI generator that drafts forms from a sentence, 100 free responses a month with overflow held rather than lost, Stripe payments with no platform fee, and a flat $39 / month Pro plan for 10,000 responses. See our full FormBuilder vs Wufoo and FormBuilder vs forms.app comparisons.
Last reviewed August 2026. Spotted something out of date? Tell us and we'll fix it.
Describe your form in a sentence, get a draft in seconds, publish free. No credit card required.
Start building freeFree plan · 100 responses / month · Upgrade to Pro for $39 when you're ready